Most entrepreneurs get stuck in Superman Syndrome.

It’s that do-it-all mentality that pushes your business to new heights…only to leave you burnt out in the end.

The second your business hits a bump, you’re Superman and you swoop in to save the day…again and again.

While being Superman feels great when you’re just starting your business, it will ensure that you’ll never grow.

The problem is it leaves you wide open to Entrepreneurial Kryptonite:

• Constant interruptions and distractions
• Everything is a priority (because you’re not clear on your actual priorities)
• No one’s there to tell you “No” (even when you really need to hear it)

And while trying to do it all sounds heroic, it’s not a sustainable path to business growth, especially marketing. 

It’s a fast track to burnout, bad decisions, and entrepreneurial fatigue.

Business is a team sport. So it’s time to stop playing in single-player mode.

It was when I empowered my team to take full ownership—giving them the ability to make strategic decisions.

That shift (letting go) was one of the hardest things I’ve done. It also paved the way for rapid growth and getting my sanity back.

Like everything, it starts small—meetings I didn’t need to be part of. Then spending decisions to a certain level. Then more strategic decisions. Now it’s come to a point where I'm able to keep the engine running without being involved in many discussions.

This allows me to focus on big-picture, strategic (and fun) projects.

Being a bottleneckBeing bottleneck puts a firm limit on how much you can accomplish—even if you strap on your cape every single day and play Superman.

My best advice?

Don't just hire, invest.‍

Invest in a team of people who care about the success of your business as much as you do. People who are ready to roll up their sleeves and execute.

When you build that high-performance culture, you’re free to focus on what truly matters: working on the business, not in the business.

In other words:

Instead of trying to be Superman, putting out every fire yourself…

Be Tony Stark. 

Lead your own Avengers—a dream team of experts, each with their own unique strengths, working together to win the day.

Assemble your Avengers, and trust them to handle the rest.