A good product or service is nothing but a customer retention tool.
Until somebody buys from you, they only know how good your marketing is.
Which is why the best marketer wins every time.
We get it. You’re a business owner, not a marketer — it’s easy to want to outsource your marketing to an agency or specialist.
Except when you do that, you:
And you’re stuck working in your business, not on it, which is stunting your growth.
Startups gain traction, plateaued businesses smash through the ceiling, and established companies scale predictably and consistently.
A solid marketing plan removes all the guesswork and ensures you prioritize what moves the needle. We practically invented the concept — just ask the millions of businesses transformed by The 1-Page Marketing Plan.
With a clear target market and strong positioning, you stand out in the market, and you get far more returns on all the marketing you do. The best-designed website or ad campaign is pointless if you’re not speaking to the pains and wants of your ideal customers.
As the business owner and visionary, you can’t be bogged down in marketing. You have a business to run! We believe in implementing systems and hiring a team of doers so your marketing performs 24/7, while you spend your time on what you do best.
This is what most people think of as marketing: campaigns, content, emails, advertising, etc. We’ll prioritize your quarterly goals based on what drives revenue fastest, from optimizing for conversions to increasing customer LTV.
Marketing Hires For Clients
Businesses Transformed
Revenue For Numerous Small Businesses
Hi, I'm Allan Dib. I’m not from a traditional marketing background.
In fact, I was a dead broke IT geek.
So I did what any young professional would do and started my first business.
But I didn’t know anything about sales, marketing, and communicating my value, all required to grow a successful business.
So I spent 10 years in painful trial and error — attending every conference, reading every book, and learning from mentors…
Marketing is a skill, and it can be learned. When I eventually mastered this skill, I built, scaled, and exited two technology companies, one of which was named in the top 100 fastest-growing companies in the country.
I've written two bestselling marketing books:
The 1-Page Marketing Plan, a #1 Amazon bestseller, has changed the way over a million businesses globally do marketing.
Lean Marketing has been praised by experts like Gino Wickman, Mike Michalowicz, Chris Do, and more as the gold standard of marketing implementation.

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Anna leads Lean Marketing after running her own marketing agency built on developing the next generation of marketing coordinators. Anna has provided consulting for NASA, worked alongside PADI, and spoken at international conferences alongside internationally acclaimed marketers. Since first joining the team as a social media expert, she has been the driving force behind the birth of our signature program, development of our world-class team, and monumental growth as a company.
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As COO, Vera leads all operations including our coaching and program development team. She comes to the team with a storied career, from studying law, to scuba instruction, and now, helping our clients scale their businesses. She’s helped clients successfully hire marketing coordinators, implement effective lead capture systems, and create internal marketing systems to better prioritize and organize their marketing activities. In her downtime, she’s deep in a Sarah J. Maas novel, traveling, or having a mid-day twerk party.
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Sarah leads our client success, bringing the better part of a decade of experience from a San Francisco-based agency where she directed global digital campaigns featured on CNN, CBS, and Forbes. She has helped shape over 175 brands and played a key role in growing an agency from 9 to 90 employees. Sarah's strong marketing and business background makes her ideally suited to guide clients through our programs. Sarah is often found hiking pristine landscapes and camping under starlit skies.
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John leads our marketing department, shaping the strategy and execution of our content, collaborations, and campaigns. With nearly a decade of experience, he specializes in copywriting and has driven multiple six-figure launches for small businesses and entrepreneurs. Known for blending high-converting messaging with strategic execution, John builds marketing systems that deliver both immediate results and long-term growth. Outside of work, he enjoys exploring Seattle’s food scene with his wife and daughter.
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Nate Thoreson leads our Standard Accelerator program. With nearly a decade of marketing experience at Microsoft, NRECA and executive positions at Webblen, Nate brings a wealth of knowledge to the table for clients. He specializes in Web3, tech, branding, and strategic design. Paired with his strategic leadership experience, he has helped dozens of clients grow their businesses across industries. He lives in Minnesota with his wife and beloved cat.
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Candice is our senior marketing and business coach. She has 17 years of experience in marketing, advertising, and PR specializing in content strategy. Candice has written, and project-managed website builds for various industries and crafted thought pieces featured in Forbes, ThriveGlobal, SmartCompany.com.au, and LifeHack. She lives in a small coastal town in South Africa and has two kids and two dogs. When she’s not killing it for our clients, she loves to read, bake, spend time outdoors, and play board and card games with her kids.
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Gabriel is a Marketing & Business Coach based in sunny San Diego. He first made the leap into marketing by launching Prospect Wave - helping startups, agencies, and B2B and B2C companies drive growth. Gabe blends big-picture strategy with tactical execution, specializing in lead generation, website optimization, messaging, and AI-driven systems. Known for his critical thinking and real-world marketing chops, he cuts through the noise to create simple, actionable paths to big goals. Outside the office, he’s into travel, sports, breweries, and soaking up the Southern California lifestyle.
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Alo Coleman is a Marketing and Business Coach currently based in Los Angeles, California. He is passionate about helping founders clarify their voice, connect with their audience, and build systems that scale without losing soul. With a background in entrepreneurship, entertainment, sales, and marketing, Alo thrives in fast-paced environments where innovation, integrity, and impact matter. Whether advising on brand positioning, refining a brand’s messaging, or anything in-between he leads with empathy, creativity, and a deep commitment to meaningful results.
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Tiffany was one of Lean Marketing’s first hires, from marketing coordinator to now head of operations. She has been with the team for many years working on different marketing campaigns and various day-to-day operations. Tiffany is the go-to for all company documentation, SOPs, and much more. She is vital to the smooth running of our team.
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Kizza is a Marketing Coordinator based in the Philippines. She manages marketing operations, content creation, and production of The Lean Marketing Podcast. With 8 years of experience in the podcast industry, Kizza has honed her skills in crafting engaging marketing content, videos, and graphics for diverse clients. Outside of her professional expertise, Kizza is passionate about true crime documentaries and balances her career with the joys and challenges of being a mom to two kids.
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Emma is the executive assistant to our CEO, Anna. She’s come a long way since Anna took a chance on her as an intern, and is now critical in ensuring our operations and finances (as well as Anna’s sanity) are healthy. In her free time, Emma enjoys yoga, pilates, hiking, and hanging out with her cat.
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Aqib is a Senior Program Advisor, connecting clients with the most relevant resources and growth opportunities. He brings several years of experience from high-ticket environments and has been instrumental in facilitating over $5 million in program revenue and partnerships. When he’s not advising clients, you’ll find him at the gym, building something hands-on, or sipping a strong black coffee—because there’s no other way to drink it.