accelerator AHA! Moments

142 Leads. One Lead Magnet. Zero Ad Spend.

Providing visitors with memorable, educational, and entertaining tours of one of America’s most iconic landmarks.

Challenges

Mount Rushmore Tours, led by Clint Jones, was facing a classic challenge: how to generate qualified leads without resorting to salesy tactics that just don't land or spending money on ads. Like many small business owners, Clint wasn’t sure what made a "good" lead gen offer—and he definitely didn’t want to waste time on something that wouldn’t convert.

Solutions

At an Advanced Business Strategy clinic with Lean Marketing CEO Anna Kloth, Clint received one game-changing piece of advice: don’t sell your services—serve your audience. Anna recommended a simple, traveler-focused lead magnet—like “Top 5 Restaurants in Rapid City”—that would genuinely help visitors while quietly building trust.

Clint leaned into the guidance, even though it was different from anything he'd tried. He built the lead magnet in a hotel room mid-road trip, using local favorites and AI to round it out. The result? A wildly successful, no-friction opt-in strategy.

Results

142 New Leads in 5 Weeks

One simple guide, created in a few hours, has pulled in an average of 3.5 qualified leads per day—no paid ads required.

High-Quality Prospects, Not Just Clicks

Clint confirmed nearly all 140+ leads were brand new contacts—people who hadn’t yet booked but showed strong interest.

Better Systems, Smarter Targeting

By syncing his lead magnet with his CRM and booking system, Clint ensures only non-customers receive follow-ups, giving him better targeting and cleaner data.

At a glance

Challenges

  • Lack of effective lead magnet
  • Low opt-in incentive
  • No segmentation

Results

  • 142 qualified leads
  • Clear value-first offer
  • Smarter, segmented follow-up

Clint Jones

Owner, Mount Rushmore Tours

“Lean Marketing provided the actionable move I needed, not just theory. Direct feedback during one clinic alone led to a lead magnet that generated 142 new leads—a simple, strategic win I wouldn't have achieved on my own.”