DropShade, a $6M custom outdoor shades business, was already a market leader in Texas. But their marketing was stuck in the past, relying on expensive home-improvement magazines that felt like a guessing game. They had a full list of past clients and leads, but no simple system to follow up with them. They'd tried online ads before and wasted thousands, so their trust in digital marketing was gone. They knew they were sitting on a goldmine of dormant leads but felt overwhelmed and lacked the clarity to know what to do next.
Instead of throwing more money at the wall, we empowered them to pull a high-value lever with a simple, results-oriented strategy. Our team first helped them build a Minimum Viable Marketing System (MVMS), which for the first time gave them the infrastructure to launch a successful campaign. This "Payback Protocol" reactivation campaign used a short, three-email sequence that centered on a single, compelling offer: a 3-week turnaround on custom shades instead of the standard 6. This simple, one-time offer was designed to spark immediate action from their full contact list and prove the value of a high-impact, low-cost marketing strategy.
“We were able to pick up quick, easy sales from one email campaign, just by offering a quicker turnaround time. That immediate revenue nearly covered the cost of the Accelerator; it was a no-brainer.”