Lean Messaging

Discover how to communicate the value of what you offer so you can stop fighting on price alone, using our proven framework.

Screenshot of 1-Page Marketing Plan mobile application interface.

Get a proven system for high-converting messaging

To differentiate yourself from the competition, and avoid the annoying, "it's too expensive!" objection, you need to make sure your messaging lands. With this step-by-step SOP, you'll walk away with the exact process we use with our clients to uncover positioning and marketing messages that convert to cash.

Perfect For:
A Business Owner

Who wants to stand out from the competition with marketing that showcases just how incredible their product or service is.

A Marketer

Who wants to deliver better results for their clients or employer, by mastering one of the core tenets of effective marketing.

You’ll Walk Away With…
Messaging that resonates and gets your audience saying “yes, I want this!”
An offer(s) people would be stupid to refuse — complete with pricing that feels right
A fully mapped out customer journey, so you know where to allocate resources and plug gaps
The Lean Ethos

Our SOPs Are Short and Simple — A Feature, Not A Bug

Most gurus think shoving 100+ hours of content and theory down your throat makes for quality.

We disagree. You’re busy AF! You deserve real results without spending hours trying to implement.

“I’ve got a full pipeline of repeat clients interested in additional services."

“Using updated messaging and USP, we were able to upsell and close a repeat client contract this week for $4 million more! Plus I’ve got a full pipeline of repeat clients interested in additional services.”

Simon Forbes
Shaw & Partners
On Top Of That, You’re Also Getting…
A certification badge to prove your expertise
A proven process you can leverage repeatedly
A network of owners and marketers who’ve got your back

Get Lean Messaging Today

You can get this SOP a la carte, or get all of our strategies (as well as extra support) inside The Lean Marketing Accelerator.

“I’ve been burned by so many consultants in the past."

“Allan and his team are the ONLY vendor where when I’m writing the check, I smile. I feel stupid I didn’t sign up with you all earlier. I feel like I’ve gotten my life back.”

Joseph Ialacci
Yacht Hampton
Frequently asked questions
My business is eCommerce/SaaS/service-based/real estate/etc. Will this work for me?
Do these strategies work in countries other than the US or Australia?
I’m not a business owner — I’m a marketer who works for clients or in-house. Is this for me?
Do you use any of these strategies in your own business?