Ready Rig is a world-class camera equipment company with a resume of Hollywood hits like The Mandalorian and Stranger Things. They knew their email campaigns were their greatest revenue driver, but they had a serious problem: their email list for their flagship product wasn't growing.
They had very few opt-ins on their website, with no high-value offer to attract new subscribers. They had a goldmine of data and an incredible brand, but they were leaving leads on the table.
The "AHA moment" came in May 2025, shortly after Ready Rig brought on a marketing coordinator to help execute their growth plan. The team realized their homepage wasn't working hard enough. Instead of being a passive billboard, it needed to be an active lead-generation tool.
The solution was simple, clear, and high-impact: we suggested they A/B test two different lead magnets delivered via a pop-up on their homepage. We helped them follow a straightforward SOP to test a "$100 Off" offer against a "10% Off" offer for a month and let the data prove which offer their customers valued most.
Opt-In Rates Surged 341%
By implementing a high-value lead magnet, Ready Rig’s opt-in rate soared from a sub-1% average all the way to 4.41% in June, putting their list growth on a new trajectory.
A Clear-Cut Winner
The A/B test provided instant clarity on their most effective offer, allowing them to confidently double down on the lead magnet that their customers were most excited about.
Fueling the Top Revenue Driver
The now-growing email list is consistently feeding their most profitable marketing channel, ensuring their email campaigns can reach an ever-expanding audience of potential customers.
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“I guarantee there’s not a lot of companies that are doing the level of stuff Lean Marketing is doing. I am staying with you guys forever. I've recommended at least 10 entrepreneurs to the Accelerator.”