Nine years ago, I hit publish on a book I wrote from my kitchen table with zero followers, no marketing team, and nothing but a strong opinion on how small business owners were getting marketing completely wrong.
That book? The 1-Page Marketing Plan.
Since then, it’s helped over 1 million entrepreneurs build marketing systems that work without burnout, gimmicks, or guesswork.
And while the world around us has changed radically—TikTok, AI, YouTube lead funnels—the core principle remains the same:
If you don't systemize your marketing, you're stuck in a guessing game.
Let’s rewind to 2016…
Fast forward to now:
But here’s the thing...
Despite all these changes, the businesses that win are still doing the same things they did in 2016.
As I said in Stop Guessing, Start Systemizing: If you keep “trying things” without building a system, you’re not marketing—you’re gambling.
Let’s break it down: most marketing fails for 3 reasons.
You might be doing a little email here, a bit of social there, maybe some ads... but without a system, you're in chaos.
This chaos isn’t just inefficient—it’s expensive.
If you don’t have a way to convert cold leads into warm buyers predictably, you’ll forever rely on adrenaline and last-minute campaigns.
It’s time to stop patching your marketing together with duct tape.
In Stop Guessing, Start Systemizing, I explain how most businesses are in a constant loop of:
“What should we post next?”
“Should we try ads?”
“Why isn’t this working?”
And that loop costs you time, energy, and opportunity.
Instead, build a predictable system that captures attention, converts interest, and nurtures buyers without relying on your daily hustle.
Here's how:
When your marketing works like a machine, you can focus on growth, not guesswork.
In How to Build a Marketing Infrastructure That Actually Scales, I break it down to three pillars:
And no, it doesn’t require a 10-person team or a $100K budget.
It requires:
Think like a systems engineer, not a social media influencer.
If you feel like your marketing is a jigsaw puzzle you can’t solve, you’re not alone.
Most businesses start with random pieces:
But without a central system to hold it all together, it doesn’t work.
You need a structure. That’s what a Lean Marketing Audit delivers.
No cookie-cutter plans. No sales pressure. Just clarity.
You don’t need more tactics. You need a plan.
If you don’t know where your next customer is coming from, you’re gambling. Not growing.
So, here’s your call to action:
Because in 2025, the businesses that win won’t be hustling harder.
They’ll be the ones who built smarter systems—and let them run.
1. Can a systemized approach work for small teams?
Yes. In fact, it’s the best fit for small teams—because it reduces chaos and multiplies effort.
2. How long before I see results?
Clients typically see fast wins in 30–60 days and longer compounding results as systems mature.
3. Is this only for online businesses?
Not at all. These systems work for service providers, coaches, consultants, brick-and-mortar, and even product-based businesses.
4. Will this work if I don’t run paid ads?
Absolutely. You can start with organic and email, and scale into paid when you’re ready.
5. Do I need new tools to implement this?
Sometimes yes—but often, you can use what you already have, smarter. That’s part of what we help clarify in your audit.
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