Do less marketing and get more results through a proven system that works with your business as you scale.
It’s not a sexy pitch, but good marketing takes time.
Most agencies, coaches, and gurus will promise you the world — only to become another expense with nothing to show for it.
Those spray and pray strategies and random acts of marketing aren’t designed to meet the unique needs of your business.
So instead of outsourcing your marketing, why not take control?
Control of your budget — ensuring every dollar invested benefits your business and drives real growth.
Control of your assets — keeping valuable knowledge, strategies, and insights in-house, turning marketing from an expense into a resource that powers momentum.
Control of your direction — crafting a strategy that aligns with your ultimate vision, strengthens your brand, and sets you apart from the competition.
When you take ownership, you invest not only in better results today but in a future where your business holds all the cards.
A solid marketing plan removes all the guesswork, so you can prioritize what moves the needle. True transformation happens when you double down on what’s working and eliminate what’s not—just ask the millions of businesses who’ve elevated their success with The 1-Page Marketing Plan.
A strong foundation backed by numbers is key to effective marketing—it aligns your goals and maximizes impact. With a clear target market, strong positioning, and compelling messaging, you naturally stand out. Add key metrics to make data-driven decisions, and every marketing effort yields far greater returns.
Stop working in the business and start working ON the business — while still increasing profits. By leaning on your team to power the marketing engine, you’ll have the freedom to focus on what you do best.
Minimum Viable Marketing System
A Minimum Viable Marketing System (MVMS) is the most efficient way to grow your company’s in-house marketing. Instead of building your entire marketing ecosystem from scratch, an MVMS allows you to focus on the essentials—setting up the right infrastructure, establishing key processes, and getting the basics in place, all while refining and optimizing as you go.
Lead Generation
Create a marketing machine that brings in leads 24/7. Dialing in your lead generation will plug your leaky bucket and consistently bring high-value leads into your funnel on repeat.
As your business grows, so do your marketing demands. You need to revisit your existing campaigns, systems, and platforms to maximize new opportunities and hit those vision-board goals.
It’s tempting to outsource your marketing, but consider this:
Most agencies just plug in a templated service or formula and call it a day — without ever taking the time to understand your business and personalize your strategy.
You’re one of many clients on their books. If you're not spending millions of dollars on advertising, you won’t be their top priority, so you probably won’t get the results you deserve.
You’re helping build their intellectual property instead of your own.
You stop paying; you stop the lead flow — without the agency, you don’t have a business, which means you’re stuck in an awful hostage situation with very little room to pivot.
Instead, when you bring your marketing in-house…
Every dollar you spend benefits your business and your business alone. Not to mention, it's far easier to track where your money is going and what's coming back.
You keep all the marketing know-how (IP) inside your business, ultimately increasing its value.
You build a dedicated team whose sole focus is to make your business more successful.
You can to make and implement decisions much faster — which is critical to sustainable growth, especially in the current economy.
You’re more agile and can adjust your spending and tactics according to what your business's current needs.
Bringing marketing in-house SAVES you money in the long run.
TAKE CONTROL OF YOUR BUSINESS WITH
A done-with-you program to supercharge your in-house marketing & grow a resilient, thriving, and autonomous business within one year.
Let us help you go lean by guiding your strategy, setting priorities, and focusing on the 20% of your business that produces 80% of results.
Confident in what you sell — you know your product, service, or software is top-notch; it’s just a matter of getting it in front of people…
Ready to invest in yourself and guidance to potentially double or triple your revenue while halving your time…
Open to pushing the envelope and implementing what it takes to grow your business…
Willing to trust the process and execute consistently to develop a powerful in-house marketing team.
You’re in a position to have the most profitable years your business has ever seen.
Our first priority is zeroing in on what matters most to your business right now.We’ll start by identifying the critical areas in your business that need immediate attention and focus on the most pressing issues holding back your growth. Think of it as a marketing triage —we’re here to stop the bleeding and stabilize your business before addressing the other problems. Think of it as a phased approach — we’ll begin with what’s most important and then move onto the other priorities that will lay the foundation for long-term success.
Most people go in guns blazing, thinking one or two tactics will bring in revenue — “This new website is gonna be a game-changer!” “Once I start ads, we’ll be charging!”
But transformation happens in the long term, not from short-term gains and one-off wins.
You need a strategic game plan that moves the needle and opens opportunities for repeatable success.
So the first thing we do is create your 1-Page Marketing Plan.
You’ll get an in-house marketing system that leverages different channels working together towards a common goal…so you know exactly which tactics to devote your time and resources and which metrics to measure.
You might say: “I’m just going to keep working on the strategy myself.”
Listen, we’re the strategy people. It’s literally how The 1-Page Marketing Plan came about.
But, planning is a slippery slope to procrastination.
Do you want to spend the next year stuck in the endless planning loop—gathering information, doing research, and starting the process all over again?
Or would you rather have it done by a team of experts in a week
Once you have that marketing strategy nailed down, you can begin doing the real work that produces results — implementing, reiterating, and optimizing.
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“The 1PMP has been a staple with all my clients for the past two years. I work with a lot of first time small business owners who are in that five to seven year phase where they need to get out of doing work and build more teams. Who wanted to stop doing random acts of marketing religiously. So it's a piece in my process and it's the one piece that I feel absolutely provides the clarity and information they need. I don't live without it. I basically can't run my business without it.”
There’s likely nothing wrong with some of the tactics you’re implementing.
But if your fundamental messaging and positioning are off, nothing will work.
Find a message and price point that aligns with the needs and wants of your target market and 10x the effectiveness of your website, ads, emails, and social posts.
We’ll deploy our 9-step messaging framework to build your upcoming campaigns and tactics on a solid foundation.
This step alone usually increases average order value, but many clients can also raise their prices because of increased perceived value.
You might say: “I’ve already done all of this — can we just get straight to tactics?”
We’ve worked with hundreds of clients. If you’re the first person who has it all figured out, we’re excited to meet you! We can immediately get started on the fun stuff!
But it’s really tough to do this for your own product.
Even here, with an entire team of marketing experts, we had to bring in an outside perspective until we nailed messaging that converted.
So, we’ll work with you until we find a message that allows you to stop competing on price and stand out in your marketing.
Many entrepreneurs spread themselves too thin trying to do marketing themselves. That’s why building out your marketing team is so paramount to success.
Whether it’s hiring a new team member or bringing in a part-time marketing coordinator, we’ll help you navigate the process and create structure around your marketing tasks.
By clearly delineating key roles and responsibilities, you’ll make sure there’s always somebody to power your marketing engine.
You might say: “I’m not ready to hire yet — I’ll just do it myself."
While trying to do it all is admirable, it’s not a sustainable path to growth.
Without someone in the seat to implement the tasks that move you forward, marketing will take a back seat to other priorities — sales, operations, and the million other things that require your attention.
Planning to handle marketing is one thing. Actually finding the time to do it? That’s an entirely different game.
That’s why before any clients come on board, we make sure they are committed to investing in marketing help.
That commitment makes all the difference in achieving sustained growth, and gives you the freedom to focus on scaling the business without being buried in the day-to-day.
From this point, most marketers and business owners immediately begin lead generation. It’s what everyone wants.
But getting more leads is, by far, the most expensive part of marketing.
Most people pay to fill a leaky bucket (your website) with expensive bottled water (traffic).
So we need to plug the bucket.
We’ll guide you as you set up your assets, tools, and processes to not only capture new leads but work those new leads and move them through your funnel.
From your website and CRM to foundational email sequences (like your welcome, opt-in, and nurture sequence), we’ll help you build a marketing system that nurtures those who aren’t yet ready to buy—a system that you can refine and improve as you scale.
You might say: “Wait, I just need more leads."
Listen: only 3% of people who come into contact with your business are ready to buy now.
So you lose 97% of the leads you’ve just paid for without proper infrastructure. We don’t accept that.
This is what makes us different.
We know that infrastructure is what makes or breaks your marketing.
We insist on plugging that leaky bucket and building a lead-generating ecosystem that consistently tracks, nurtures, and converts leads 24/7.
"We've 2xed both our website opt-ins and sales calls, and increased our conversion rates by 5%. We love our advisor. She's provided great insights, really adds a confidence factor to what we're doing, and removes the "are we on the right track or not" problem."
If your marketing works like a slot machine — pumping money and praying that you’ll hit it big — it’s time to make a change.
Instead of doing random acts of marketing that leave you disappointed, you need a system for getting consistent returns on your investment.
In other words, you need your marketing to be a vending machine.
So we’ll help you dial in your lead generation and ad strategy so you can bring people in and move them through your funnel on repeat.
By launching ads to your target market, you can take the luck out of marketing and get predictable revenue that helps you scale.
You might say… “I don’t want to spend more on ads.”
One of the most misunderstood things about marketing is that you can hit it big by playing small.
You have to change that mindset.
If you want big rewards, you have to play big.
Lead generation isn’t that difficult, but it requires you to be willing to bet on yourself and jump in—even when that initial investment is scary.
Our team spends at least $16,000 on paid ads every month. Is it scary? Absolutely.
And while we don’t expect you to spend that much on ads as you’re ramping up your marketing, we do know that the value you can receive from strategic and targeted ads is worth its weight in gold.
So if you want to reach those big goals, you have to jump in and invest in a profitable lead gen strategy that opens the door for those game-changing wins.
Once we have the basics in place, it’s time to rinse, repeat, and refine your strategy to fuel continuous growth and scale your business.
We’ll prioritize your quarterly goals based on what drives revenue fastest while keeping a close eye on the big picture and your long-term vision.
At this stage, we’ll help you optimize your funnel, run campaigns, launch ads, improve your lead gen, increase your average contract value—or any of the pivotal steps that boost your conversions and bottom line.
We bring our decades of experience and partner with some of the best in the industry to give you custom and in-depth guidance.
And we’ll track everything. Remember, what gets measured gets managed.
You might say: “I did everything you asked — aren’t I done with marketing?"
Marketing is a process, not an event.
It needs to constantly evolve and adapt as you scale.
Asking what happens when you “finish” marketing is like asking what happens when your business is done growing.
Unless you plan on staying at the same level of growth, marketing isn’t something you can check off on your to-do list.
Once you have your initial marketing system, the real growth happens.
So we’ll help you refine your approach based on where your business is and where it’s headed next, continually optimizing your system so that it’s lean and efficient no matter what stage you’re in.
“We've tried a lot of courses and this is the first time I feel really confident about what we're building. I love that we have internal marketing and system capabilities - this is how we will do things from here on out. I'm so happy we found Lean Marketing.”
You’re a business owner — you have a million things to do. The last thing you need to be worried about is writing weekly content.
Marketing success depends on executing consistent daily, weekly, and monthly tasks. So you need someone to make sure you're progressing and moving forward.
If you don’t have a marketer, we'll use our expertise, earned from hiring over 300 marketing coordinators, to place a doer in your business. We take over the entire process — all you have to do is choose the right candidate.
Already have a marketer on your team? We’ll upskill your marketing doer into a marketing thinker to help spearhead your company’s marketing strategy and lead the department on your behalf.
Lastly, even if you’re not directly managing day-to-day tasks, we recommend that our clients—or a key team member—dedicate at least five hours per week to our program.
This commitment ensures you fully leverage the tools, resources, and clinics that will elevate your marketing knowledge and drive better results.
“I’m enjoying working with my coach and feeling really optimistic. We’ve sorted out our target market, worked on our USP, and worked on our messaging. They’ve helped us with our customer journey. We’re already starting to see leads. The program is going really well so far.”
"Allan’s coaches are amazing. We’ve sold 10k worth of silver, and it looks like the content strategy is putting in the work."
"We had something like over 3K paid subscribers on day 1 and are already at 5300+ in three days since this paid beta launch. Lots of credit & kudos to you all. The strategy & implementation worked great. I think we’re already over a half-million dollar launch in 3 days.”
"Just wanted to let you two know that we’ve tripled our email open rate. I also consistently get responses to my super sig. Plus, my welcome sequence is consistently generating responses."
“It was the best Black Friday we’ve ever had. We wrote 15 emails that brought in $200k. They also helped us make two awesome hires."
"Sometimes our calls are uncomfortable for me, but it's like going to one of my fitness classes. It's not meant to be comfortable. I'm getting a lot out of these and feeling really confident about my marketing."
Since it's not a month-to-month program, we don’t drip content or hold anything back.
We’ll move as fast as you do.
We know building a fully functioning marketing department takes about a year. If you get through it faster, great. You have our support for the entire year.
And marketing never ends.
Our internal marketing goals board has a 5-year plan we’re working through!
Our advisors are:
Industry veterans with a collective decades of marketing experience across multiple industries.
Entrepreneurs. Every advisor has run their own business and been in your shoes. They know what it’s like to make payroll and respect budgets.
Certified 1-Page Marketing Plan & Lean Marketing Experts extensively trained in Allan's methodologies.
Individually mentored and advised by Allan Dib and Lean Marketing appointed CEO Anna Kloth.
PLUS: The entire consulting team reviews all strategic recommendations. Your business will regularly be assessed by a marketing review board of expert advisors.
Our Head of Client Success, Sarah Babac, will be your champion throughout the process. Bringing her own extensive marketing experience to the table, she’ll be there every step of the way to check in and be a sounding board that holds you accountable for hitting your goals.
Our standard program is for solopreneurs, individual service providers, and startups. It’s not just a cheaper option; it’s the level of marketing complexity.
In our more advanced programs (which you can upgrade to at any time), in addition to advanced strategy, you’ll receive:
A recurring, weekly 1:1 with your advisor & unlimited 15-minute calls for urgent reviews and advice between sessions.
Complimentary quarterly access to 3rd party experts to consult on copywriting, conversion rate optimization, website development, social, and more
Done-for-you hiring, client experience interviews, and team interviews.
But remember, there are no magic bullets.
Like buying a gym membership, you must commit to showing up and doing the work.
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Seriously. Multiple clients have said that.
Often, when marketing explodes, sales and operations can’t keep up.
That’s why we also help you with:
Company-wide team reorganization to plug gaps, create a better company culture & increase productivity while reducing strain.
Sales CRMs, systems, and sequencing to ensure your sales processes are efficient and to ensure you’re not leaving any money on the table.
Operations management, project management, client retention, and customer service – so you can make the most out of existing customers and assets.
And everything else your business needs to scale as seamlessly as possible.
Investment starts at $12k for the full program and 12 months of support
| PLATINUM | GOLD | STANDARD | |
|---|---|---|---|
| Recommended For | Companies with Marketing Teams or High Ticket (+100k) Offers | Companies with Product Market Fit Beginning To Build Out In-House Marketing | Startups & Solopreneurs |
| Lean Marketing Academy | |||
| Customized 1-Page Marketing Plan | |||
| 12+ Strategy Clinics/Week | |||
| Slack Support | |||
| Quarterly 1:1 Metric & Goal Review | |||
| Weekly 1:1 Intensive Consulting | With a Senior Advisor | - | |
| Done-for-You Hiring | |||
| Unlimited Support Calls | 30-mins | 15-mins | - |
| Complimentary External Specialists |
Stop being cheap and screwing around with DIY.
It always ends in you paying way more in damage control — with both time and money.
In Allan’s first business, he spent a decade doing things through trial and error.
Had he hired the right person to mentor him, he could have shortened his marketing journey by nine years.
Instead, he wasted hundreds of thousands of dollars on marketing that was never going to work for his IT company. Not to mention the opportunity loss.
Our goal is for you to be self-sufficient. Eventually, you won’t need us, and that’s what we want!
Pay once, cry once, and wipe those tears with profits.
“Allan and his team are the ONLY vendor where I smile when writing the check. I feel stupid I didn’t sign up with you all earlier. I feel like I’ve gotten my life back.”
We’ll help with strategic decisions necessary to generate more revenue, an overarching plan for compound growth, and hiring the right team.
But we cannot be your entire marketing budget.
We’ve served hundreds of clients, and without a doubt, the biggest sign of success in our program is those who are willing to invest in bringing in marketing help.
In our standard plan, you’ll be responsible for the marketing implementation as you get your system set up. We recommend hiring a VA, copywriter, or part-time marketing coordinator as soon as possible. While the investment varies based on your needs, we recommend budgeting at least 5 hours per week at $35/hour for hired marketing support to execute your strategy.
At the Gold Tier, for example we recommend setting aside at least $70,000 – $100,000 to devote to marketing for the year (inclusive of our consulting fee, an employee dedicated to marketing, and other marketing expenses).
