Mount Rushmore Tours, led by Clint Jones, was facing a classic challenge: how to generate qualified leads without resorting to salesy tactics that just don't land or spending money on ads. Like many small business owners, Clint wasn’t sure what made a "good" lead gen offer—and he definitely didn’t want to waste time on something that wouldn’t convert.
At an Advanced Business Strategy clinic with Lean Marketing CEO Anna Kloth, Clint received one game-changing piece of advice: don’t sell your services—serve your audience. Anna recommended a simple, traveler-focused lead magnet—like “Top 5 Restaurants in Rapid City”—that would genuinely help visitors while quietly building trust.
Clint leaned into the guidance, even though it was different from anything he'd tried. He built the lead magnet in a hotel room mid-road trip, using local favorites and AI to round it out. The result? A wildly successful, no-friction opt-in strategy.
142 New Leads in 5 Weeks
One simple guide, created in a few hours, has pulled in an average of 3.5 qualified leads per day—no paid ads required.
High-Quality Prospects, Not Just Clicks
Clint confirmed nearly all 140+ leads were brand new contacts—people who hadn’t yet booked but showed strong interest.
Better Systems, Smarter Targeting
By syncing his lead magnet with his CRM and booking system, Clint ensures only non-customers receive follow-ups, giving him better targeting and cleaner data.
“Lean Marketing provided the actionable move I needed, not just theory. Direct feedback during one clinic alone led to a lead magnet that generated 142 new leads—a simple, strategic win I wouldn't have achieved on my own.”