Talk to Our Team

YMD Partners LLC

Your 1-Page Marketing Plan is Ready!

Below you’ll find your complete marketing plan built specifically for YOUR business using the same framework that's helped over 1 million entrepreneurs worldwide.

What to do next:

  1. Review your plan (scroll down)
  2. Save this link (For your records)
  3. Execute it (start with ONE section)

Now that you have your 1PMP, you've unlocked a FREE Marketing Clarity Call with my team to show you what to prioritize and how to execute your plan.

‍

Claim your Bonus CallDownload as PDF
Before
(Prospect)

1. My Target Market

Primary Target Market Summary

  • YMD Partners LLC targets politically independent, community-minded, servant leaders considering a run for public office.

Audience Type

  • B2B
  • Independent candidates, community leaders

Industries (if B2B)

  • Political campaigns and electorial politics

Needs – Primary Buying Considerations

  • Seeking clarity on political candidacy
  • Needing a strategic game plan

Demographics

  • Age Range: Not specified
  • Gender: Not specified
  • Geography: United States
  • Income Level: Not specified
  • Business Size: Single-person campaigns

Psychographics

  • Lifestyle: Politically involved and community-focused
  • They value: Servant leadership, moral compass, and integrity
  • Pain Points: Uncertainty around candidacy, lack of strategic planning
  • Buying Behavior: Typically download lead magnet, receive email, and register for service
  • Decision-Making Roles (Optional. Only include in output if B2B Audience):
  • Primary Decision Maker: The candidate themselves
  • Secondary Decision Influencers: Not specified
  • Support Roles: Not specified

2. My Message to My Target Audience

Refined Elevator Pitch

  • YMD Partners LLC empowers aspiring politicians with clarity and a game plan through the Before You Qualify Challenge, enabling them to confidently step up to serve their communities.

Understanding Their Pain Points

  • Decision anxiety about a potential political career
  • Lack of concrete plan for entering electoral politics
  • Uncertainty about navigating the complex political landscape

Transformation

  • Gaining clarity on political ambition
  • Formulation of a concrete campaign game plan
  • Confidence and readiness to serve as a servant-leader in politics

Unique Selling Proposition (USP)

  • 30+ years' experience in independent electoral politics
  • Personalized guidance to navigate political space
  • An exclusive focus on independent, community-centered servant leaders

Brand Values & One-Liners

  • 'Seeking leaders with a moral compass, not just political savvy'
  • 'Demystifying the path from community member to public servant'
  • 'Clarity. Plan. Leadership. Your journey begins here'

Tone

  • YMD Partners LLC brings a tone of empowerment, wisdom, and support. We aspire to instil confidence, commitment, and courage in our clients as they contemplate their political journey.

Hero Text Idea

  • Flag Text: 'Your Political Future Starts Here'
  • Main Headline: 'Take the Before You Qualify Challenge'
  • Sub Headline: 'Gain clarity and a game plan for your political journey. Step up with conviction and readiness to serve.'
  • CTA: 'Start Your Challenge Today'

3. The Media I Will Use to Reach my Target Market

Website

  • Optimize Your Message Delivered website's landing page for the Before You Qualify Challenge sign up.
  • Set up Google Analytics, track user behavior (visits, click-throughs, form completions).
  • Improve mobile responsiveness due to increased mobile browsing trends.

Social Media

  • Focus on LinkedIn for professional networking and outreach.
  • Post updates twice a week highlighting success stories, tips, FAQs about running for office.
  • Leverage Twitter for real-time engagement on current political events and promoting the Challenge.

Paid Advertising

  • Google Ads for search advertising with focus keywords like 'political campaign planning', 'independent candidate support'.
  • LinkedIn ads targeting individual professionals interested in politics.

Content Recommendations

  • Blog posts on topics like 'Reasons To Run For Office', 'Crafting Your Campaign Message'.
  • Infographics summarising political campaign planning process.

Podcasts

  • Appear on politics-focused podcasts like The Political Life, Inside Politics.

Directories

  • Register on professional directories like Chamber of Commerce, local Business Directories.

Publications

  • Submit guest articles to political publications like Politico, The Hill, and election-focused blogs.

Partnerships & Outreach

  • Partner with non-profit organizations focused on civic engagement for webinars, speaker sessions.

SEO and Content

  • Optimize website and blog content for target keywords related to political campaign planning.

Offline and Local Media

  • Sponsor local political events, civic community gatherings.
  • Give expert interviews or commentary to local news media.

Online Events

  • Host webinars about political candidacy, campaign planning.

Online Networking

  • Engage in political discussions on Quora, LinkedIn groups, Reddit's r/Politics.

Cold Outreach

  • Use LinkedIn InMails to directly connect with professionals involved in politics.
During
(Lead)

1. My Lead Capture System

Lead Magnet

  • Free eBook: 'How to Decide If You're Ready to Run for Public Office'
  • Interactive Quiz: 'Are You Ready to Run For Office?'
  • Webinar Replay: 'Navigating the Independent Electoral Landscape'

Tripwire Offer

  • Reduced price first consultation/session
  • Discount on 'Before You Qualify Challenge'

Welcome Sequence

  • Email 1: Welcome and eBook/Quiz/Webinar replay link
  • Email 2: Introduction to Before You Qualify Challenge
  • Email 3: Invitation to first discounted consultation/session
  • Email 4: Follow-up and Q&A

Segmentation

  • By interest level (download lead magnet, completed quiz, attended webinar)
  • By engagement (opened/clicked emails, attended consultation)

Chatbot and Automation

  • Chatbot on website for initial interaction and lead capture
  • Automation of lead magnet delivery and follow-up emails

2. My Lead Nurturing System

Marketing CRM

  • Current platform: Custom (Not listed)
  • Automation capabilities: Not specified
  • Recommended improvements or replacements: Consider ActiveCampaign for comprehensive automation features.

Sales CRM

  • Current platform: Not specified
  • Pipeline tracking or handoff process: Strongly recommend Pipedrive to track prospects and nurture leads.

Automated Follow-Ups

  • Welcome sequence emails after lead magnet download.
  • Regular follow-ups to potential customers who engaged with initial emails.
  • Frequency or triggers: Immediate follow-up after lead magnet download or consultation purchase, then weekly.

Newsletter

  • Frequency: Bi-weekly
  • Topics or content pillars: Political insight, campaign planning tips, client success stories.
  • Segmentation: By interest level and prior engagement (lead magnet, consultation).

Retargeting & Ads

  • Google Ads focusing on keywords around political career planning and independent candidacy.
  • LinkedIn ads for professional outreach focused on those with political interests.

Social Media and Content

  • Bi-weekly LinkedIn and Twitter updates.
  • Content type: Success stories, tips for potential political candidates.

Webinars and Events

  • Monthly webinars focusing on political candidacy clarity and campaign planning.

Other Nurture Channels

  • Website chatbot for instant interaction and lead capture.
  • Immediate lead magnet delivery and follow-up email series.

3. Sales Conversion Strategy

Sales Process

  • Organize lead follow-ups into stages (Download Lead Magnet > Receive Email > Registration > Purchase)
  • Implement a more persuasive email sequence to drive conversions
  • Develop a video sales letter as a potent sales tool

Sales Assets

  • Develop compelling scripts for emails and the video sales letter
  • Craft a persuasive proposal template with success stories and benefits
  • Draft SOPs detailing each key step from lead acquisition to sale

Testimonials and Case Studies

  • Prompt satisfied customers to share their experiences
  • Consolidate testimonials/case studies to a dedicated page on the website
  • Embed client reviews in promotional emails and on the registration page

Conversion Rate Insights

  • Set up CRM to track conversion rates at each stage of the sales process
  • Focus resources on stages with the lowest conversion rates

Urgency and Offers

  • Run limited-time promotional offers (discounts or bonus features)
  • Use scarcity to elevate urgency (Limited slots for the Before You Qualify Challenge)
  • Offer early-bird incentives to stimulate quick action

Guarantees and Risk Reversal

  • Establish a satisfaction or results-based guarantee to boost customer confidence
  • Communicate the guarantee at key points where conversion is desired

Shock and Awe

  • Send out personalized Thank You emails or messages to new registrants
  • Incentivize referrals from satisfied customers through a referral program
  • Send occasional resources or insights related to political candidacy.
  • Provide access to a private social media group for meaningful networking.

Objection Handling

  • Address common objections in the email sequence (time, money, lack of political background)
  • Develop a document of FAQs to address common objections.
  • Create videos addressing these objections, building trust and showing expertise.
After
(Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

  • Welcome email after signup, highlighting next steps and campaign journey.
  • Invitation to a one-on-one kick-off telephone consultation.

Communication Cadence

  • Biweekly email updates and progress reports.
  • Monthly client call to discuss strategies and challenges.

Client Education

  • Access to a digital hub with curated articles, FAQs, and videos.
  • Monthly webinars addressing common campaign issues.

Personalized Touches

  • Handwritten thank you note after signing up.
  • Celebratory email when the client secures their first public endorsement.

Visuals and Documentation

  • Detailed progress reports highlighting campaign growth.
  • Infographics illustrating campaign milestones.

Feedback and Proactive Support

  • Regular satisfaction surveys with swift response and resolution.
  • Proactive escalation process for any issues voiced online.

Guarantee or Promise

  • 'Love it or progress guarantee' within first 30 days of service.

Operational Excellence

  • Adherence to communication timelines.
  • Maintaining professional documentation standards.
  • Consistency in scheduled client meetings and updates.

2. How I Increase Customer Lifetime Value

Renewals & Contracts

  • Convert one-time buyers into annual subscribers with discounted rates

Upsells & Cross-Sells

  • Offer premium campaign consulting as an upsell
  • Provide social media marketing training as a cross-sell

Bundling & Packaging

  • Bundle campaign consulting and social media marketing together for a comprehensive service

Loyalty & Retention Programs

  • Develop a referral program where clients can earn discounts on future purchases

Custom Services and Personalization

  • Introduce white-glove personalized campaign planning for high potential candidates

Pricing Strategy

  • Price the comprehensive service package higher but represent better value for money
  • Offer strategic discounts to returning customers

Customer Data and Insights

  • Implement a customer feedback system to identify gaps and improvement opportunities

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

  • Give both referrers and referees discount codes for next purchase after successful referral.
  • Top referrers each month receive a personalized guidance session for one of their mentees.

Shareable Assets

  • Create in-depth testimonial videos of satisfied customers for sharing on social platforms.
  • Provide referral cards with unique discount codes for handing out at local community events.

Timing and Triggers

  • Ask for referrals after customer successfully completes the Before You Qualify Challenge.
  • Trigger automated emails asking for referrals one week after service use, during wave of satisfaction.

Client Success Stories

  • Regularly post success stories on website and social channels, with designated hashtags for sharing.
  • Ask for written testimonials after completion of the program and share these on the website.

Referral Contests

  • Run monthly referral contests. Top referrer gets free enrollment to next year's Challenge.

Partner or Affiliate Programs

  • Establish partnerships with local political groups, offering group discounts to their members.

Thank-You Experience

  • Send handwritten thank you notes to top referrers each quarter.
  • Announce top referrers on social channels for public recognition.

Take Your Marketing Plan to the Next Level

Now that you have your 1PMP, you've unlocked a FREE Marketing Clarity Call with my team.

Claim your Bonus Call