Book Review: Lean Learning by Pat Flynn – Why Learning Less Can Help You Achieve More

Book Review of Lean Learning of Pat Flynn
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Introduction: The Illogical Fear of Failure
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Allan Dib: here's the thing about fear of failure, why? It makes absolutely no sense. People have what's called the spotlight effect. They think that so many people are just looking at them, looking at what they're gonna do.

Allan Dib: And if you fail, all of these people will recognize what a failure you are. How you made mistakes and all of that. Here's the real truth, people will probably not even notice you when you succeed, let alone fail. Like people are not paying attention to you, people are paying attention to themselves.

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Moments of Inspiration and Initial Actions
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Allan Dib: I am in the shower and I get inspired by a thought. I'm like, yes, this is what I'm gonna do. This is a great idea. I'm gonna get right into it. Or another scenario, I'm sitting listening to someone speaking at an event, and they come up with a brilliant idea. I'm like, whoa, [00:01:00] this is amazing. I've gotta do this.

Allan Dib: So what's the next physical visible action that I'm gonna take? Normally it's research. I'm gonna dive in. How do I do this? How do I get started? What do I do next? How do I become competent at this thing? It's kind of a natural thing now, especially in the information age with the internet with. All the incredible resources we've got with things like chat, GPT and large language models.

Allan Dib: We've got all this information at our fingertips. So I go down a rabbit hole, I start learning about the thing. I start getting more information. I start watching YouTube videos. Ah, there's a guy who's made a course on this. Ah, cool. I'll buy the course. So I buy the course. A week has passed. Two weeks has passed.

Allan Dib: I've only kind of logged into the course once or twice, looked at the intro module. Wow, that looks harder than I thought it was. I'll come back to that a little bit later. [00:02:00] Then, um, I find out someone's coaching on that particular topic, so you know what? I might hire them as a coach to kind of run me through so that I really get a running start.

Allan Dib: A month has passed and then more and more. I'm just procrastinating. I'm not doing the thing that I'm inspired, and in fact, my inspiration has dipped a bit.

Allan Dib: This is a scenario that has happened to me. Countless times, and it's a scenario that I encounter other people having as well.

Allan Dib: So if this is you, if this is something that you've ever experienced, and I can tell you I have experienced that on a number of occasions, then the book that I'm gonna review today is for you.

The Lean Concept and Its Impact
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Allan Dib: Now, before I get to that book, I want to back up and talk about a concept that I've kind of been obsessed with for a very long time is this concept of lean.

Allan Dib: This book here was kind of the turning point in the Lean movement. It's called Lean And Jeff Bezos actually credits this as one of his favorite books of [00:03:00] all time.

Allan Dib: So there's two real main things about lean that you need to understand. Number one, lean is about getting bigger results with less effort.

Allan Dib: And the second thing it's about is reducing waste. So eliminating. Non-essential things.

Allan Dib: Now as a result of this has completely transformed the manufacturing it's also transformed startups. So this book came out as a result of this, the Lean Startup, and, Eric Reese wrote this book, great book it helps startups really.

Allan Dib: Create minimum viable products. So, really helped bring lean thinking into the software world. So, I. Continually thought about this for such a long time. And that's what, led me to write this book, Lean Marketing, which is how do we take a lot of these lean concepts, you know, remove waste, the biggest result for the minimum effort that we possibly can create a minimum viable marketing [00:04:00] system that'll actually get us results.

Allan Dib: So that's my book, lean Marketing. And so when I saw this book was coming out.

Book Review: Lean Learning by Pat Flynn
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Allan Dib: this is the book I'm reviewing today. It's called Lean learning by Pat Flynn. I was super, super excited because, you know, learning a thing has been, the most impactful thing in my life. Self-education has been the most impactful thing I've ever done in my life.

Allan Dib: You know, the education got at school, helped me learn to read and write, and. That's pretty much about it. I can't really credit it for very much else, but the most valuable education I've ever gotten is the stuff that I've learned myself through my whole self-education. I. Journey. So learning how to learn in a lean manner, in a way where you're not procrastinating for weeks, months, sometimes even years at a time, and often not even getting to the thing that you are you want to do is super important.

Allan Dib: And if you've ever struggled with [00:05:00] this kind of trap of procrastination, seeking more information, seeking more advice, trying to get a perfect before ever even launching, then this book is really for you.

Common Criticisms and Practical Advice
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Allan Dib: So first I'm gonna start with a very common criticism of my own books that I think would be a criticism of this book.

Allan Dib: And I'll tell you why it's a criticism and why it's not really a criticism. So one of the criticisms of my books is. But it's nothing new. It's just common sense advice. And you know what, I would 100% agree with that. if you read my books you know, for example, the one page marketing plan starts with defining your target market, then getting your messaging right.

Allan Dib: I than selecting your media. None of this is mind blowing stuff that nobody's ever thought of that, you know, is, you would say is something so new and unique and innovative. Right? this is common sense stuff in marketing. So, the thing is though, that common sense [00:06:00] is not common practice, and a lot of times the details are really the things that make you or break you, the little nuances that are between kind of the main big ideas.

Allan Dib: And that's very much the case with Lean learning. So a lot of the things you'll read in here, you'll. You'll feel like, Hey, that's just common sense. Of course, you know, so that's nothing new or whatever. But the real nuances are in the details. And so Pat's got a lot of details. He talks a lot about his own learning experiences and some of the experiences that he's taken.

Allan Dib: People that he is mentored and people that he is known in his life. So with that, if you're expecting something mind blowingly brand new that you've never ever thought of, that'll just blow your mind. It's probably not gonna be in this book, but if you want a really good framework about how to think about learning, how to think about really just doing the minimum and getting the maximum out of it, removing a lot of waste, [00:07:00] then I think you're gonna really love this book.

Allan Dib: And I, I really, really enjoyed it. They're the books that I love the most where, you know, it seems like it's kind of obvious advice, but you know, it's once you get into the weeds and once you, you get into the details that you really see where. You're gonna really make traction and where it's gonna move you to the next level.

The Importance of Taking Action
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Allan Dib: I want to talk about a concept that I often hear from people who are kind of stuck in this loop of trying to get more information or trying to start a new thing. I was talking to someone about a week ago or so, and they were trying to implement some of the stuff that I had suggested, and I heard something that I've heard many, many times in the past.

Allan Dib: I tried it. And it didn't work. Um, and know that it's impossible that they tried it and It didn't work because. What I'm telling them is just common sense information. I'm not telling them something that is [00:08:00] wildly crazy, that's some weird bet or whatever.

Allan Dib: So, when I hear from people where they've tried to implement common sense advice and they say something like, you know, I tried it but it didn't work.

Allan Dib: I think where we are getting mixed up is the definition of what I tried. It means, so for the vast majority of people, their definition of I tried it was I tried it between zero to maybe two times at most.

Allan Dib: Mr. Beast is often asked for his advice on how to run a successful.

Allan Dib: YouTube channel. How do you grow on YouTube? And people are expecting some incredible, amazing advice that maybe they've not heard of before, or some weird tricks, or how to do clever thumbnails and things like that. And the advice Mr. Beast gives them is. Just do a hundred videos, just create a hundred videos and with each video get slightly better and then come back to me.

Allan Dib: And he, and here's what he says. He says, almost nobody ever [00:09:00] comes back to me. And it's for one of two reasons. Reason number one is they just didn't do the a hundred videos. And so they don't come back to him and ask for advice. So those people kind of go away and like they think, that's just common sense advice and maybe don't implement it or whatever.

Allan Dib: The second set of people who do implement it. If you do a hundred videos, you are, and start getting better and better and better with each video, it's gonna be obvious what you need to do. You don't need Mr. Beast's crazy advice and, all his years of knowledge or whatever, it's gonna be pretty obvious.

Allan Dib: We're just gonna put out a video consistently and we're gonna get it better every time and we're gonna get it better every time. And you start going to start to get traction in which case. You don't need any more advice from him. So, in a very, very similar way I see that in my space, which is marketing and business.

Allan Dib: So someone will either not do the stuff or they'll do the stuff at a very low level to try once, twice, three times and give up, or [00:10:00] they will continue trying, continue getting better, and they'll continue getting traction. So the reason that I mention this is because a lot of this book talks about just.

Allan Dib: Do it, as the great American philosopher Michael Jordan said, just do it. A lot of it is about just. Just take the first visible action that you can possibly take and just start working on it. Stop collecting information, stop researching, stop trying to do, figure it all out and make it perfect and just start working on it.

Allan Dib: From personal experience, and I kind of alluded to it in the past, that inspiration is highly perishable. I remember Jim Rohn used to say, here's the time to act when the idea is hot and the emotion is strong. And so many times I've had a project flop. Because I got into this loop of needing to seek out more information, needing to [00:11:00] figure it out. And really what's actually going on is fear. It's not that I don't know what to do.

Allan Dib: It's not that I'm unaware of the next steps or whatever. It's really fear. It's fear of number one, fear of looking silly in front of other people. And second is fear of failure. And II heard a quote that, both fear and faith, they're both an imagined future. So if I fear something, then that's an imagined future, that something bad is gonna go wrong.

Allan Dib: And if I have faith, meaning, hey, something good's gonna happen in the future, again, that's an imagined future. And I think procrastination is that fear of looking dumb. And so, in school, the more information that you have, the more you study, all of that sort of thing, that increases your chances of success on the test.

Allan Dib: And the other thing is that in school we're often praised for succeeding on our own. You [00:12:00] know, my mom is in her eighties and she'll often say, you know, I'm so proud of you. I'm so proud of you. You've done so well and all of this. And she'll almost always say, you know, you succeeded on your own. You did it on your own.

Allan Dib: And no surprise, she actually used to be a school teacher and that's not true. I did not succeed on my own. I had many people along the way who helped me succeed. And I had mentors and I've got my team and I've got great people all around me. And the truth is, you don't succeed on your own. It's very hard to succeed on your own.

Allan Dib: But we are taught that in school.

Allan Dib: And here's the thing about fear of failure, why? It makes absolutely no sense. People have what's called the spotlight effect. They think that so many people are just looking at them, looking at what they're gonna do.

Allan Dib: And if you fail, all of these people will recognize what a failure you are. Here's the real truth, people will probably not even notice you when you [00:13:00] succeed, let alone fail. Like people are not paying attention to you, people are paying attention to themselves.

Allan Dib: So, I want to start going through this book in a little bit of detail just to give you a bit of a summary of this book.

Allan Dib: And then I want to give you some of my takes and some of my favorite sections So. The core premise of this book is that, you know, today we've got information you know, and success comes from not learning more, but from actually learning just enough. And so Pat talks about just in time learning and just in time information.

Allan Dib: So like I said, so many times we're just collecting more and more information, YouTube videos, courses, all of those sorts of things, whereas Pat really talks about taking focused, consistent action and just using a minimum effective dose of information.

Allan Dib: So what's the information that I need to take the next step, the next physical visible [00:14:00] action, because we've all got information at our fingertips. At any time, we can Google the next step, find the next step on YouTube, reach out to a mentor, read a book, whatever it is. So there's no need to hoard and collect all of this information. That's just a procrastination technique.

Allan Dib: So instead of information overload, we want selective curiosity. So the true challenge is really just filtering out the noise. So Pat takes us through a whole framework around doing that.

Allan Dib: I think of some of the smartest people in my life, very few of them are entrepreneurs.

Allan Dib: Very few of them have got, you know, a huge amount of, I guess, financial and business success. Often there employees, they're working for someone else because the smarter they are, the more they overthink things. The people that I've seen win over and over again, it's kind of counterintuitive, it's the people who are actually not as smart, but they just [00:15:00] they give it a try.

Allan Dib: Didn't work. They give it another try didn't work. And so they've tried a hundred times before the smart person has kind of figured out the perfect plan to make sure that they don't fail. So that's something super, super counterintuitive.

Allan Dib: And one of the questions that Pat asks is, if this were easy, what would it look like? And he's asking you to look at what's the next visible physical action that you can possibly take to achieve this goal or to achieve the thing that you wanna learn and implement?

Voluntary Force Functions and Goal Setting
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Allan Dib: The next part that I think is really, really powerful in this book and this is something I've personally experienced in my own life. I've heard this once before from Ryan Holiday. He said, and this is in a section he talks about voluntary force function.

Allan Dib: So force functions being things that force you to start working on something.

Allan Dib: So you wanna [00:16:00] get better at speaking you have a speaking gig booked in six weeks time. So you, that's a voluntary force function and I found those super useful in my life. You know, sometimes I've had a presentation I wanna put together.

Allan Dib: I've got a great idea and I think I'll get to it next time. I get to her next time then. Someone wants me to speak at a webinar or at an event, or I need to do a live training or whatever, and now there's a drop dead date, so I have to have it done by then. And so that's like a voluntary force function.

Allan Dib: Now, one of the common ways that we get told is a voluntary force function is, Hey, announce on social media or announce to all your friends and family that you're going to do this thing. And that feels kind of, you know, like it's gonna be a voluntary force function. Like, hey, now that you've announced it, you better do it.

Allan Dib: But in my experience, that's actually has a completely opposite effect. And this is kind of backed up by some research that Pat talks about here.

Allan Dib: So the section is [00:17:00] titled The Truth About Sharing Your Goals. When it comes to voluntary force functions, most people believe simply announcing their intentions publicly, like on social media will help keep them accountable and will act as a force function. However, research suggests this approach can backfire.

Allan Dib: At 2009 study conducted by Peter Gollwitzer, a professor of psychology at New York University. Researchers found when individuals shared their goals with others, they reported feeling closer to achieving them even though they hadn't made any progress.

Allan Dib: The act of sharing the goal itself made them feel a premature sense of accomplishment, which in turn reduced their motivation in the work required to actually achieve the goal.

Allan Dib: It's a very, very important point. You know, one of the things that I rarely do now is share my future goals with people. I keep them close to myself for a couple of reasons, so I'll, I'll get to that in a moment. But [00:18:00] I thought that was interesting. I rarely have seen someone say, don't share your goals, because it actually gives you a feeling of accomplishment and you, and it reduces your motivation to actually do the thing that will get you to your goal.

Allan Dib: There's a kind of a caveat to that though. He says, newer research from a higher state university in 2019 suggests that there may be a right way to do it though. In a series of experiments, researchers at Ohio State found that people tend to be more committed to their goals after they share them with someone they perceive as higher status or someone whose opinions that they respect. So I thought that was really, really powerful.

Allan Dib: I remember years ago I can't remember, I think it was on a podcast or something like that, or maybe in a newsletter. I heard Ryan Holiday share say, don't share your plans. You know, don't share your plans with other people. And that's been my experience too. In my experience, one of three bad things can happen when you share your plans with other people.

Allan Dib: Number [00:19:00] one, you dunno, people's motivations. So someone could try and sabotage those plans, someone could try and stop you. And people do that for a whole host of reasons. Maybe they just like the status quo. Maybe they don't want to see you succeed for whatever reason. Maybe it's jealousy, all of those sorts of things. So that's kind of the nefarious case, and that's probably the least likely.

Allan Dib: The second thing is people who care about you can be just discouraging. They can be like, man, that sounds risky. I dunno if that'll work, or that's been done before. And a lot of ideas just die on the kitchen table.

Allan Dib: You know, very few ideas die in the marketplace. Many more ideas die at the kitchen table where you're sharing it with someone you love or you trust or whatever, and they're like, whoa, that sounds risky, or, no, that's already been done before, or you've never done that before. How can you be successful at that?

Allan Dib: The third one is exactly what Pat's talking about here, it gives you a false sense of accomplishment. It's like, you know, it's like feeling like you've [00:20:00] achieved the thing without even having started the thing and I like that caveat. If you share it with someone who has higher status or who you perceive as higher status, or someone who's opinion you really respect, it's gonna mean a lot more because you don't wanna look silly in front of that person. You want their status to reflect back on you.

Allan: Hey, Alan here. Want to dive deeper into today's episode? Head to lean marketing.com/podcast for links to all the resources we mentioned, plus some exclusive ones. Just for podcast listeners, you can also subscribe to get notified when new episodes drop and receive my latest marketing and business tips right in your inbox.

Allan: That's lean marketing.com/podcast. Now back to the show.

Allan Dib: The next part of this book that I thought was really powerful was to protect your progress. So, Pat talks about distraction being everywhere. And often it's disguised as helpful advice. You know, it's newsletters, it's ideas, it's YouTube channels, it's all of that sort of stuff. [00:21:00] So, again, he talks about really just gathering just the information that you need at a particular time and ignoring the rest, just unsubscribe from everything. Don't have it in your feed.

Allan Dib: And, you know, I've always found that your best ideas, in fact, all of your ideas are upstream of the things that you consume. If we were to use a health analogy, if you eat terrible food, that's going to be upstream of your health results.

Allan Dib: So similarly, the information that you consume, if you consume news and negativity and internet feuds and all of this sort of stuff, it's gonna have a negative effect on your output, on the things that you create.

Allan Dib: So good creators are often good curators. So, let me repeat that. Good creators are often good curators. So you need to curate your feed, your social media feed, [00:22:00] your email feed, all of those sorts of things because you want to protect your progress. You don't want things coming in there that are either irrelevant or a time suck or completely counterintuitive to the results that you wanna get.

Allan Dib: He talks about blocking out times in your calendar to protect commitments. This one is so important. Now it seems obvious, but again, like a lot of advice, it may be obvious, but it's not implemented very often. It's common sense, but not common practice.

Allan Dib: So one of the things that was a game changer for me is I started using my calendar for myself. So often my calendar was a thing I did for other people, meaning that, I would book an appointment with a, client or someone in my team.

Allan Dib: And with those kind of appointments, you don't tend to like be like, you know what?

Allan Dib: I just don't feel like meeting with this person. Did I know you've got an appointment, they've accepted the appointment or you're connecting with them in person or whatever else, [00:23:00] and you're gonna show up, you know, barring some emergency or barring a health issue or whatever else you know, most of the time you're gonna show up to commitments in your calendar.

Allan Dib: And I thought to myself, well, why am I not using the calendar to keep commitments to myself, to my health, to my fitness, to my relationships. And so I've started blocking out things in my calendar and I treat them like appointments with myself. I treat them like, I had an appointment with a client or someone in my team and, you know, it was 15 minutes before or whatever, I wouldn't be like, you know what?

Allan Dib: I just don't feel like it today. I'm just not gonna show up. That's not gonna get you very far in business and in life. And similarly, I want to treat myself and my goals with at least as much respect as I treat other people, right? People in my team clients, all of that sort of thing. So time blocking the things that are that you wanna protect, the things that you wanna do and the things that you wanna get done.

Allan Dib: Super, super important. Again, it's a [00:24:00] simple idea, but it's a powerful idea. The best ideas tend to be the simplest ideas. When an idea is super complex, when you need some weird, crazy app to implement it or whatever. It generally tends to not get done.

Allan Dib: So it's self-imposed pressure. What are you gonna pressure yourself to do and putting yourself in those situations.

Allan Dib: I wanna give you a little bit of a story about the origin of the One page marketing plan. This is the book that I'm probably most well known for. And for a very long time before I wrote this book I had on my list of projects that I want to do to write a book like a lot of people do. A lot of people wanna write a book, and very few people do. And I remember I was doing a workshop once and one of my friends was attending the workshop, uh, his name is Dr. Ben Caso. He's a high performance coach.

Allan Dib: And I was telling them what a good idea it is to [00:25:00] write a book and that I'm gonna write a book one day. And he was like, Al, I am sick of hearing you saying that you're gonna write a book one day. I've heard this for ages, that you said you're gonna write a book, all of this sort of stuff. So, in his way, he set up a force function for me.

Allan Dib: And he basically had said right, what's a drop dead date that you're going to get this book done? And I, put like six months into the future and then he did an important thing. He said, right, we're gonna put some accountability around that. So we're gonna have something that we're gonna look forward to, something that that's a reward for you doing that thing.

Allan Dib: And then we are gonna have something that's a punishment for you not achieving that thing. And also I can't remember the, what the reward was. The reward was probably something good that I wanted, which is interesting, but I, I vividly remember the thing that I didn't want to happen, and it was kind of the negative action.

Allan Dib: And it was basically [00:26:00] sending something like a $5,000 donation to a cause that was a terrible cause, you know, it's something that I don't believe in. So I had to write a $5,000 check and send that as a donation to that.

Allan Dib: Cause, if I didn't make that date six months in advance. So I got that book done within six months. Right? And it was that negative voluntary force function that really drove it. It wasn't even the positive one.

Allan Dib: So, voluntary force functions can be things like public speaking, launching a product joining a class, all of those sorts of things. And then sharing your goal. But with the caveat that you're sharing it with someone that you respect or someone that's got higher status than you.

Allan Dib: The next thing that Pat talks about is whether you should persist or pivot.

Persist or Pivot: Knowing When to Keep Going
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Allan Dib: A lot of times people will pivot way too early. A lot of people say that, Hey, I tried, it didn't work. And in reality they tried once, twice, [00:27:00] three times, and that was all. And of course, most things in life will never work on the first try. Second try, or even third try.

Allan Dib: Sometimes you smash it outta the park and you get some success that was unexpected. But for the most part, you're gonna be failing and getting better and failing and getting better, and failing and getting better.

Allan Dib: In fact, failure is just information, right? So one of two good things can happen when you take action. Either you will learn or either you will get better or progress towards your goal. So they're both good things that can happen.

Allan Dib: So Pat talks about the 3 Ps. He talks about progress. Am I improving passion? Am I still engaged? And purpose, is this still aligned with my values? So if those things are still a yes, then keep pushing through.

Allan Dib: A lot of the advice that Pat talks about is just not giving up too early. So conduct some of those self-assessments. Seek feedback from some of your champions and mentors and really help you decide, you [00:28:00] know, is this time to pivot or not.

Allan Dib: And in my experience, people often try to pivot way, way too early.

Allan Dib: So Pat talks about micro mastery and quantum leaps.

Micro Mastery and Quantum Leaps
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Allan Dib: So mastery is built on kind of focused, incremental improvements, that's kind of micro mastery. So breaking skills down into small, manageable pieces. Again, nothing super mind blowing. We all know that a lot of times that's one of the best ways to learn is to really break things down piece at a time.

Allan Dib: And then, he talks about quantum leaps. I found this particularly powerful in my own life, so sometimes I just need to get obsessed and absorbed by something, and that can really massively accelerate my progress. I've particularly found this in writing. So, a lot of the times if I just try to write little bits at a time on a regular basis, that's still good and that's, that's still a thing that I do a lot. But if I've got a [00:29:00] project that I need to write for, particularly something huge like a book, just having massive quantum leaps to accelerate my progress. So where I just get obsessed and I shut everything else out, I shut the emails, I shut the messages. I don't respond to anything and I just spend a given amount of time.

Allan Dib: It could be weeks, sometimes it could be months, and then I just use that to really get me that quantum leap of progress and that really helps me out just because I can stay in the zone for a very long time, not get distracted by a lot of things because there's a lot of set up time and then time that you've gotta come back to something.

Allan Dib: Remember where you were, all of those sorts of things. So by just batching and going all in and just shutting everything out and making those big quantum leaps of progress can be really, really powerful especially if you want to get progress in a short amount of time on a big project. Something maybe that, you know, feels huge.

Allan Dib: So it [00:30:00] can be a great way to get a lot of time back as well. So use both, use kind of those micro gains and then use those macro gains.

From Learning to Leading: Teaching as Mastery
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Allan Dib: The final section which I really, really like is go from learning to leading. So one of the best ways to really learn something well to have to teach it to somebody.

Allan Dib: So teaching really reinforces your mastery. But also when you have to teach other beginners, you have to explain things simply. And to explain things simply, you really need to understand it well, whenever somebody tries to be overly complex with their explanations and things like that, you'll often see that on social media, someone trying to explain things in a very super complex way.

Allan Dib: They don't really understand it themselves. So often, the smartest people who really understand their topics in depth, they are teachers, they understand it at a very high level, and they can explain things in a [00:31:00] very, very simple and understandable way. It can also be really inspirational to other people if you share your journey and share your results.

Allan Dib: And it kind of builds that community and accountability. So Pat talksa lot about that and Pat's been an expert at building and nurturing communities that he's been an online teacher for a very, very long time. Something that I really appreciate is just his ability to stay consistent, teach things in a very simple and understandable manner.

Allan Dib: And he's lived Lean learning because I've seen his transformation from someone who was a podcaster, then a YouTuber, and now, he decided, Hey, I'm gonna do Pokemon YouTube channels, one of the biggest Pokemon YouTube channels. And he didn't know anything about Pokemon prior. So he's really lived that.

Allan Dib: He's not someone who just is teaching you something that he hasn't done. I've seen his progress over the years and it's been truly inspirational.

Allan Dib: So really, the Lean learning process [00:32:00] is essentially four steps. And like I said, not gonna be anything mind blowing that you'd never think of. But they're simple. They're powerful.

Allan Dib: So step one is identify what do you want to accomplish next? Number two, learn, say, and learn only what you need to move the needle forward. So just in time learning. Three, immediately act on what you've learned. I talked about inspiration being perishable. Really, really powerful. Immediately act on your inspiration. Do not try to learn every possible thing you can. So implement. Four, review and repeat. So refine, assess, reiterate, and then move to the next step.

Allan Dib: So like I said, nothing super mind blowing there, but it's a common sense strategy that is not common sense practice.

Conclusion and Final Thoughts
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Allan Dib: So with that, that's my review of lean marketing. I love this book. Really, really simply written, Pat's an expert at the craft. Absolutely a five star read for anyone who just wants to learn and implement [00:33:00] something with a minimum viable process, with a minimum viable information and just remove a lot of waste, a lot of procrastination, and just, you know, stuff that is just stopping you from getting to where you want to go.

Allan Dib: So I love Lean learning five Star read, highly recommend.

Allan: Thanks for tuning in to the Lean Marketing Podcast. This podcast is sponsored by the Lean Marketing Accelerator. Wanna take control of your marketing and see real results with the accelerator. You get proven strategies, tools, and personalized support to scale your business. Visit lean marketing.com/accelerator to learn how we can help you get bigger results with less marketing.

Allan: And if you enjoyed this episode, please leave a review or share it with someone who would find it helpful. See you next time.

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