Talk to Our Team

Wild Harvest School

Your 1-Page Marketing Plan is Ready!

Below you’ll find your complete marketing plan built specifically for YOUR business using the same framework that's helped over 1 million entrepreneurs worldwide.

What to do next:

  1. Review your plan (scroll down)
  2. Save this link (For your records)
  3. Execute it (start with ONE section)

Now that you have your 1PMP, you've unlocked a FREE Marketing Clarity Call with my team to show you what to prioritize and how to execute your plan.

‍

Claim your Bonus CallDownload as PDF
Before
(Prospect)

1. My Target Market

Primary Target Market Summary

  • Environmentally conscious individuals or couples, ages 28-58, seeking to increase self-sufficiency through natural living skills.

Audience Type

  • B2C
  • Individuals or couples interested in a self-sufficient lifestyle

Needs – Primary Buying Considerations

  • Empowerment to live without mainstream society's amenities
  • Skills for survival, independence, and family security
  • Authenticity and experience from service provider

Demographics

  • Age Range: 28-58
  • Gender: Primarily female, but also targeting men in couples
  • Geography: Primarily local, but also national and international due to online courses
  • Income Level: Middle to high-income level
  • Profession: Likely in creative, health, or education sectors

Psychographics

  • Lifestyle: Seeking a more natural, sustainable, and self-sufficient lifestyle
  • What they value: Independence, sustainability, future-proof skills, environmental responsibility
  • Pain Points: Dependency on societal systems, environmental impact of current lifestyle
  • Buying Behavior: Likely to rebook after attending a course or event

Secondary Target Market

  • Younger audiences interested in sustainable, off-grid living but who require a lower price point.

2. My Message to My Target Audience

Refined Elevator Pitch

  • Wild Harvest School empowers individuals and families to increase self-sufficiency and resilience through practical, hands-on courses in wild food foraging and self-sustainability, enabling them to thrive in harmony with nature.

Understanding Their Pain Points

  • Dependence on modern conveniences and disconnect from nature
  • Insecurity in the face of global and environmental uncertainties
  • Lack of practical skills for self-sufficient living

Transformation

  • Acquisition of essential survival skills and practical knowledge
  • Increased self-reliance and peace of mind
  • Embarking on a fulfilling journey of living in sync with nature

Unique Selling Proposition (USP)

  • One-stop solution with unique blend of online, physical courses and immersive experiences
  • Genuine, authentic life skills taught by experienced facilitators with 30 years of real-life practice
  • Proven track record of 20 years, merging tradition with innovation

Brand Values & One-Liners

  • "Empowering you, naturally."
  • "Self-reliance, one skill at a time."
  • "Wild survival for the modern world."

Tone

  • Wild Harvest projects a reassuring, authentic, and grounded tone that conveys expertise, warmth, and empathy. We aim to inspire confidence, curiosity, and a deep, respectful connection with nature.

Hero Text Idea

  • Flag Text: "Learn to Thrive in the Wild"
  • Main Headline: "Master Self-Sufficiency with Wild Harvest"
  • Sub Headline: "Unlock the Knowledge of Nature and Achieve Empowering Independence. Our Courses are Your Path to a Greener Future."
  • CTA: "Begin Your Journey Now"

3. The Media I Will Use to Reach my Target Market

Website

  • Improve website SEO with relevant keywords e.g. self-sufficiency, wild food foraging
  • Use analytics tools to focus on mobile or desktop experience depending on user activity
  • Track user behavior such as course purchase, e-book download
  • Shopify platform is suitable for existing business model

Social Media

  • Promote courses on Facebook, Instagram catering to demographic of 28-58-year-olds
  • Post 4-5 times a week, sharing tips, course snippets, testimonials, success stories

Paid Advertising

  • Utilise Google Ads, focusing on keywords involving self-sufficiency, wild food foraging
  • Facebook ads targeting health-conscious, art and education sector professionals

Content Recommendations

  • Blog posts on success stories of students, hands-on tips for self-sufficiency
  • Video clips from courses, live class snippets

Podcasts

  • Start a podcast focusing on self-sufficiency, survival skills, and environmental issues

Directories

  • List business on local online directories and special interest websites

Publications

  • Strive for features in relevant publications e.g. National Geographic, Green Living

Partnerships & Outreach

  • Collaborate with organic farming communities, environmental NGOs
  • Conduct workshops for local schools/community centers

SEO and Content

  • Focus on blog posts with SEO-friendly content about self-sufficiency, lifestyle

Offline and Local Media

  • Organize local workshops, participate in farmer's markets, community events
  • Flyers and leaflets distribution in local community hubs

Online Events

  • Organise webinars on self-sufficiency topics, live walkthroughs of foraging

Online Networking

  • Join Facebook groups, Reddit communities dealing with organic living, sustainability
During
(Lead)

1. My Lead Capture System

Lead Magnet

  • Free 'Beginner's Guide to Wild Foraging' eBook
  • 'Top 10 Wild Foods to Forage' Checklist
  • 'Self-Sufficiency Skills Assessment' Interactive Quiz

Tripwire Offer

  • Discounted 'Introduction to Wild Foraging' Online Course
  • Essential Foraging Toolkit with free shipping

Welcome Sequence

  • Email 1: Thank them for signing up, offer immediate value (e.g. foraging tip)
  • Email 2: Share benefits of self-sufficiency and brief intro to courses
  • Email 3: Invitation to purchase tripwire offer
  • Email 4: Success stories/testimonials
  • Email 5: Soft sell of main/upsell offer

Segmentation

  • Tag leads by interest (foraging, self-sufficiency, crafting)
  • Segment by participation (online courses, physical events, purchases)

Chatbot and Automation

  • Implement chatbot for course inquiries and customer service
  • Automate follow-up emails based on user interactions on the site

2. My Lead Nurturing System

Marketing CRM

  • Current platform: HubSpot
  • Automation capabilities: Email automation, segmentation, landing pages
  • Recommended improvements: Integrate with Shopify, use CRM for surveying and customer feedback

Sales CRM

  • Leverage Hubspot's inbuilt Sales CRM for managing sales pipeline
  • Develop process for tracking customer journey from interest to purchase
  • Link sales CRM with marketing CRM for seamless integration

Automated Follow-Ups

  • Post-opt-in: Welcome series highlighting courses and benefits
  • Abandoned cart: Reminder email with attractive offer to complete purchase
  • Reactivation: Courses or events prompt after long periods of inactivity

Newsletter

  • Frequency: Bi-weekly
  • Topics: Success stories, new courses, season-specific foraging tips
  • Segmentation: Based on interest - foraging, self-sufficiency, crafting

Retargeting & Ads

  • Facebook for Events promotions
  • Google Ads for course/offer visibility
  • Retargeting ads for abandoned cart and similar audience

Social Media and Content

  • Posting frequency: 3-4 times a week
  • Content: Tips, FAQs, course sneak peeks, testimonials

Webinars and Events

  • Quarterly webinars focusing on seasonal foraging tips or lifestyle adaptations
  • Use events as an opportunity to promote next level courses

Other Nurture Channels

  • Use automated chatbot for instant query resolution
  • SMS for immediate alerts and time-sensitive information

3. Sales Conversion Strategy

Sales Process

  • Refine booking process to streamline the user experience and reduce friction
  • Follow-up emails after course bookings with a sequence introducing other offerings
  • Automate email marketing in Hubspot to periodically share new course dates and self-sufficiency blogs
  • Cross-selling/up-selling opportunities at the end of each course or session

Sales Assets

  • Create engaging course descriptions and syllabus outlining clear learning outcomes for each course
  • Develop a sales script for in-person pitches to attendees, focusing on additional course offerings

Testimonials and Case Studies

  • Encourage participants to share testimonials at the end of each course, offering a discount on their next booking in return
  • Feature best testimonials prominently on the website and social media

Conversion Rate Insights

  • Use Hubspot to track success of follow-up emails and refine based on engagement metrics
  • Regularly review and improve website's booking journey using analytics data

Urgency and Offers

  • Limited-time discounts for early bird bookings
  • Time-bound promotions for seasonal courses (e.g., autumn foraging)

Guarantees and Risk Reversal

  • Implement a risk-free cancelation policy within a certain timeframe. Promote this to mitigate commitment fear

Shock and Awe

  • Offer a small 'congratulations on joining' gift for attendees—e.g., a booklet on survival tips, a set of organic products, Wild Harvest branded materials
After
(Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

  • Welcome email outlining the curriculum, supplies needed, and what to expect.
  • Personalized login details to the online courses, with a video tour of the platform.
  • Special online 'Meet Your Tutor' video call for new students.
  • Sent an e-book about self-sufficiency to pique interest and provide a starting point.

Communication Cadence

  • Weekly emails with course updates, quick tips, and motivational quotes.
  • SMS reminders for course starts, and session times.
  • Monthly newsletter with foraging trends, relevant news, and student spotlights.
  • Session overviews and takeaways in PDF format after each course.

Client Education

  • In-depth FAQ page on website about courses, activities, and self-sufficiency.
  • YouTube channel with demonstrations and tips on foraging and other survival skills.
  • Webinars hosted by instructors about in-depth foraging and self-sufficiency topics.

Personalized Touches

  • Handwritten thank-you note included with each course completion certificate.
  • Birthday wishes email with a downloadable e-book gift on foraging recipes.
  • Celebrate course completion with personalized 'Survival Skills Grad' digital badges.
  • Milestone gifts for clients who complete a set number of courses (special tool kits, books).

Visuals and Documentation

  • Before and After photo competition of students’ self-made items, with a chance to win discounts.
  • Progress report emailed bi-monthly for online course students.
  • Share success stories of past students on social media and newsletters.

Feedback and Proactive Support

  • Mid-course survey to gauge student understanding and satisfaction.
  • Online chat support during business hours.
  • Course follow-up call to get direct feedback and resolve any issues.

Guarantee or Promise

  • Full refund policy if client is unsatisfied within the first week of course commencement.
  • ‘You Will Learn Guarantee’ - whereby if a student does not understand a concept fully, extra help will be provided.

Operational Excellence

  • Strict adherence to course start times, no late running of sessions.
  • Clean and inviting aesthetics for any physical locations used.
  • High-quality and constantly tested online experience.
  • Professional attire and conduct from all course instructors.

2. How I Increase Customer Lifetime Value

Renewals & Contracts

  • Offer an annual membership plan with access to all physical and online courses
  • Implement automatic renewal reminders for members

Upsells & Cross-Sells

  • Offer a 'Survival Skills Masterclass' as an upsell to regular courses attendees
  • Cross-sell companion ebooks and online materials to cycling course participants

Bundling & Packaging

  • Bundle online courses and ebooks into a 'Self-Sufficiency Starter Pack'
  • Create an 'Ultimate Wilderness Retreat' package including tipi stay and multiple courses

Loyalty & Retention Programs

  • Implement a tiered reward system where booking multiple courses leads to discounts or free courses
  • Launch a 'Wild Survivor' loyalty program rewarding repeat purchase with exclusive content access

Custom Services and Personalization

  • Offer customized wilderness retreats based on customer's skill level and interests
  • Implement personalization in email marketing based on customer's past bookings

Pricing Strategy

  • Introduce a premium tier with exclusive course access and personalized one-on-one training
  • Offer incentive-based discounts to members committing for longer terms

Customer Data and Insights

  • Use existing CRM to track customer course completion and interest for personalized recommendations
  • Implement churn prevention techniques by engaging members who have not booked a course recently

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

  • Offer a 10% discount on next course for every successful referral.
  • Provide exclusive mini-courses as a reward to referees.

Shareable Assets

  • Create customized email templates for easy sharing.
  • Develop catchy social media posts highlighting course experiences for sharing.

Timing and Triggers

  • Ask for referrals at the end of courses when participants are most satisfied.
  • Incorporate referral prompts in follow-up emails after successful course completion.

Client Success Stories

  • Collect and share video testimonials from satisfied participants to inspire referrals.

Referral Contests

  • Organize a 'Refer the Most' contest quarterly with exclusive course offers as prizes.

Partner or Affiliate Programs

  • Collaborate with environmental non-profits/communities to provide referrals.
  • Setup affiliate links for bloggers/influencers in the niche.

Thank-You Experience

  • Send personalized thank-you emails with exclusive discount codes for top referrers.
  • Recognize top referrers on social media.

Take Your Marketing Plan to the Next Level

Now that you have your 1PMP, you've unlocked a FREE Marketing Clarity Call with my team.

Claim your Bonus Call