You know that feeling… when you're working your tail off in your business but feel like you're getting nowhere with your marketing? That was Mari Van Meter's reality. A top real estate agent, her business relied mostly on word-of-mouth referrals, and she lacked a consistent system for generating new leads.
Her marketing tools were disjointed, her processes weren't scalable, and the idea of tracking it all gave her a ton of anxiety. She was tired of the unpredictable highs and lows and was ready to create a systematic, scalable approach to be "always in escrow" with a steady pipeline.
Our work together was about getting to the heart of the matter. We took Mari through our simple Force Multipliers, metrics and positioning. We helped her conduct honest, direct client experience interviews, then ran the transcripts through our 9-step messaging framework. It was all about stripping away the complexity and zeroing in on the words, feelings, and aspirations that make her clients tick.
With that newfound clarity, she rebuilt her website and created a stunning, 26-page exclusive homebuyer's guide. And because no one gets it perfect on the first try, she brought that guide to our copy and content workshops to get it really dialed in—making it authentic, personal, and genuinely helpful.
A Consistent Stream of Organic Leads
After closing a total of 7 deals in all of 2024, Mari saw a dramatic increase in organic new business within a month of implementing her new messaging, leading to six houses closing in one single month. Bringing her to 15 closes for 2025 as of September.
Authenticity Wins Big
Her new website and marketing materials now feel like a true extension of her personality, resonating deeply with her target clients and weeding out the ones who aren't a good fit.
From Overwhelmed to Empowered
Mari now feels confident and in control of her messaging, equipped to activate her audience with high-value lead magnets and a consistent newsletter strategy.
"The Lean Marketing Accelerator has made my organic messaging really effective, and I’ve had a lot of organic new business. As a matter of fact, I have five houses closing... All of these just came up within the last month. Definitely a result of better messaging.”