The Lean Marketing Podcast

Balancing Spirituality and Business: Stephan Spencer on SEO and the Art of Success

Join Stephan Spencer, a renowned 3-time author, prolific blogger, international speaker, and foremost authority on SEO, for an insightful journey into the realms of business success and spiritual growth. Stephan Spencer shares his remarkable evolution from a web development entrepreneur to a leading figure in the world of SEO. Through engaging conversation with Allan, Stephan unveils the pivotal moments that shaped his career trajectory, his profound spiritual awakening, and the transformative power of bold decisions and synchronicities.

Audience Based Design: From T-Shirts to Top-Tier Websites with Greg Merrilees

In this episode, Greg Merrilees discusses the journey and challenges of transforming his business from T-shirt designing to top-tier website and brand creation. He shares valuable insights on understanding the audience, leveraging AI in design, the importance of mentorship, and effective strategies for getting client referrals.

Marketing Practicality: Lessons from 30 Years in the Field with John Jantsch

John Jantsch is a marketing consultant, speaker, and author of several bestselling books, including "Duct Tape Marketing." With over three decades in the marketing industry, John has helped countless small businesses grow by implementing practical and strategic marketing systems. In this episode, Allan and John explore practical marketing strategies, the importance of understanding and serving your ideal customer, and the evolving landscape of marketing. What has changed the most over the years isn’t what you’re expecting. Hear about real-world examples, such as a tree service company that succeeded by focusing on reliability and cleanliness. Understand the value of a focused marketing approach and the power of a "not-to-do" list. Learn about the need for strategy, building customer trust, how to use AI and other tools effectively in your marketing efforts, and much more.

Deliberate Positioning and Its Impact on Business Success: Insights from April Dunford

April Dunford, a globally recognized expert in positioning, executive consultant, speaker, and author, takes you on a deep dive into the strategic world of positioning. Guided by Allan’s probing questions, April shares rare insights into the operation of her consulting business and the personal positioning lessons she’s learned.

How To Run A Wildly Successful Podcast With Louis Grenier

Louis Grenier is a podcasting pioneer and host of Everyone Hates Marketers, a top 1% podcast that's reached 1M+ downloads organically. In this episode, we dive into how the best podcast hosts are able to get their guests off script and create dialogues that leave you feeling like a fly on the wall listening to intimate controversial conversations. Cut the small talk and get to the spicy stuff faster. Allan and Louis explore their opposing views on the role YouTube plays in podcasting today along with using explicit content as a branding tool and much much more.