Let's talk about time.

Many business owners treat it like a four-letter word.

I don't blame them.

When you think about it, time is actually a great stand-in for swear words.

Social media campaign flops? Time it.

Spend hours on sales calls that never convert? Forget this time.

Waste a bunch of money on failed ads? This time is crazy.

If there's one thing I wish I had more of in my business, it's time.

Time is the most precious resource for your business.

And it feels like your time is constantly slipping away, you might be falling for bright shiny object syndrome.

The problem many businesses face in their marketing is jumping on the latest marketing trends without considering how it will impact their business.

They're searching for that silver bullet that shoots them to success.

Unfortunately, there's no silver bullet.

When you spend your time doing random acts of marketing, you may as well be flushing your time down the toilet.

The difference between being a struggling business owner and a successful one is how you leverage your time.

One of the best things I've ever done is learn how to leverage my time to maximize the return on time investment for my business.

The only way to multiply your business results without multiplying the time and resources you put in is with leverage.

Leverage is anything that multiplies the force of your inputs. If you can put one unit of time, money, or energy in and get more than one unit back out. That's leverage at work.

Leverage is a force multiplier.

Three force multipliers will help you create a devastatingly effective marketing system - one that gets you bigger results with fewer inputs.

1. Your Tools
2. Your Assets
3. Your Processes

By getting clear on these force multipliers, you'll better leverage your resources and your time for maximum impact.