In many areas of life, your efforts and your results are linear. You try a little harder, you work a bit more, and you get proportional gains.

This is much less true in business. You can somewhat brute-force your way to a mediocre level of success, but soon enough, you’ll encounter a plateau that you just can’t break through, no matter how hard you work.

Running a business is much more akin to standing in front of an impenetrable vault that requires a four-number combination to unlock. Inside is everything you ever dreamed of. 

When you have one number dialed in, you get nothing.

When you have two numbers dialed in, you get nothing.

When you have three numbers dialed, despite being close, the vault remains locked, and you still get nothing.

However, when you dial in that fourth number, everything changes.

In Think and Grow Rich, Napoleon Hill described this phenomenon:

“When riches begin to come they come so quickly, in such great abundance, that one wonders where they have been hiding during all those lean years.”

The stuff inside the vault that you desperately want (lots of revenue, plenty of profit, happy customers, awesome team) is often being blocked by that final frustrating digit that’s missing.

For many businesses, that missing digit is marketing.

The coolest part of what my team and I do is helping clients crack that final digit and then hearing that satisfying click as the vault unlocks for them. I’ve seen it happen many times, and it never gets old.

If you can relate to feeling like you have most of your digits dialed in but want my team to whisper that final digit in your ear, book a marketing audit HERE.