Marketing Is The Most Critical Function Of Any Business

A good product or service is nothing but a customer retention tool.

Until somebody buys from you, they only know how good your marketing is. 

Which is why the best marketer wins every time.

NO MARKETING = NO CUSTOMERS, CLIENTS, OR REVENUE

You Wouldn’t Outsource Operations, Don’t Outsource Your Revenue Driver

We get it. You’re a business owner, not a marketer — it’s easy to want to outsource your marketing to an agency or specialist.

Except when you do that, you:

  • Get stuck in tactics
  • Lose all control of your growth and revenue
  • Can’t scale predictably

And you’re stuck working in your business, not on it, which is stunting your growth.

When You Bring Marketing
In-House, Everything Changes

Startups gain traction, plateaued businesses smash through the ceiling, and established companies scale predictably and consistently.

Owning Your Marketing Doesn’t Need To Be Scary
Here’s How We Do It
#1: A 1-Page Marketing Plan Strategy

A solid marketing plan removes all the guesswork and ensures you prioritize what moves the needle. We practically invented the concept — just ask the millions of businesses transformed by The 1-Page Marketing Plan.

#2: Strong Marketing Foundations

With a clear target market and strong positioning, you stand out in the market, and you get far more returns on all the marketing you do. The best-designed website or ad campaign is pointless if you’re not speaking to the pains and wants of your ideal customers.

#3: Time-Saving Systems & Team

As the business owner and visionary, you can’t be bogged down in marketing. You have a business to run! We believe in implementing systems and hiring a team of doers so your marketing performs 24/7, while you spend your time on what you do best.

#4: A Lean Growth Engine

This is what most people think of as marketing: campaigns, content, emails, advertising, etc. We’ll prioritize your quarterly goals based on what drives revenue fastest, from optimizing for conversions to increasing customer LTV.

300+

Marketing Hires For Clients

1M+

Businesses Transformed

2-3X

Revenue For NumerousSmall Businesses

Meet Our Founder

Hi, I'm Allan Dib. I’m not from a traditional marketing background.

In fact, I was a dead broke IT geek.

So I did what any young professional would do and started my first business.

But I didn’t know anything about sales, marketing, and communicating my value, all required to grow a successful business.

So I spent 10 years in painful trial and error — attending every conference, reading every book, and learning from mentors…

Marketing is a skill, and it can be learned. When I eventually mastered this skill, I built, scaled, and exited two technology companies, one of which was named in the top 100 fastest-growing companies in the country.

I've written two bestselling marketing books:

The 1-Page Marketing Plan, a #1 Amazon bestseller, has changed the way over a million businesses globally do marketing.

Lean Marketing has been praised by experts like Gino Wickman, Mike Michalowicz, Chris Do, and more as the gold standard of marketing implementation.

Picture of allan
As Seen On
Books Taught At Well-Known Institutions

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Meet The Global Team Behind Lean Marketing
Anna Kloth
CHIEF EXECUTIVE OFFICER
UNITED STATES

Anna leads Lean Marketing after running her own marketing agency built on developing the next generation of marketing coordinators. Anna has provided consulting for NASA, worked alongside PADI, and spoken at international conferences alongside internationally acclaimed marketers. Since first joining the team as a social media expert, she has been the driving force behind the birth of our signature program, development of our world-class team, and monumental growth as a company.

Vera Leven
COO & PROGRAM DIRECTOR
GERMANY

As COO, Vera leads all operations including our advisory and program development team. She comes to the team with a storied career, from studying law, to scuba instruction, and now, helping our clients scale their businesses. She’s helped clients successfully hire marketing coordinators, implement effective lead capture systems, and create internal marketing systems to better prioritize and organize their marketing activities. In her downtime, she’s deep in a Sarah J. Maas novel, traveling, or having a mid-day twerk party.

Sarah Babac, MBA
HEAD OF CLIENT SUCCESS
UNITED STATES

Sarah leads our client success, bringing the better part of a decade of experience from a San Francisco-based agency where she directed global digital campaigns featured on CNN, CBS, and Forbes. She has helped shape over 175 brands and played a key role in growing an agency from 9 to 90 employees. Sarah's strong marketing and business background makes her ideally suited to guide clients through our programs. Sarah is often found hiking pristine landscapes and camping under starlit skies.

John Kuells
HEAD OF MARKETING
UNITED STATES

John leads our marketing department, shaping the strategy and execution of our content, collaborations, and campaigns. With nearly a decade of experience, he specializes in copywriting and has driven multiple six-figure launches for small businesses and entrepreneurs. Known for blending high-converting messaging with strategic execution, John builds marketing systems that deliver both immediate results and long-term growth. Outside of work, he enjoys exploring Seattle’s food scene with his wife and daughter.

Nate Thoreson
GROUP PROGRAM MANAGER
UNITED STATES

Nate Thoreson leads our Standard Accelerator program. With nearly a decade of marketing experience at Microsoft, NRECA and executive positions at Webblen, Nate brings a wealth of knowledge to the table for clients. He specializes in Web3, tech, branding, and strategic design. Paired with his strategic leadership experience, he has helped dozens of clients grow their businesses across industries. He lives in Minnesota with his wife and beloved cat.

Candice De Beer
SR. MARKETING & BUSINESS ADVISOR
SOUTH AFRICA

Candice is our senior marketing and business advisor. She has 17 years of experience in marketing, advertising, and PR specializing in content strategy. Candice has written, and project-managed website builds for various industries and crafted thought pieces featured in Forbes, ThriveGlobal, SmartCompany.com.au, and LifeHack. She lives in a small coastal town in South Africa and has two kids and two dogs. When she’s not killing it for our clients, she loves to read, bake, spend time outdoors, and play board and card games with her kids.

Gabriel Balasquide
MARKETING & BUSINESS ADVISOR
UNITED STATES

Gabriel is a Marketing & Business Advisor based in sunny San Diego. He first made the leap into marketing by launching Prospect Wave - helping startups, agencies, and B2B and B2C companies drive growth. Gabe blends big-picture strategy with tactical execution, specializing in lead generation, website optimization, messaging, and AI-driven systems. Known for his critical thinking and real-world marketing chops, he cuts through the noise to create simple, actionable paths to big goals. Outside the office, he’s into travel, sports, breweries, and soaking up the Southern California lifestyle.

Alo Coleman
MARKETING & BUSINESS ADVISOR
UNITED STATES

Alo Coleman is a Marketing and Business Advisor currently based in Los Angeles, California. He is passionate about helping founders clarify their voice, connect with their audience, and build systems that scale without losing soul. With a background in entrepreneurship, entertainment, sales, and marketing, Alo thrives in fast-paced environments where innovation, integrity, and impact matter. Whether advising on brand positioning, refining a brand’s messaging, or anything in-between he leads with empathy, creativity, and a deep commitment to meaningful results.

Tiffany Pearl Bato
OPERATIONS MANAGER
PHILIPPINES

Tiffany was one of Lean Marketing’s first hires, from marketing coordinator to now head of operations. She has been with the team for many years working on different marketing campaigns and various day-to-day operations. Tiffany is the go-to for all company documentation, SOPs, and much more. She is vital to the smooth running of our team.

Kizza Acenas, MBA
MARKETING COORDINATOR
PHILIPPINES

Kizza is a Marketing Coordinator based in the Philippines. She manages marketing operations, content creation, and production of The Lean Marketing Podcast. With 8 years of experience in the podcast industry, Kizza has honed her skills in crafting engaging marketing content, videos, and graphics for diverse clients. Outside of her professional expertise, Kizza is passionate about true crime documentaries and balances her career with the joys and challenges of being a mom to two kids.

Emma Jaffe
EXECUTIVE ASSISTANT
CANADA

Emma is the executive assistant to our CEO, Anna. She’s come a long way since Anna took a chance on her as an intern, and is now critical in ensuring our operations and finances (as well as Anna’s sanity) are healthy. In her free time, Emma enjoys yoga, pilates, hiking, and hanging out with her cat.

Aqib Khalid
SENIOR PROGRAM ADVISOR
UNITED KINGDOM

Aqib is a Senior Program Advisor, connecting clients with the most relevant resources and growth opportunities. He brings several years of experience from high-ticket environments and has been instrumental in facilitating over $5 million in program revenue and partnerships. When he’s not advising clients, you’ll find him at the gym, building something hands-on, or sipping a strong black coffee—because there’s no other way to drink it.

Kyle Greene
SENIOR PROGRAM ADVISOR
TRINIDAD & TOBAGO

Kyle is a Senior Program Advisor, helping business owners identify the right growth pathways and resources to scale effectively. Before joining the team, he built a successful marketing agency at 17, specializing in lead generation for the real estate and financial services industries. He later transitioned into sales consulting and fulfillment, supporting companies as they grew from 6 to 7 figures in annual revenue. When he's not advising entrepreneurs, Kyle enjoys beach life in the Caribbean and pursues his passion for racing and the offroad scene.

Joe Hamblin
PROGRAM ADVISOR
UNITED KINGDOM

Joe is often the first point of contact for business owners looking to scale with marketing. He plays a key role in connecting clients to the right programs, resources, and support, helping them take decisive steps toward their growth goals. Joe works closely with our European and Asian communities, ensuring clients across time zones have access to the guidance and solutions they need. When he's not advising entrepreneurs, Joe enjoys playing padel and cheering on Sunderland AFC (go Black Cats!)

Zen Crethary
PROGRAM ADVISOR
AUSTRALIA

Zen is a Program Advisor and the first point of contact for business owners looking to scale with marketing. He’s the bridge between challenges and solutions—helping clients access the tools, support, and guidance they need to grow confidently. With experience in remote sales, client success, and marketing, Zen has worked across industries to help businesses streamline and scale. If you’re ever in Brisbane, you might catch him DJing on the weekends.

Callum Crees
PROGRAM ADVISOR
UNITED KINGDOM

Callum is a Program Advisor and the first point of contact for business owners looking to scale with marketing. He focuses on understanding each client’s needs and connecting them with the right resources and support to fuel growth. Before joining Lean Marketing, Callum worked as an energy broker at the UK’s largest brokerage, where he earned “Best New Joiner of the Year” and consistently ranked as a top performer. Outside of work, he’s passionate about travel, football, and hacking his way through rounds of golf—and maintains a healthy fear of horse flies.

Sal Mansour
PROGRAM ADVISOR
CANADA

Sal is a Program Advisor, dedicated to understanding the unique challenges of business owners and helping them unlock growth. With a background in customer acquisition, ranging from door-to-door sales to diverse outreach strategies, Sal thrives on connecting with entrepreneurs and providing tailored solutions to their specific needs. Outside of work, Sal is passionate about travel, exploring new cultures, trying new foods, and, of course, his love for cars—never missing a chance to talk shop about the latest rides.

Feel Stuck In Your Business?

Book a free 20-minute strategy session with my team below.

Regardless of whether or not it’s a right fit, you’ll still walk away with:

  • A complete diagnosis of your business’s current gaps
  • The best next steps for you to take
  • And some low-hanging fruit to attack so you can get some quick wins

It’s a complete win-win, and you’ll get to see for yourself how building an in-house marketing team can get you the leads and customers that you’re looking for.

Feel Stuck In Your Business?

Book a free 20-minute marketing audit with my team below.

Regardless of whether or not it’s a right fit, you’ll still walk away with:

  • A complete diagnosis of your business’s current gaps
  • The best next steps for you to take
  • And some low-hanging fruit to attack so you can get some quick wins

It’s a complete win-win, and you’ll get to see for yourself how building an in-house marketing team can get you the leads and customers that you’re looking for.