I’m the perfect target for an unscrupulous mechanic. When I pick my car up from a routine service, and he starts explaining all the work they did, I know I’m about to get ripped off.

“We replaced your flux capacitor, realigned your brake shaft, and topped up the elbow grease.”

I nod my head, pretending I know what he’s talking about. But we both know that I have no clue, and he takes full advantage. “That’ll be $967 all up. Will that be cash or card?”

Let’s be real. The list of stuff I’m bad at is much longer than the list of things I’m good at.

Despite this, I’ve managed to start, grow, and exit multiple businesses, build substantial wealth in the process, and live an incredible life…all mostly thanks to one skill on the short list.

That skill is copywriting.

Learning how to use words well has changed my life, and it will change yours, too.

I often say that marketing is the master skill of business…but copywriting is the master skill of marketing.

Words are the building blocks of marketing and influence.

When you want to program a computer to do what you want, you use computer code.

When you want to influence a human being to do what you want, you use words.

Whether you’re influencing a prospect to buy from you, a customer to trust you, or a talented person to join your team, the right words at the right time are your most potent tool.

That’s why, in my new book, Lean Marketing, I dedicate the longest chapter in the book (Chp. 5) to copywriting. I compressed 20 years of my hard-won knowledge and experience into that one chapter because I know how impactful it will be in your business and life.

I introduce that chapter as follows (page 99):

“A not-so-smart person who can communicate well will always beat a super-smart person who can’t. That’s great news because upgrading your communication skills is much easier than your intelligence.”

That’s not hyperbole; it’s the story of my life. 

Ready to upgrade your copywriting skills? Glad to hear it. What level would you like to play at?

📖 Level 1 ▶️ Order my new book HERE (do this regardless; books are the most incredible bargain in the world)

🎯 Level 2 ▶️ Check out our self-paced courses HERE (including messaging, email marketing, and hiring)

🚀 Level 3 ▶️ Apply to Join Accelerator HERE (we run copywriting clinics twice a week)