Lean Marketing

Before (Prospect)

1. My Target Market

Primary Target Market Summary

Expat homeowners in Costa Rica with large homes and many windows who want spotless, well-kept glass and value reliable, respectful service.

Audience Type

B2C
Expat retirees in single-family homes
Expat families in upscale residential communities
Owners of vacation homes or second homes in Costa Rica

Needs – Primary Buying Considerations

High-quality window cleaning that restores a like-new look
Trustworthy service providers who show up on time
Friendly, professional treatment and easy communication
Free quotes before booking
Convenience and minimal effort to schedule service
Consistent results for homes with many windows

Demographics

Age Range: 40-75
Gender: Male and female
Geography: Costa Rica, especially expat-heavy coastal and gated communities
Income Level: Upper-middle to high income
Profession: Retirees, remote professionals, business owners, investors

Psychographics

Lifestyle: Home-focused, comfort-driven, often in scenic homes with large glass areas
What they value: Clean appearance, property upkeep, reliability, courtesy, peace of mind
Pain Points: Hard-to-clean windows, salt air, rain, dust, unreliable local contractors
Buying Behavior: Uses Facebook, expat groups, referrals, and free quotes before booking
Decision-Making Roles:
Primary Decision Maker: Homeowner or spouse
Secondary Decision Influencers: Property manager, partner, neighbors, expat community referrals
Support Roles: Housekeeper, caretaker, concierge

Secondary Target Market

Property managers and caretakers serving expat-owned homes needing dependable window cleaning.
Manage recurring upkeep for vacation homes and absentee owners
Influence vendor selection through trust and responsiveness
Value reliable scheduling, easy coordination, and consistent quality

2. My Message to My Target Audience

Refined Elevator Pitch

Windows Touch Up SRL provides expats in Costa Rica with windows that look like new through caring service and expert touch-ups, so they can enjoy a brighter, better-kept home.

Understanding Their Pain Points

Dirty, stained windows make an otherwise beautiful home feel neglected
They live in Costa Rica and want to enjoy the view, not look through grime
Finding reliable, respectful service can feel harder than the cleaning itself

Transformation

Clear, refreshed windows that brighten the whole home
Pride, relief, and more enjoyment of their space and scenery
A home that feels better cared for without the hassle of doing it themselves

Unique Selling Proposition (USP)

Windows look like new, not just quickly wiped down
Service is as thoughtful and polished as the final result
Free quotes make it easy to get started with no pressure

Brand Values & One-Liners

We make your windows look like new
Clear windows, better views, brighter homes
Great service starts before we touch the glass
We treat your home with care and respect
Your windows’ best ally in Costa Rica

Tone

Warm, trustworthy, and helpful. Customers should feel cared for, confident, and proud of their home.

Hero Text Idea

Flag Text: Expats in Costa Rica
Main Headline: We make your windows look like new.
Sub Headline: Enjoy clearer views and a brighter home without the hassle. Friendly, reliable service makes the whole experience easy.
CTA: Get your free quote

3. The Media I Will Use to Reach my Target Market

Website

Keep custom site only if fast, mobile-friendly, and easy to edit
If updates are hard, move to WordPress for lower-cost local SEO growth
Hero headline should say Expats in Costa Rica with free quote CTA
Add WhatsApp click button in top bar and sticky mobile footer
Add before-after gallery by home type, salt damage, and window size
Add trust section with reviews from expats and gated communities
Add service area pages for Tamarindo, Nosara, Jaco, Uvita, Atenas
Add caretaker and property manager page with recurring service angle
Track quote form submits, WhatsApp clicks, calls, and map clicks
Track source by Facebook group, referral, Google, and direct
Prioritize mobile first; expats in Costa Rica often browse on phones
Keep desktop polished for retirees comparing providers at home

Social Media

Focus on Facebook first; strongest fit for expats age 40 to 75
Use Instagram second for before-after visuals and local credibility
Post Facebook 3 times weekly with before-after, tips, and reviews
Post Instagram 2 times weekly with Reels, carousels, and Stories
Share before-after closeups of salt, rain spots, and hard water stains
Film short Reels showing respectful shoe covers, care, and setup
Post team arrival, punctuality, and property care moments
Publish monthly client testimonial video from expat homeowners
Share free quote posts in English with clear service area mention
Reply to comments and messages within 1 business hour via WhatsApp

Paid Advertising

Run Meta lead ads targeting expats in Costa Rica by location and language
Target areas with expat density: Guanacaste, Central Valley, Pacific coast
Use English ad copy with free quote, reliable service, many windows angle
Retarget site visitors and video viewers with before-after creative
Run click to WhatsApp ads for low-friction quote requests
Test boosted posts only on proven before-after posts with comments
Run Google Search for window cleaning near me in key service areas
Bid on window cleaning, glass cleaning, hard water stain removal terms
Use call extensions and WhatsApp in ad assets where possible
Exclude low-value broad terms like house cleaning jobs or DIY

SEO and Content

Target keywords: window cleaning Costa Rica, expat home window cleaning
Target keywords: hard water stain removal windows Costa Rica
Build pages for gated communities and beach towns with many expats
Publish blog: How salt air affects windows near the coast
Publish blog: How often to clean windows in Costa Rica rainy season
Publish blog: What to ask before hiring a window cleaner in Costa Rica
Publish blog: Window care tips for vacation homes left empty for months
Add FAQs on quote timing, access, pets, ladders, and rainy day policy
Ask every happy client for a Google review within 24 hours of service
Optimize Google Business Profile with weekly photos and service updates

Directories

Claim and optimize Google Business Profile for each real service location
Join Costa Rica expat business directories and local chamber listings
List in InterNations Costa Rica business recommendations where allowed
Create profiles in Facebook group featured business lists when permitted
Pursue gated community vendor lists and condo approved supplier lists
Ask real estate offices to add you to preferred vendor directories
Ask property management firms to list you in owner welcome packs

Publications

Pitch stories and ads to Howler Media for Costa Rica expat readership
Pitch Tico Times service tips article tied to home upkeep in Costa Rica
Pitch AM Costa Rica home care tip column or sponsored local feature
Submit expert tips to local expat magazines in Guanacaste and Central Valley

Partnerships & Outreach

Partner with property managers serving absentee expat homeowners
Partner with vacation rental managers for pre-arrival window touch ups
Partner with real estate agents staging high-view homes for sale
Partner with home watch companies checking second homes
Partner with housekeeping firms serving upscale expat communities
Partner with landscapers and pool services sharing similar homeowners
Partner with solar panel cleaners for cross-referrals on exterior upkeep
Offer concierge referral cards to gated community admins and guards
Create referral thank-you gift for partners after first booked service
Visit gated communities with English one-pager and vendor intro

Offline and Local Media

Leave premium door hangers in expat neighborhoods after nearby jobs
Wrap vehicle with before-after image, WhatsApp number, and free quote
Print bilingual leave-behind cards for neighbors after each service day
Sponsor small events in expat communities and homeowner meetups
Attend HOA meetings and community fairs in expat-heavy towns
Place flyers on approved notice boards in cafes and expat markets
Ask clients for permission to place yard sign on service day
Bring branded polos and shoe covers to reinforce premium care experience

Online Networking

Be active in Facebook groups for Expats in Costa Rica and local towns
Contribute helpful advice, not just promos, in community groups
Join InterNations Costa Rica and attend online member discussions
Monitor Reddit Costa Rica for homeowner service questions and needs
Engage in local WhatsApp community groups via partner introductions

Content Recommendations

Before-after series: salt haze to clear ocean-view glass
Video: what respectful service looks like from arrival to finish
Post: 5 signs your windows need more than a quick wipe
Carousel: rainy season window care for Costa Rica homes
Testimonial: absentee owner relieved by easy scheduling and updates
FAQ video: how free quotes work and what info to send on WhatsApp
Neighbor offer post: book with a nearby home for route-day convenience
Caretaker post: easy coordination for homes with staff on site

Podcasts

Pitch guest spot on Costa Rica Pura Vida Lifestyle Podcast
Pitch guest spot on Howler Radio when home or expat topics fit
Pitch guest spot on retire abroad podcasts covering Costa Rica living
Discuss home upkeep, salt air, trusted vendors, and absentee ownership

Cold Outreach

Email property managers with a 5-line intro and free quote offer
Message real estate agents on WhatsApp after listing large glass homes
Send bilingual one-page partner sheet to concierge and home watch firms
Target caretakers, HOA admins, realtors, and vacation rental managers
Follow up 5 days later with before-after photos and service areas

Online Events

Host quarterly Facebook Live on home upkeep for coastal expat homes
Co-host webinar with property manager on preparing homes for arrivals
Run short live Q and A on rainy season window maintenance

During (Lead)

1. My Lead Capture System

Lead Magnet

Free Quote + Window Care Check for expat homes with many windows
Best fit for high-intent homeowners comparing providers
Costa Rica Window Care Guide for coastal and rainy seasons
PDF lead magnet for Facebook ads, site popups, and expat groups
How Often Should You Clean Your Windows in Costa Rica? quiz
Quiz segments coastal, inland, vacation home, and full-time residents
Vacation Home Window Prep Checklist for absentee owners
Fits second-home owners and property managers needing upkeep
7 Questions to Ask Before Hiring a Window Cleaner in Costa Rica
Trust-builder for expats worried about reliability and care

Tripwire Offer

$29 Exterior Window Assessment with photo-based recommendations
Credibility offer for colder Facebook and Google traffic
Neighbor Route-Day Discount for 2 nearby homes booked together
Low-friction offer that lifts referrals in gated communities
First-Service Bonus: free screen wipe with paid cleaning over set size
Adds urgency without discounting core service too deeply

Welcome Sequence

Email 1: deliver lead magnet and free quote CTA within 5 minutes
Email 2: before-after photos by home type on day 2
Email 3: explain process, timing, and respectful service on day 4
Email 4: testimonial from expat homeowner on day 6
Email 5: limited route-day availability CTA on day 8
SMS or WhatsApp follow-up 10 minutes after quote form submit
If no booking in 3 days, send reminder with gallery and FAQ link
If quote opened twice, trigger personal WhatsApp follow-up

Segmentation

Tag by lead source: Facebook ad, expat group, Google, referral, direct
Tag by location: Tamarindo, Nosara, Jaco, Uvita, Atenas, other
Tag by property type: primary home, vacation home, condo, large villa
Tag by buyer type: homeowner, spouse, caretaker, property manager
Tag by urgency: wants quote now, this month, researching only
Tag by issue: salt haze, hard water stains, routine cleaning, move-in prep
Tag by language: English first, bilingual, Spanish first
Score leads higher for many windows, gated homes, repeat potential

Chatbot and Automation

Add WhatsApp click-to-chat on header, footer, and quote page
Pre-fill WhatsApp prompts with town, window count, and photos request
Use simple site form with 5 fields max to reduce drop-off
Ask for service area, property type, phone, email, and photos
Auto-reply with expected quote time and next steps
Send booking link after quote approval to reduce back-and-forth
Trigger review request 24 hours after completed service
Trigger referral ask 48 hours after 5-star review or positive reply

CRM and Tech Improvements

Start with HubSpot Free or Zoho Free for budget-friendly lead tracking
Create one pipeline: New Lead, Quoted, Follow-Up, Booked, Completed
Log Facebook, WhatsApp, calls, and web forms in one place
Add hidden source fields on forms for campaign and channel tracking
Track form submits, WhatsApp clicks, calls, and booked jobs weekly
Build one quote request landing page per service area
Add calendar request option for quote callback windows
Use short intake forms on Facebook lead ads synced to CRM
Create saved reply templates for expat FAQs and quote follow-up

2. My Lead Nurturing System

Marketing CRM

Start with HubSpot Free for forms, contact tags, and basic email automation
Best fit for $0-$500 budget and no current CRM setup
Connect website forms, Meta lead ads, WhatsApp links, and call tracking
Create tags for source, town, property type, urgency, and language
Use lifecycle stages: New Lead, Quote Requested, Quoted, Nurturing, Booked
Add hidden form fields for Facebook, Google, referral, and expat group source
Use HubSpot mobile app for fast replies while on service routes
Upgrade to HubSpot Starter once volume needs more automation and reporting

Sales CRM

Use the same HubSpot pipeline to avoid split systems at current size
Pipeline stages: New Lead, Contacted, Quote Sent, Follow-Up Due, Booked, Completed
Create task reminders at 1 day, 3 days, and 7 days after quote sent
Add notes for window count, stains, access details, and caretaker contact
Handoff process: office sends quote, team confirms date, service logs completion
Trigger review request when job is marked Completed

Automated Follow-Ups

Quote form auto-reply within 5 minutes with expected response time
WhatsApp auto-message 10 minutes after form submit asking for photos and town
New lead email on day 0 with free quote CTA and before-after gallery link
Day 2 email with homes like theirs: coastal, inland, villa, vacation home
Day 4 email covering process, timing, rainy day policy, and home care steps
Day 6 email with expat testimonial and trust points on punctuality and respect
Day 8 email with route-day availability and booking CTA
If quote sent but no reply, send follow-up at 24 hours with FAQ link
Send second quote reminder at 72 hours with before-after proof
Send final quote reminder at day 7 with limited route availability by area
Reactivation flow at 90 days for unbooked leads with seasonal care angle
Post-service flow at 24 hours for review request and 7 days for referral ask
Repeat-service reminder every 4 months for coastal homes
Repeat-service reminder every 6 months for inland homes

Newsletter

Send 2× monthly email newsletter to leads and past clients
Segment by homeowner, vacation home owner, and property manager
Segment by coastal vs inland due to different cleaning frequency needs
Content pillar: before-after transformations from expat homes in Costa Rica
Content pillar: seasonal tips for rain, dust, salt air, and hard water spots
Content pillar: client stories focused on easy scheduling and trusted service
Content pillar: route-day openings in Tamarindo, Nosara, Jaco, Uvita, Atenas
Include one clear CTA each send: get quote, book route day, or reply on WhatsApp

Retargeting & Ads

Run Meta retargeting for site visitors, video viewers, and lead form opens
Use English-first creative for expats with free quote and many windows angle
Show before-after ads with trusted service and on-time arrival messaging
Run click-to-WhatsApp retargeting ads for warm leads not yet booked
Use 7-day retargeting for quote page visitors with strong CTA
Use 30-day retargeting for blog readers and video viewers with trust content
Run Google Ads remarketing only if traffic volume supports it
Exclude booked clients from quote-focused campaigns

Social Media and Content

Post on Facebook 3× weekly focused on expat homeowners
Post on Instagram 2× weekly using Reels, carousel before-afters, and Stories
Weekly content mix: 1 before-after, 1 testimonial, 1 education or FAQ post
Film short videos showing arrival, care steps, shoe covers, and final result
Share route-day posts by town to create urgency and local relevance
Publish monthly testimonial video from expat clients or caretakers
Reply to comments, DMs, and WhatsApp messages within 1 business hour
Save best before-after posts for ad boosting after organic proof appears

Webinars and Events

Host quarterly Facebook Live on window care for Costa Rica homes
Topic: salt air damage and how often coastal homes should be cleaned
Topic: rainy season prep for homes left empty for months
Co-host with a property manager when targeting absentee owners
Keep sessions under 20 minutes with live Q&A and quote CTA

Other Nurture Channels

Add WhatsApp click-to-chat in header, footer, and mobile sticky bar
Use pre-filled WhatsApp prompts asking town, window count, and photos
Set WhatsApp quick replies for quote timing, service areas, and rainy day policy
Use a 5-field quote form to reduce drop-off on mobile
Add chatbot only if it routes to WhatsApp and captures town and property type
Send SMS only for booked-job reminders, not broad nurturing
Use Google Business Profile weekly photo posts to stay visible to warm prospects
Ask for Google review 24 hours after service via WhatsApp or email
Ask for referral 48 hours after positive review or thank-you reply

3. Sales Conversion Strategy

Sales Process

Route all leads to one inbox and one WhatsApp number
Respond to every lead within 15 minutes during business hours
Use English first, then ask if bilingual help is preferred
Ask 5 intake questions: area, home size, window count, stains, timing
Request 3 to 6 photos for faster quote accuracy
Offer quote by WhatsApp, call, or on site for large homes
Send quote within 2 hours for standard jobs
Use a simple quote with price, scope, date options, and next step
Include what is included and excluded to prevent surprises
Give 2 booking options, not open ended scheduling
Confirm booking with date, arrival window, access notes, pets, weather plan
Send reminder 48 hours before and 2 hours before arrival
Send on the way message with team name and ETA
After service, send photos and ask for approval same day
Ask for next booking before leaving if windows need regular upkeep
Follow up unbooked quotes at 1 day, 3 days, and 7 days
Close the loop after 14 days with a final check in message
Tag leads by source, area, quote status, and reason not booked

Sales Assets

Create WhatsApp quote script for fast, warm first response
Create intake checklist for many windows, salt haze, and stain severity
Create quote template with before after photos and review snippets
Create objection script for price, timing, rain, and access concerns
Create booking confirmation template with prep instructions
Create rainy day policy template to reduce hesitation
Create service day checklist for shoes, care, and property respect
Create follow up script for no response after quote sent
Create neighbor offer card for same area route days
Create property manager one pager for absentee owner coordination
Create after service review request template in English

Testimonials and Case Studies

Ask for a review within 24 hours while result is fresh
Request review by WhatsApp with direct prompt and sample wording
Ask for 3 details: area, problem, result
Prioritize reviews from expats, retirees, and gated communities
Capture before after photos on every approved job
Build 5 mini case studies by home type and window problem
Add reviews beside quote form, gallery, and service area pages
Put 2 short testimonials inside every quote message
Create a Wall of Love page focused on expat homeowners
Feature trust proof about punctuality, care, and communication

Conversion Rate Insights

Track leads, quotes sent, bookings, show rate, and repeat bookings
Start with baseline: leads to quote, quote to booked, booked to repeat
Track source quality from Facebook, referral, Google, and partners
Track top loss reasons: price, timing, no reply, not service area
Goal: quote response under 15 minutes
Goal: quote to booking above 35 percent
Goal: review request success above 30 percent
Review results monthly and adjust scripts by top objections

Urgency and Offers

Use route day scheduling by area to create natural urgency
Message: Next service day in Tamarindo is Thursday, 2 spots left
Offer fast mover bonus: free screen wipe on bookings within 48 hours
Offer neighbor booking incentive for nearby homes on same day
Promote rainy season refresh and dry season view prep offers
Use holiday arrival prep for second home owners returning soon
Offer quarterly care plan for homes with salt air exposure
Mention limited weekly slots for large homes with many windows

Guarantees and Risk Reversal

Offer free quote with no pressure and clear scope
Promise on time arrival window or proactive update if delayed
Offer 24 hour touch up guarantee for missed spots
State respectful home care promise: shoes, surfaces, and access handled well
Use satisfaction check before team leaves the property
Add no surprise pricing promise for agreed scope

Shock and Awe

Leave a thank you card with window care tips after service
Leave 2 branded referral cards for neighbors or friends
Send a before after collage by WhatsApp after completion
Gift a microfiber cloth for interior touch ups on premium jobs
Send a personal thank you voice note to high value clients
For absentee owners, send photo update pack for peace of mind

After (Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

Send quote reply within 2 hours during business hours
Include 3-step booking process in every quote email
Share arrival window, service checklist, and prep tips
Offer WhatsApp or email communication based on client preference
Send day-before reminder with crew name and arrival time
For first-time clients, include a short owner intro video

Communication Cadence

Confirm booking instantly by WhatsApp or email
Send "on the way" message 30 minutes before arrival
Share start and finish updates for absentee homeowners
Send same-day completion message with care notes
Follow up 48 hours later to confirm satisfaction
Message every 4-6 months with seasonal maintenance reminder

Client Education

Create a simple guide on salt air, rain, and dust buildup
Share best cleaning frequency by coast, altitude, and tree cover
Send FAQ on screens, hard water stains, and access needs
Provide a pre-visit checklist for pets, alarms, and parked cars
Give post-service tips to keep glass clearer for longer

Personalized Touches

Save preferred language, gate instructions, and pet names
Greet repeat clients by name on arrival and in messages
Leave a handwritten thank-you card after first service
For absentee owners, send a photo of the view after service
Note birthdays or move-in anniversaries for a kind message
Thank referrers with a personal note and priority scheduling

Visuals and Documentation

Take before-and-after photos of problem panes when relevant
Send a same-day photo recap for stained or restored glass
Use a branded digital checklist before leaving the property
Document any damaged seals, cracks, or access concerns
Keep a service history log for repeat homes and managers

Feedback and Proactive Support

Ask for a 1-question satisfaction rating after each job
If rating is low, call within 24 hours to resolve concerns
Offer a touch-up visit within 72 hours if something was missed
Track common issues by home to prevent repeat problems
Ask happy clients for a Facebook review with direct link
Check in before rainy season with proactive booking reminders

Guarantee or Promise

Promise respectful, careful service in every room and outdoor area
If a window was missed, return promptly for a free touch-up
Free quotes with clear scope and no surprise charges
If delayed, notify client early and offer a new time option

Operational Excellence

Use shoe covers indoors when requested or when floors are delicate
Standardize clean uniforms and tidy vehicle appearance
Train crew to protect plants, furniture, and outdoor decor
Use a final walkthrough for present homeowners before departure
Send invoice and payment options digitally the same day
Keep notes on community rules, parking, and security protocols

2. How I Increase Customer Lifetime Value

Renewals & Contracts

Offer quarterly and bi monthly cleaning plans for homes near salt air
Create annual prepay plans with 10 percent savings and priority booking
Add vacation home caretaker plans with scheduled cleanings while owners are away
Give plan members one free reschedule per year to reduce cancellation risk
Send renewal reminders 30, 14, and 3 days before next service due date
Offer locked in pricing for 12 months to annual members

Upsells & Cross-Sells

Add screen cleaning as a paid add on on every quote
Add track cleaning for sliding doors and window rails
Offer hard water stain treatment as a premium restoration add on
Offer post rainy season touch up visits at member only pricing
Add skylight and high glass cleaning surcharge tiers
Offer exterior glass only between full service visits for lower cost upkeep
Cross sell caretakers to absentee owners after first successful job

Bundling & Packaging

Create Good Better Best packages based on window count and detail level
Bundle window cleaning plus screens plus tracks for 15 percent higher ticket
Offer seasonal bundle of 3 cleanings prepaid at a discount
Build a vacation home package with arrival prep and departure touch up
Add a premium view package for ocean view homes needing salt residue care

Loyalty & Retention Programs

Launch a VIP Home Care Club after second service booking
Give every third cleaning a free screen cleaning upgrade
Offer referral thank you credits only after existing customer rebooks
Give long term clients priority slots before holidays and high season
Send birthday or holiday appreciation offers with limited time add ons

Custom Services and Personalization

Save each home profile with window count, access notes, and preferences
Offer white glove service for delicate interiors and furnished rooms
Create absentee owner updates with before after photos after each visit
Let clients choose shoes off, text on arrival, and room access preferences
Offer concierge scheduling with property managers and caretakers

Pricing Strategy

Raise one time service prices 8 to 12 percent and keep plans at current rates
Price maintenance plans to reward frequency, not discount premium jobs too far
Add minimum service fee for distant gated communities to protect margin
Charge premium rates for stain removal, high access, and urgent bookings
Test annual prepay discount at 8 percent before offering deeper discounts
Review local premium home service pricing and position above basic cleaners

Customer Data and Insights

Start a simple CRM with HubSpot Free or Airtable for service history
Track last service date, home type, window count, and next due date
Tag clients by area, salt exposure, and owner type for plan offers
Automate WhatsApp and email reminders when 90 to 120 days pass
Record upsell acceptance rates for screens, tracks, and stain treatment
Flag customers who decline twice or go 6 months inactive for win back calls
Track revenue by one time jobs vs maintenance plans every month

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

Give referrers $25 off next service for each booked referral
Give referees $25 off their first service after free quote
Offer 3 referrals = free screen cleaning add-on or track detailing
Create VIP Care Circle for repeat referrers with priority booking
Give property managers a tiered reward per booked home

Shareable Assets

Create a simple referral landing page with name field and WhatsApp button
Make a branded referral card for crews to leave after each job
Prepare 3 Facebook post templates for expat groups and neighbors
Write 2 short WhatsApp referral messages customers can forward fast
Create before and after photo tiles sized for Facebook sharing
Add a review and refer link in quote follow-up emails

Timing and Triggers

Ask at job completion when homeowner sees the final result
Ask again 2 days later with before and after photos
Trigger referral ask after any 5-star review or thank-you message
Trigger referral ask after second service or annual repeat booking
Cue staff to ask when client says neighbors noticed the windows
Add referral reminder on every paid invoice and thank-you text

Client Success Stories

Take before and after photos at every eligible job
Collect short testimonials from expats about trust and reliability
Feature stories from coastal homes with salt and rain buildup
Post one client win weekly on Facebook with referral callout
Turn top testimonials into quote graphics for WhatsApp and email

Referral Contests

Run quarterly Neighbor Bright Views contest for most booked referrals
Prize ideas: free exterior touch-up or premium add-on service
Feature monthly top referrer on Facebook with permission
Offer small surprise gift for first referral each month

Partner or Affiliate Programs

Build referral partnerships with property managers and caretakers
Partner with gated community admins where expats ask for vendors
Create alliances with housekeepers, cleaners, and pressure washers
Give each partner a unique code or WhatsApp keyword for tracking
Offer concierge-style scheduling for partners managing many homes

Thank-You Experience

Send a handwritten thank-you card after first successful referral
Add a small Costa Rica coffee gift for top annual referrers
Thank referrers by name in private message within 24 hours
Upgrade top referrers with priority scheduling during busy months
Celebrate 5 referral milestone with a free touch-up visit

Windows Touch Up SRL

Your 1-Page Marketing Plan is Ready!