I was recently being interviewed on a podcast, and the interviewer asked me why I wrote my latest book, Lean Marketing.

I remember Seth Godin once answering the same question, and he said, “I only write a book when I have no choice.”

I feel the exact same way.

Writing a (good) book is such an unreasonably difficult, long, and painful process that no one with any sense would do so… unless they had no other choice.

Having seen what’s happening in the marketing space over the last few years has forced my hand.

Every marketing guru you listen to has the same message — do more.

Every marketing agency has the same message — spend more.

Every social media manager — post more often to more platforms.

It’s exhausting and overwhelming.

You scroll social media and the volume has been turned up louder and louder. The claims are bigger and bigger.

One prominent marketer recently promoted his membership program. The sign-up bonuses included 118 hours of recorded video content and a funnel how-to guide that was 653 pages long—that’s not including his main content and courses.

WTF? That sounds like a frickin’ nightmare, not an incentive.

Drinking from a firehouse is a bad way to get hydration.

What I want, and what most entrepreneurs want is the few things that will make the biggest difference.

When I look at what the most sophisticated marketers in the world are doing, what’s surprising is how long their not-to-do list is and how short their to-do list is.

Their marketing is lean.

We run a world-class multimillion-dollar coaching, consulting, and training business.

Do we do TikTok? Nope.

Instagram? No

Podcast? No (but coming soon)

YouTube? No

Funnel-blah-di-blahs. No

Yet we a drowning with inbound leads. We just hired two new salespeople this week to keep up with the lead flow.

That’s why I wrote my new book—to share the refreshing and important message that you can get bigger and better results by actually doing less marketing.

More importantly, I wanted to show you how to implement a lean marketing infrastructure in your business.

You can pre-order the new book HERE.

If you’d like immediate help getting lean marketing implemented in your business, book a marketing audit HERE.