Ellen and Austin, owners of Rose Roll Off, bootstrapped their dumpster rental business to a multiple six-figure success but needed a clear strategy to acquire larger commercial jobs and scale to their next revenue goal. They were executing random acts of marketing, getting inconsistent leads, and eager to grow market share in the commercial market. They dreamed of hitting $1 million in revenue and having the systems in place to travel the world, but needed expert guidance to refine their approach and achieve these ambitious goals.
The Lean Marketing Accelerator provided Rose Roll Off with the structure and support they needed to begin scaling amidst emerging competitors. With a personalized marketing plan and prioritized action items, Ellen leveraged our SOPs, video tutorials, and expert-led clinics to confidently target and win key commercial clients, setting the stage for future growth.
Hit $1,000 Daily Revenue Goal
Implementing a simple "Get a Quote" form enabled Rose Roll Off to consistently hit their target of $1,000 in daily revenue. This small change led to a big result.
Improved Message Clarity
By utilizing the 9-step messaging framework, Ellen crafted compelling marketing copy that resonated with their target audience, leading to a new job at an apartment complex within 24 hours of posting.
Strategic Sales Advantage
Expert sales coaching helped Ellen reframe her messaging around 20-yard vs. 40-yard dumpsters, turning a potential obstacle into a compelling sales advantage.
“In the past several days we have gone from allowing our customers to book online to filling out a form to get a quote and it's made a huge difference! We are now reaching our daily goal of $1000."