Naomi, the passionate force behind Blind Corner, a thriving organic vineyard, felt stuck. While her wholesale business hummed along, her ambition for e-commerce growth, particularly for her wine club, was hitting a wall. She knew marketing was crucial but felt overwhelmed and confused, struggling to consistently promote her exquisite natural wines beyond a monthly email.
Like many driven entrepreneurs, she was working in her business, not on it, and the thought of adding social media to her plate felt like another daunting task, especially given her desire to minimize screen time for her kids.
We dove deep into Blind Corner's unique ethos, identifying social media accounts that mirrored their values without demanding constant, "in-your-face" selling. This wasn't about "hustling" for likes; it was about strategically showcasing their story and attracting their ideal customer.
We also implemented a high-value pop-up on their website and integrated wine club promotions into their existing email and social channels. The goal wasn't just growth but smart, sustainable growth.
Social Media Becomes a Gateway
Social media transformed into a consistent traffic source, driving 270 new visitors to the Blind Corner website, marking a significant 29.2% increase in just six months. This strategic presence built vital brand awareness and a direct path for curious customers.
Organic Reach Explodes
Organic shopping traffic surged, with 126 new people discovering Blind Corner through search – a phenomenal 563% increase from the previous half-year. This powerful surge in organic visibility directly contributed to over $9,600 in sales from Google alone.
Automated Follow-Up Power
Initially aiming for 1,000 new members, the wine club rapidly expanded to over 260 members in three months. This swift growth provided crucial insights into scaling subscription services, allowing Blind Corner to proactively address operational challenges and intelligently refine their strategy, shifting their target to a more sustainable 500 members for the year, ensuring long-term success without burning out.
“Lean Marketing has been just the step we needed to take for getting more eyes on our products and getting our systems and funnels in place and working. Candice has been amazing to work with, the accountability and timelines, with her encouragement and guidance has been invaluable. We are looking forward to more gains and exciting plans during the second half of our year.”