You’ve probably heard it countless times: *“Work on your weaknesses.”*

But here’s the thing—I disagree. And I’ll tell you why this common advice might just be holding you back.

If you spend all your time trying to fix weaknesses, what happens to your strengths? Those unique skills, the very things that make you stand out, can end up neglected. And if your strengths stagnate, so does your growth.

Let me give you an example.

Why I’ll Never Be a Swimmer (And That’s Okay)

I’m not a strong swimmer. No matter how many hours I train, I’m just not built for it. My strengths lie elsewhere—in marketing strategy, crafting campaigns, and guiding entrepreneurs to success. You won’t catch me in the pool anytime soon, but you will find me helping clients thrive.

Imagine if I spent all my time trying to become a better swimmer, forcing myself to spend hours at the pool. Sure, I might improve a bit, but at what cost? My time and energy are better spent on the things that come naturally and yield real results.

And this is what I encourage you to consider. Instead of getting bogged down by weaknesses, focus on making your strengths exceptional. Here’s my advice on how to do just that.

1. Outsource What You’re Good At—If Someone Can Do It for Less, Let Them

We often think that if we’re good at something, we should keep doing it ourselves. But consider this: if there’s someone who can do that same task at a fraction of the cost (and free up your time), why not hire them? For example, if administrative tasks or graphic design are taking up hours of your week, think about hiring someone to take those on.

You don’t have to outsource everything. Start with one or two areas that you can comfortably hand over to others. This way, you can stay focused on where you bring the most value—areas of expertise and creativity that drive your business forward.

2. Invest in Marketing Resources That Amplify Your Strengths

Every business needs foundational marketing in place, but many entrepreneurs spread themselves too thin trying to do everything. When it comes to marketing, there’s a better way to leverage your strengths: budget for specialized support. Whether that means setting aside funds for a marketing coordinator, copywriter, or digital strategist, building a team around your strengths is invaluable.

A good rule of thumb is to budget around $5,000 per month for specialized support in marketing (to start). While it may seem like a big commitment, investing here can yield a far better return on your time and effort than tackling it all yourself. Bringing in skilled people to manage specific areas allows you to focus on your strongest contributions to the business.

3. Staff Your Weaknesses—Before Burnout Becomes a Barrier

Hustling is great, but without support, you’ll hit a growth ceiling—or worse, burnout. Rather than constantly working on your weaknesses, staff them. This means hiring people who are skilled in the areas where you aren’t, whether it’s technical tasks, operations, or customer service.

For instance, team building is non-negotiable for my clients. Before joining my program, we make sure clients are either ready to hire a marketing specialist or have already brought one on board. The impact this has on long-term growth is immeasurable. One client recently shared their story of how changing their marketing coordinator gave their business the boost it needed:

*"Since June, it’s been skyrocketing! We changed our marketing coordinator and found the right fit for us. Things were stagnating, but with her help…it just took off."*

When you staff your weaknesses, you can channel your energy into what you do best, ultimately fueling sustainable growth.

Strengthen Your Strengths

Focusing on your strengths isn’t about ignoring your weaknesses—it’s about recognizing where your time and energy yield the highest return. By outsourcing, investing in support, and staffing your weaknesses, you can keep your focus on what you’re truly best at. It’s not about avoiding challenges; it’s about investing your resources wisely for the best possible growth.

Remember, growth is about working smarter, not harder. Embrace your strengths, delegate your weaknesses, and watch your business thrive.