Plumbing Vine, like many small businesses, relied heavily on word-of-mouth referrals. While this brought in some business, owner Khalid Kettaneh knew he needed a more robust marketing system to reach his ambitious revenue goals and scale his business. He felt overwhelmed by the complexity of marketing, unsure of where to start and struggling to balance marketing efforts with his other corporate job. Executing random acts of marketing was yielding little results. He was working in his business, not on it.
The Lean Marketing Accelerator provided Khalid with the definitive structure and expert guidance he needed. With support from his advisor, Nate, and group coaching sessions, Khalid gained clarity and confidence by using our Target Market SOP and 9-Step Messaging Framework. He was empowered to start building a sustainable in-house marketing system, noting, "I have consistently received great support and pointers...Your check-ins boost my confidence with having the right people on my side."
Revenue Skyrockets
Less than 90 days into the program, Khalid is exceeding his best month ever by $5,000 and hitting $20,000 in sales before the month was even half over.
World-Class Customer Experience
By implementing the insights gained from the program, Khalid nurtured leads effectively, giving clients the space they needed while assuring them of his commitment. This resulted in increased conversions, particularly on bigger projects.
Critical Mindset Shift
Khalid shifted from feeling overwhelmed and confused about marketing to feeling confident and empowered. The program provided him with the clarity, structure, and support needed to build a solid marketing foundation and the confidence to speak directly to client pain points.
"February surpassed my biggest revenue month and we're not even halfway through. And there are still more projects that haven't been fulfilled yet that are up and coming!"