accelerator AHA! Moments

The One Simple Email Campaign That Delivered 6 New Deals and 100% ROI

Provides custom motorized retractable shades for both indoor and outdoor spaces

Challenges

DropShade, a $6M custom outdoor shades business, was already a market leader in Texas. But their marketing was stuck in the past, relying on expensive home-improvement magazines that felt like a guessing game. They had a full list of past clients and leads, but no simple system to follow up with them. They'd tried online ads before and wasted thousands, so their trust in digital marketing was gone. They knew they were sitting on a goldmine of dormant leads but felt overwhelmed and lacked the clarity to know what to do next.

Solutions

Instead of throwing more money at the wall, we empowered them to pull a high-value lever with a simple, results-oriented strategy. Our team first helped them build a Minimum Viable Marketing System (MVMS), which for the first time gave them the infrastructure to launch a successful campaign. This "Payback Protocol" reactivation campaign used a short, three-email sequence that centered on a single, compelling offer: a 3-week turnaround on custom shades instead of the standard 6. This simple, one-time offer was designed to spark immediate action from their full contact list and prove the value of a high-impact, low-cost marketing strategy.

Results

  • A High-Value Hook
    • The campaign delivered a fantastic 49% open rate, with a simple offer that activated immediate interest and generated new leads for the sales team.
  • Payback in a Single Campaign
    • The campaign generated 6 closed deals in the first week, with several more still in the pipeline. This single campaign nearly covered the entire cost of the Accelerator.
  • An Infrastructure for Growth
    • The campaign not only generated new business from past clients but also brought in new customers and laid the groundwork for future campaigns. It also highlighted the critical importance of a metrics dashboard and additional capabilities like SMS integration to maximize future results.

At a glance

Challenges

  • Inconsistent leads
  • Wasted ad spend
  • No lead nurturing

Results

  • 6 closed deals
  • 100% ROI
  • Reactivated leads

Brady Andrus

General Manager, DropShade

“We were able to pick up quick, easy sales from one email campaign, just by offering a quicker turnaround time. That immediate revenue nearly covered the cost of the Accelerator; it was a no-brainer.”