For years, Pazona, MD, had a rock-solid reputation with over 1,000 five-star reviews. However, a significant pivot to a direct-pay model meant they had to generate all of their own leads from scratch. Their old-school marketing was falling flat; they were spending time and money, but the leads coming in were often low-quality and mismatched. The frustration was real; they needed a simple, repeatable way to attract the right people and stop wasting resources.
We knew we had to pull a lever that would not only generate leads but also, and more importantly, qualify them right from the start. That's where the "Vasectomy Readiness Quiz" came in. Instead of a generic "contact us" form or a passive blog post, we created a high-value tool that gave prospects clarity on their own terms. The quiz was simple—a series of questions designed to help the potential patient determine if a vasectomy was right for them, while also proactively addressing their biggest objections: cost, recovery, and long-term impact. It flipped the script, empowering the prospective patient with information and giving Pazona, MD a clear signal of intent.
"For five years, I spent a lot of money on various marketing efforts, and we never had an infrastructure. We never had anything that was truly tangible. I think we did a lot of what people would consider marketing by hope.
Now, we have a framework and a thoughtful plan that is backed by metrics, and I couldn't be happier with all of that. Having Jessica onboard, whom you helped us hire has been incredible; she's an absolute rock star, and your team has been a great resource for her.”