The Lean Marketing Podcast

Is Your Sales Approach Backwards? Discover the Untapped Power You Already Possess with Oren Klaff

Are you tired of feeling like you're always on the back foot in sales conversations? What if the key to closing deals isn't about bending over backwards, but about understanding the hidden dynamics of power and influence? Oren Klaff, author of "Pitch Anything" and "Flip the Script," pulls back the curtain on the subtle art of frame control, revealing how top performers command attention, respect, and ultimately, the deal.

Beyond Better: How to Stand Out in a Crowded World With Sally Hogshead

In this episode of the Lean Marketing Podcast, branding expert Sally Hogshead discusses the power of being different in a world obsessed with being better. She explains why it's not enough to simply be better than the competition and how focusing on your unique value proposition can help you stand out.

The Miracle Morning: Attract Success and Become the Entrepreneur You're Meant to Be with Hal Elrod

What if there's a simple key to unlocking amazing success in every part of your life? In this episode, bestselling author Hal Elrod, creator of The Miracle Morning, shares the incredible impact of a simple yet powerful morning routine. Discover how setting aside time each day to grow as a person can create a ripple effect, leading to a happier, healthier, and wealthier life. Hal reveals the simple truth behind "The Miracle Morning" and the six life-changing practices (SAVERS) that have transformed millions of lives. 

9 Principles of Lean Marketing with Allan Dib

Your marketing should be an investment, not a gamble. Discover how to make it pay off in this episode of the Lean Marketing Podcast. Host Allan Dib dives deep into the nine core principles of Lean Marketing. Whether you're a seasoned entrepreneur or just starting out, these principles provide a foundational methodology for creating marketing that generates goodwill, attracts customers, and maximizes ROI.

Marketing that Doesn’t Suck: The Chicken Book with Louis Grenier

Allan Dib sits down with returning guest Louis Grenier, author of the new book Stand the Fuck Out, to discuss how entrepreneurs and small business owners can truly differentiate themselves in a crowded market. They dive deep into the concept of "Insight Foraging," going beyond traditional market research to uncover the triggers that drive customer behavior. 

How to Hire Your Essential Number Two: From Founder to Freedom with Lloyd Thompson

Are you a visionary entrepreneur trapped in the daily grind of running your business? Do you dream of working on your business, not in it? In this episode of the Lean Marketing Podcast, Allan Dib sits down with Lloyd Thompson, founder and director of VirtualDOO, to discuss the critical importance of hiring your essential number two – the integrator who can turn your vision into reality.

How to Captivate Audiences and Own the Future of Marketing: Storytelling with Adam Wallace

Storytelling is the future of marketing. Period. Learn how to master it from a pro. In this episode of the Lean Marketing Podcast, Allan Dib sits down with bestselling children's author Adam Wallace, who has written over 180 books, to explore the surprising power of storytelling in the business world.

The Contrarian Founder: Why Profitability Beats Growth Hacking with Aleksandr Volodarsky

Growth hacking is overrated. Aleksandr Volodarsky, founder of lemon.io, built a $16M marketplace by focusing on what actually matters: profitability. Prepare to challenge your assumptions about business growth. In this episode of the Lean Marketing Podcast, Allan Dib sits down with Aleksandr to explore his unconventional journey, starting as a side hustle and defying traditional startup advice.

AI Marketing for the Smart Entrepreneur: Future-Proof Your Business Now with Farlen Mischel

What if you could clone yourself and delegate all the tedious tasks in your business? This episode of the Lean Marketing Podcast explores the power of AI and automation to help you achieve just that. Allan Dib sits down with AI expert Farlen Mischel to demystify artificial intelligence for entrepreneurs and small business owners.

Lean Marketing for Authors: How to Get Bigger Results with Less Effort with Alex Strathdee

Have you poured your heart and soul into writing a book, only to feel lost when it comes to marketing? In this episode of the Lean Marketing podcast, Allan Dib sits down with book ads expert Alex Strathdee to uncover the secrets to successful book marketing.

Allan Dib's 2024 Business & Life Review: Lessons Learned

Ever wish you had a clone to handle all the things you don't want to do? While we can't offer that, Allan Dib, author of The 1-Page Marketing Plan and Lean Marketing, shares his system for maximizing productivity and creating a more fulfilling life, both personally and professionally. In this episode, Allan reflects on his business successes, the impact of personal loss, and the valuable lessons he's learned throughout the year. 

The Trust Edge: How to Get Customers to Say "Yes" with David Horsager

Frustrated with low conversion rates? Discover the 8 Pillars of Trust and unlock the secret to building a loyal customer base. This episode is packed with practical strategies you can use today.

Is Your Business a Job or a Calling? With Michael Gerber

Legendary business author Michael Gerber, creator of the E-Myth concept, joins Allan Dib on the Lean Marketing Podcast for a profound conversation about the true source of entrepreneurial success. 

Build a High-Converting Quiz Funnel with Maxwell Nee

Do you want to generate more leads, segment your audience effectively, and boost conversions? In this episode of the Lean Marketing Podcast, Allan Dib sits down with Maxwell Nee, Chief Revenue Officer at ScoreApp, to explore the power of quiz marketing. Maxwell shares his entrepreneurial journey, from running a multi-million dollar business coaching company to becoming an angel investor. He reveals why he invested in ScoreApp, how it works, and the psychology behind creating engaging quizzes that drive results.

Networking Doesn't Have to Be Icky (And How to Prove It) with Jayson Gaignard

Stop collecting business cards and start building real relationships. In this episode, you'll learn how to connect with people of influence and VIPs, even if you're not a big name yourself. Allan Dib sits down with Jayson Gaignard, the founder of Mastermind Talks (MMT), an exclusive community for entrepreneurs, and the author of Mastermind Dinners: The playbook for transforming your business and life over amazing dinners, to uncover the secrets of authentic networking.

The Lazy CEO: How to Delegate Your Way to 8 Figures with Ayman Al-Abdullah

Discover how hiring an intern was the KEY to unlocking $80 million in growth for AppSumo. This isn't your typical intern story – it's a masterclass in strategic delegation and focusing on what truly moves the needle.

The 3-Part Formula to Become a Recognized Expert with Dorie Clark

Tired of feeling like you're shouting into the void, no matter how brilliant your work? In this episode of the Lean Marketing Podcast, host Allan Dib sits down with author, speaker, and entrepreneur Dorie Clark to discuss how to become recognized as an expert in your field. Dorie shares her "Recognized Expert Formula," emphasizing the crucial trifecta of content creation, networking, and social proof. They delve into practical strategies for building credibility, even when starting from scratch, including Dorie's unconventional approach to gaining social proof through cold pitching. Allan and Dorie also explore the power of long-term thinking, the nuances of effective networking, and how to avoid common pitfalls in both. Packed with actionable advice and real-world examples, this episode is a must-listen for any entrepreneur or small business owner looking to elevate their authority and stand out from the crowd.

Burnout to Brand Power: The Lean Approach to Long-Term Leadership with Chris Ducker

Build a career designed for the long haul. Allan Dib sits down with entrepreneur, speaker, and author Chris Ducker to discuss building a powerful personal brand, mastering leadership, and avoiding burnout—all while staying true to the lean marketing philosophy. Chris shares his personal journey, including career pivots, overcoming burnout, and building a lasting, impactful career.

How to Lead, Coach, and Market Your Way to Success with Michael Bungay Stanier

Struggling to scale your business despite your hard work? Discover game-changing leadership and marketing secrets from Michael Bungay Stanier, author of The Coaching Habit, on this episode of the Lean Marketing Podcast.

Shifting to a Retainer-Based Business: Scaling Success with Cian Brennan

What if one bold business pivot could set you up for exponential growth and time freedom? Allan explores how a single shift transformed one company from a constant grind to a predictable revenue powerhouse. After facing constant demands for solutions in a high-stakes industry, this entrepreneur realized the power of prevention over cure—turning his entire business model on its head. By adopting a proactive approach, he wasn’t just solving problems but building something that could scale effortlessly, freeing him to focus on strategy rather than daily operations.

Winning Your Customer's Trust and Business: A Guide for Entrepreneurs with Marcus Sheridan

What if total transparency was the key to doubling your sales? In this episode of the Lean Marketing Podcast, host Allan Dib sits down with Marcus Sheridan, a world-renowned communication expert, bestselling author, and keynote speaker who transformed his struggling pool company during the 2008 financial crisis by answering the tough questions no one else would. Marcus shares how businesses can leverage transparency to build trust, increase conversions, and drive revenue.

Optimize Your Email and SMS Marketing Before Black Friday with Nikita Vakhrushev

Struggling to keep your audience engaged through email and SMS? You’re not alone! Join Allan as he chats with retention marketing expert Nikita Vakrouchev, who reveals actionable insights to elevate your strategies for e-commerce and B2B success. Learn how to leverage segmentation, tackle deliverability issues, and create compelling campaigns that drive results.

Scale Faster with Proven Go-To-Market and LinkedIn Strategies with Maja Voje

Think you’ve got Go-To-Market figured out? Have you done the deep early market research and priced your product for maximum profitability?

Drunk Business Ideas: Entrepreneurial Escapades with David Jenyns

"Drunk Business Ideas." Yep, you read that right! We're not encouraging heavy drinking, but we are encouraging big, bold thinking. And who better to join us for the conversation than David Jenyns, the maestro of systems, author of SYSTEMology, and the man who once sold the MCG!

Personal Branding and Business Growth: Tips for Entrepreneurs with Alex Brogan

Do you want to know the secrets behind building a high-value personal brand? Today, Alex Brogan shares his journey from zero to 750k followers and gives you the blueprint for success on LinkedIn, Twitter, and beyond.

Building the Amazon of Agriculture: From Family Farm to E-commerce Giant with Anthony Jones

What would you do if the business your family spent generations building was on the verge of collapse? In this powerful episode, Anthony Jones shares his journey from inheriting a struggling agricultural company to building Agzaga.com, one of the fastest-growing e-commerce platforms in the nation.

How to Build a 100M Views YouTube Business: Niching Down with Pat Flynn

The riches are in the niches. Pat Flynn, San Diego-based entrepreneur, pioneer podcaster, and host of Smart Passive Income, joins Allan Dib to discuss the power of niching down and community building.

Navigating TikTok Shop: Proven Tactics for Authors and Creators with Joseph Nguyen

Few self-help books have cut through the noise like “Don't Believe Everything You Think”. In this episode, author Joseph Nguyen shares the brilliant marketing strategies that propelled his global bestseller to success, from leveraging TikTok and Amazon ads to building a strong affiliate network.

Sales Strategies for Fewer Rejections: An Interview with Josh Braun

Do you dread traditional sales techniques and wish there was a better way? If you've been struggling with constant sales rejections, this episode is a must-listen.

Inside the Parallel Welcome Sequence: Mastering Copywriting with Daniel Throssell

What does it take to become a top-tier copywriter? How about a mix of creative genius, a touch of controversy, and a proven track record? Copywriting often sits quietly behind the scenes, but today’s guest stands out for being loud, proud, and a tad controversial. Daniel Throssell has shaken up the industry with his bold techniques and unconventional style.

Strategy Calls that Sell Premium Programs with John Meese

Ever wondered how top entrepreneurs manage to sell premium programs effortlessly? Our guest today, John Meese, has the answers. John's latest book, 'Serve to Sell,' is a game-changer for anyone looking to monetize their skills sustainably. Join us as we dive into his proven methods.

Merging Kaizen with Lean Marketing: Achieving Operational Excellence with Adam Lawrence

Lean Marketing Meets Kaizen with Adam Lawrence. With over 35 years of experience, Adam discusses how Kaizen—Japanese for 'continuous improvement'—can drive rapid, sustainable improvements in business processes. We delve into case studies, including a game-changing Kaizen event that transformed a client's distribution efficiency, saving them millions.

Biohacking Health and Wealth: Greg Cassar's Blueprint

The Entrepreneur's Guide to Success: Business, Lifestyle, and Health with Greg Casser. Join as Allan dives into the life and career journey of Greg Casser, a marketing expert, business coach, and successful investor. In this powerful episode, Greg shares his experience in transitioning from a tech enterprise architect to owning multiple companies and becoming a top-tier marketer.

The Truth About the Success Spotlight with Tim Schurrer

Sometimes success is not about the size of the platform, success is one life at a time. Tim Schurrer discusses the personal and transformative journey of writing and believing in his book's message and how success can be found beyond traditional metrics. Delving into themes of servant leadership, finding a balance between goal-setting and the daily process, and dealing with the internal struggle of seeking validation, Tim offers insights on how true impact often comes from helping others.

Building a Lifestyle Business: Lessons from James Schramko

Every business is a lifestyle business. It’s just whether it’s a good lifestyle or a shitty lifestyle. In this episode, James Schramko, dubbed the 'Zen monk of entrepreneurship,' discusses his philosophy of simplicity in business and life.

How to Make Friends as an Adult with Nick Gray

Discover how to make friends as an adult with Nick Gray, the author of 'The Two-Hour Cocktail Party.' In this episode, we dive into the challenges and solutions for making friends as adults. Nick shares his structured approach to hosting events that facilitate new connections and relationships, especially for those who struggle to build a network as they age.

How to Write, Promote and Monetize a Bestselling Book with Allan Dib

In this solo episode, Allan Dib, the author of the world-famous The 1-Page Marketing Plan, guides you through writing, promoting, and monetizing a bestselling nonfiction book.