If it feels like there are never enough hours in the day to get through your work, you’re probably not managing time effectively.
Perhaps you’ve prioritized work that should be delegated to a team member. Or you consider everything on your to-do-list as equally important. But they’re not. There will always be projects that take precedence, and learning how to identify and manage high-priority tasks is essential to good time management.
So I’m going to show you how to build a productive team that gets results and takes your business to the next level using these 11 time management strategies.
But first, let’s unpack: What is time management?
Time management is a skill. It’s the ability to strategize and plan your workday in advance so you know which tasks to prioritize and how much time you should spend on each.
You’ve likely heard the phrase, “Work smarter, not harder.” Well, good time management ensures you maximize your team’s productivity and efficiency. Do this, and you’re able to get through a greater workload well before deadlines loom.
Let me ask you this. When your to-do-list is pages long, are you eager to dive in and start ticking off tasks, or do you fall into a procrastination trap, where you’re so overwhelmed that you spend more time reading what you need to do than actually doing it?
As a leader, you not only have to plan and manage your work, but you need to keep track of what everyone else is working on. You must know when meetings have been scheduled, who’s waiting on feedback, which deadlines should be shifted, what’s outstanding, are you on budget, and much more.
Managing time effectively ensures that you and your team get more done in less time. This means you can move onto other important projects quicker.
The caliber of work delivered also improves. Your people are calmer and happier because they have realistic deadlines and clear objectives and are not overloaded. They can see what’s in the pipeline so they have time to raise concerns well in advance.
Essentially, you’re providing all the tools they need to succeed so, yes, time management is important but is it a skill?
Absolutely, good time management is a skill. It allows you to structure your day in such a way that every minute is optimized. After identifying when you’re most productive, you can assign tasks accordingly.
For example, if your productive hours are in the mornings you could spend that time on content creation. The middle of the day could be spent in meetings with clients, and the end of the day on planning the next day's schedule, as well as responding to queries.
So learning to manage time effectively allows you to feel in control. Your team trusts you to lead, and your boss trusts you to get results. You don’t feel weighed down by the responsibility of being a manager because you’re on top of projects. And this ensures you can anticipate potential roadblocks and deal with them before they become problematic.
In comparison, poor time management often leads to unhappy teams that typically deliver substandard work late and over budget. It’s frustrating and easily rectified because you can learn effective time management skills.If you have the goal of building a productive team, you need the following time management skills.
The best leaders recognize that time management is a vital part of your management strategy. You don’t want to spend your time micromanaging your people. So how do you cut out distractions, set goals, and plan your work to deliver consistently good results? Try these top time management tips:
Whether you’re a business owner or project manager, it’s vital that you identify what your time is worth. So what is your effective hourly rate (EHR)?
Here’s how you can work it out.
Take the monthly profit that you make and divide it by the number of hours you work. That gives you an effective hourly rate, and it’s a great filter for figuring out what you should be doing versus what your team is doing, and maybe what they shouldn’t be doing.
For example, if you charge your clients a $1,000 an hour consultation rate, it makes no sense to spend time on certain tasks like administration. Following up on invoices or booking meetings would be better handled by a junior staff member.
So look at what you're currently doing and ask yourself,
For me, that’s coming up with new content or ideas. For you, it could be innovating a new product, whatever.
Completing this exercise allows you to analyze what you spend your time on throughout the day and shift any low-priority tasks to team members. It’ll free up your time to focus on the tasks that make you tons of cash.
Now delegation really comes back to determining your EHR. If someone else can do a task 80 percent as well as you, delegate it.
For example, are you wasting time figuring out how to set up a sales funnel in your customer relationship management (CRM) system? The amount of time that you spend trying to learn the program could be better spent nurturing client relations.
Instead, hand the task over to one of your people or outsource it to a freelancer. The time you’d save negates the cost incurred. So delegation is one of the essential time management strategies.
As a manager, you’re juggling many roles. You’re a liaison, task manager, implementer, executer, leader, and much more. Each day you have to know:
And you have to make split-second decisions:
It’s impossible to retain every detail in your brain. And paper to-do lists are archaic; they just pile up and eventually get thrown away.
You could manually set calendar reminders to follow-up on each project, but it’s an unproductive use of your time and project management software does that for you automatically.
But most importantly, it’s all neatly packaged for you so it’s really a smart way to manage your time. We recommend Asana, but you could also use something like Trello, ClickUp, or Monday. com. As a free tool, Trello would be our preferred project management software.
So investing in productivity software makes for effective time management.
Goal-setting is essential to getting results because it gives your people a clear understanding of which projects are revenue-generating and should be prioritized.
So goals are the aspirational statements that indicate what your business is trying to achieve.
Ideally, you want to set short-term and long-term goals, and these should be clear and compelling.
Remember, your team consists of people with different skills, interests, and capabilities, so you want to align them with a common set of goals to focus their efforts. For example, you could have a goal of improving sales by 10 percent each quarter, but what do you need to do to make this happen?
This is a high-value goal. But the thing about business is there are always urgent tasks cropping up and your people need to know when to shift focus. Having clear priorities helps them identify what work can wait and what needs to be attended to immediately. It also ensures they complete projects in time, with as little stress as possible.
So goal-setting helps with effective time management and is crucial for taking your business to the next level.
As a project manager, you’ve likely got a team of up to ten—if not more—reporting to you. Having to touch base with each person separately is time-consuming and unproductive. You could spend all day following up on tasks and planning and you’d never get any work done.
You want to spend your time wisely. And a great way to organize your work is by using standard operating procedures (SOP), also known as business systems. SOPs are a series of checklists that provide clear instructions on how to do something in your business.
By documenting clear procedures and processes you’re able to deliver a particular service in a consistent way.
To give you an example of how an SOP can improve productivity, let’s use responding to tasks as our checklist. It would look something like this:
Implementing SOPs makes you feel more in control. You’re confident that your people know exactly what’s required of them, and they have a system in place for reporting. You don’t have to chase anyone for updates, because it’s all there for you to track. You’ll see pretty quickly that it’s an effective way of managing your time.
I recently discovered the joy of videos and how they’re a great time management strategy.
Writing out a list of instructions can be tedious, but with Loom, you can film a short instructional video that updates your team on exactly what is required. This is particularly helpful when making changes to creative content.
For example, let’s use a blog article. Your web developer uploads it and sends the link for you to review. But you notice changes you’d like to make. You could take screenshots and highlight these changes in a Google Doc, or you could film a quick video where you explain what you’d like to be changed.
Those involved in the project can refer back to it when necessary. So are a great way to improve productivity and make sure work gets done.
Loom videos and how they’re a great time management strategy.
Writing out a list of instructions can be tedious, but with Loom, you can film a short instructional video that updates your team on exactly what is required. This is particularly helpful when making changes to creative content.
For example, let’s use a blog article. Your web developer uploads it and sends the link for you to review. But you notice changes you’d like to make. You could take screenshots and highlight these changes in a Google Doc, or you could film a quick video where you explain what you’d like to be changed. Those involved in the project can refer back to it when necessary.
So Loom videos are a great way to improve productivity and make sure work gets done.
Distractions come in many forms and they happen throughout the day—meetings, responding to emails, or questions from colleagues—but your mobile phone is probably number one.
A quick glance at social media networks, like LinkedIn, can easily turn into twenty minutes of browsing, reading, and commenting. You might even click on a news site—and there goes another ten or so minutes.
Unless it’s critical to your business, place your phone out of sight. That doesn’t mean you can’t keep it within hearing distance, but if you can’t see it you’ll be less tempted to check it.
You see, distractions interrupt your workflow and break your productivity. You want to manage your time so you can remain focused for at least 30 minutes. Here’s how:
While your day is made up of handling an assortment of tasks and urgent matters that require your attention, trying to juggle these all at once can leave you feeling frustrated and ineffective.
In 2010, P Bergman published a paper in the Harvard Business Review titled “How (and why) to stop multitasking.” It revealed shocking statistics, that multitasking leads to as much as a 40 percent decrease in productivity.
So how can you get through your work and still be efficient? Divide your day up.
Business owners can have unrealistic expectations when it comes to goals. Most don’t know the logistics involved in delivering a project, which means the system quickly becomes overloaded with tasks and impossible deadlines.
As the project manager, you have to know when is the best time to say, “No, we’re at capacity,” because overworked teams tend to be stressed, unhappy, plagued with health issues, and unproductive.
Regular meetings with upper management are necessary to identify what the high-value jobs are—what will bring in the most money and what can be paused.
But owners want reasons, and a good leader knows how to justify their decisions. Here’s how:
Numbers are compelling, so know yours. Because learning when to speak up and argue against adding more work to the system has to be one of your top time management strategies.
Plan ahead, Instead of starting each day planning what you want to achieve, work out what tasks you need to focus on the day before. Make sure this becomes a habit because it'll increase your productivity.
Here’s how.
Planning ahead is an effective time management strategy that will help you to stay focused and keep on top of your work.
Your brain is a muscle, and like any muscle when it’s overworked, it becomes fatigued and no longer functions optimally.
Sometimes, this is referred to as burnout. One of the symptoms of burnout is a foggy brain. It’s hard to concentrate and you struggle to focus on a particular task for any length of time. You might also be irritable, anxious, and overly critical of the work of others.
This is a productivity killer. But it’s also not good for your company culture. Stressed out teams underperform. They’re not happy, and they’ll eventually look to leave.
So as the manager, it’s your job to ensure that everyone gets downtime. For example, you could schedule one day every other week where your people finish work early or you could plan to do something fun once a month.
It’s time to recoup because healthy companies have healthy teams.
So those are 11 time management strategies you can use to organize your workday more effectively. Many of us think we can do it all on our own, but business is a team sport. And even the best teams are constantly looking for ways to optimize their performance.
Because productivity gets results, and you don't need to implement a host of changes in one go, make small changes. Focus on one thing at a time and track if and how it improves your productivity:
These strategies are designed to help enhance your work life, so make sure you practice time management daily.
You'll get new articles delivered straight to your inbox, plus special subscriber-only content such as podcasts, videos and live training events.
Get free weekly emails that make you smarter at marketing and help you grow your business