Random acts of marketing are like playing a slot machine. Sometimes you get lucky, but we need to turn it into a reliable vending machine.

I wrote The 1-Page Marketing Plan to give business owners more structure around their marketing.

(And I did — for millions around the world!)

You see, most people think that one or two tactics are going to be that one thing that brings in revenue.

SEO...

Social media...

PPC and running ads...

They're playing slots, praying they find the right combination to win big.

They're going about it all wrong.

But it's not your fault.

Literally, every marketing expert will tell you that their ONE tactic is gonna be the game changer in your business.

They're really great at the one area of marketing, so they'll sell the hell out of what worked for them.

Unfortunately, there's no silver bullet when it comes to marketing.

You need a strategic game plan, with all the different channels of the business working together towards a single common goal.

This is why Phase 1 of how we work with clients is focused entirely on Strategy.

Without a concrete plan, you're:

• Throwing spaghetti at the wall.
• Wasting hours on what is ultimately a money drain.
• Not sure if anything is actually working because you're just "doing marketing"

As opposed to with a plan, where you actually know what to prioritize and you're confident in what you're doing.

What most people don't tell you is that strategy is actually quite simple—and it's the exact same for every niche and industry.

You have the book — so you have the blueprint.

But there's an even simpler way to think about it.

All you have to do is answer 5 questions:

• Who are you talking to?
• How does your product or service make their life better?
• How are you getting in front of them?
• How do you get them to trust you?
• How will you get them to buy?

That's it.

How would you answer these questions for your business?