Lean Target Market

Get unstuck on who you’re selling to, so you can finally stop people from scrolling past your content.

Screenshot of 1-Page Marketing Plan mobile application interface.

Get a proven system for defining your niche

Figuring out who your people are is critical for building the rest of your marketing strategy. We want to serve our audience and give them what they want, so you're no longer broadcasting to crickets. With this step-by-step SOP, you'll walk away with a crystal clear target market and how to reach them.

Perfect For:
A Business Owner

Who wants to finally get clear on who they’re selling to, and push play on the rest of their marketing.

A Marketer

Who wants to master the fundamentals so they can apply the same process to any business they work on.

You’ll Walk Away With…
A clear, practical target audience avatar
A niche you actually feel good about committing to
The clarity you need to truly deliver offers people desperately want
The Lean Ethos

Our SOPs Are Short and Simple — A Feature, Not A Bug

Most gurus think shoving 100+ hours of content and theory down your throat makes for quality.

We disagree. You’re busy AF! You deserve real results without spending hours trying to implement.

“I’m feeling really optimistic."

“We’ve sorted out our target market, worked on our USP and worked on our messaging. We’re already starting to see some leads in our business, which is great.”

James Cash
Superfast IT
On Top Of That, You’re Also Getting…
A certification badge to prove your expertise
A proven process you can leverage repeatedly
A network of owners and marketers who’ve got your back

Get Lean Target Market Today

You can get this SOP a la carte, or get all of our strategies (as well as extra support) inside The Lean Marketing Accelerator.

“I’ve been burned by so many consultants in the past."

“Allan and his team are the ONLY vendor where when I’m writing the check, I smile. I feel stupid I didn’t sign up with you all earlier. I feel like I’ve gotten my life back.”

Joseph Ialacci
Yacht Hampton
Frequently asked questions
My business is eCommerce/SaaS/service-based/real estate/etc. Will this work for me?
Do these strategies work in countries other than the US or Australia?
I’m not a business owner — I’m a marketer who works for clients or in-house. Is this for me?
Do you use any of these strategies in your own business?