This Canadian e-commerce company, which offers designer fabrics and custom home decor, recognized opportunities to improve sales and better connect with its customer base. Like many online retailers, the business was losing revenue from customers who added items to their carts but didn't complete the purchase. This represented a significant leak in their sales funnel. The company also understood the value of nurturing existing relationships and sought effective ways to re-engage past customers who hadn't made a purchase in a while, missing out on potential repeat business.
Recognizing the potential for a quick win following a refined target market analysis and messaging updates, we guided the client to optimize a targeted abandoned cart email sequence. This was coupled with a strategic re-engagement campaign aimed at revitalizing relationships with past customers through optimized messaging. The welcome sequence is next to be redesigned based on client experience interview feedback, incorporating elements like GIFs, customer testimonials, and a clearer presentation of company values and product features.
Significant Ongoing Revenue Recovery
The newly implemented abandoned cart email sequence achieved an impressive 60.3% open rate and a 7.2% click-through rate, directly attributing to $2,000 in sales within the first 30 days.
Reactivation of Dormant Customers
A strategically crafted re-engagement email sent to inactive trade customers resulted in six immediate sales.
Enhanced Customer Engagement and Trust
Incorporating feedback from client experience interviews, shorter and more active copy, engaging visuals like GIFs, customer testimonials, and clearly communicated company values and a lifetime guarantee are setting the foundation for stronger connections and building trust.
