The Definition Of Marketing

Marketing can be incredibly confusing. Most people don't really know what it is, they just know it can be the answer to their business prayers. But simply implementing marketing into your business won't result in success. You need to first understand what marketing is, and then have a  of action. So let's start with what marketing is. And this is the simplest, most jargon-free, definition of marketing you’re ever likely to come across And if you planned the whole thing, that’s . of action. So let's start with what marketing is. And this is the simplest, most jargon-free, definition of marketing you’re ever likely to come across:

WHAT IS MARKETING?

If the circus is coming to town and you paint a sign saying ‘Circus Coming to the Showground Saturday’, that’s .If you put the sign on the back of an elephant and walk it into town, that’s Marketing is a series of activities and processes that a business or brand takes to promote their product or services to their ideal customer. These are the people most likely to buy what they're selling. Marketing encompasses research, strategy, advertising, social media engagement, and selling. The point is to educate, inform, and move a prospect closer to a sale. .If you put the sign on the back of an elephant and walk it into town, that’s promotion If the elephant walks through the mayor’s flower bed and the local newspaper writes a story about it, that’s .And if you get the mayor to laugh about it, that’s publicity And if you get the mayor to laugh about it, that’s public relations. If the town’s citizens go to the circus, you show them the many entertainment booths, explain how much fun they’ll have spending money at the booths, answer their questions and ultimately, they spend a lot at the circus, that’s sales. And if you planned the whole thing, that’s It's simple, really. If someone has never bought from you, how do they find out about your product or service? Unless you've got a robust referral system in place they're unlikely to have heard about your business. And they're most likely not going to buy from you. So, if you want people to take a closer look at your business, and spend their precious dollars, you need marketing. It's what you do to . Now you need a strategy to get them to like you and do business with you. We've got the perfect solution. You need . Click the link below for more information. If you enjoyed this article, you may also enjoy our article on . As a small business owner, it’s the smarter way to attract high-quality leads and you can  much of it. Then you need to market it. But not just any marketing will do. In my new 1-Page Marketing Plan Course I show you the exact techniques I've used to start, grow, and exit several multi-million dollar businesses, so you can too.

Other Marketing Definitions

Marketing is a series of activities and processes that a business or brand takes to promote their product or services to their ideal customer. These are the people most likely to buy what they're selling Marketing encompasses research, strategy, advertising, social media engagement, and selling. The point is to educate, inform, and move a prospect closer to a sale.

Why Your Business Needs Marketing?

It's simple, really. If someone has never bought from you, how do they find out about your product or service? Unless you've got a robust referral system in place they're unlikely to have heard about your business And they're most likely not going to buy from you.So, if you want people to take a closer look at your business, and spend their precious dollars, you need marketing. It's what you do to attract your ideal customer. Now you need a strategy to get them to like you and do business with you. We've got the perfect solution. You need direct response marketing. Click the link below for more information. If you enjoyed this article, you may also enjoy our article on How to Create a Lead Magnet that Converts in 6-Steps. As a small business owner, it’s the smarter way to attract high-quality leads and you can automate much of it.

LEARN HOW TO MARKET YOUR BUSINESS SUCCESSFULLY

Then you need to market it. But not just any marketing will do. In my new 1-Page Marketing Plan Course I show you the exact techniques I've used to start, grow, and exit several multi-million dollar businesses, so you can too. TELL ME MORE

Enter your email address below to get free updates

You'll get new articles delivered straight to your inbox, plus special subscriber-only content such as podcasts, videos and live training events.

Join our Inner Circle

Get free weekly emails that make you smarter at marketing and help you grow your business