Discover how to communicate the value of what you offer so you can stop fighting on price alone, using our proven framework.
To differentiate yourself from the competition, and avoid the annoying, "it's too expensive!" objection, you need to make sure your messaging lands. With this step-by-step SOP, you'll walk away with the exact process we use with our clients to uncover positioning and marketing messages that convert to cash.
Who wants to stand out from the competition with marketing that showcases just how incredible their product or service is.
Who wants to deliver better results for their clients or employer, by mastering one of the core tenets of effective marketing.
Our SOPs Are Short and Simple — A Feature, Not A Bug
Most gurus think shoving 100+ hours of content and theory down your throat makes for quality.
We disagree. You’re busy AF! You deserve real results without spending hours trying to implement.
“Using updated messaging and USP, we were able to upsell and close a repeat client contract this week for $4 million more! Plus I’ve got a full pipeline of repeat clients interested in additional services.”
You can get this SOP a la carte, or get all of our strategies (as well as extra support) inside The Lean Marketing Accelerator.
“Allan and his team are the ONLY vendor where when I’m writing the check, I smile. I feel stupid I didn’t sign up with you all earlier. I feel like I’ve gotten my life back.”