Lean Marketing

Before
(Prospect)

1. My Target Market

Primary Target Market Summary

Business founders or owners seeking end-to-end digital product solutions that reduce manual work and elevate revenue.

Audience Type

B2B
Small-to-Midsize business owners

Industries (if B2B)

Industry-agnostic as services can be applied across various business sectors.

Needs – Primary Buying Considerations

Premium, fast, and AI-enhanced digital product development
Reduced manual tasks through automation
End-to-end product handling

Demographics

Age Range: Not specified
Gender: Not specified
Geography: Spain and potentially global
Income Level: Revenue ranges from $12,000 to $60,000
Profession: Business Founder or Owner
Business Size: Small to Midsize

Psychographics

Lifestyle: Seekers of advanced tech solutions to drive business growth
What they value: Speed, automation, quality, revenue increase, one-stop service
Pain Points: Handling complex digital systems, slow development cycles
Buying Behavior: Prioritizes investment in high-quality digital products
Decision-Making Roles:
Primary Decision Maker: Founder or Business Owner

Secondary Target Market

C-Suite executives in a midsize company seeking high-quality, efficient automation solutions to streamline operations.

2. My Message to My Target Audience

Refined Elevator Pitch

Wadoom provides founders and small-to-midsize businesses with result-driven digital products, backed by AI and created without technical complexity, empowering them to experience genuine business growth.

Understanding Their Pain Points

Struggling with manual tasks hampering business scalability
Desiring end-to-end digital automation solutions
Overwhelmed by technical jargon and complex solutions

Transformation

Gain efficient, powerful digital products that fuel growth
Experience the freedom of reduced manual work
Enjoy business scalability with smooth automation

Unique Selling Proposition (USP)

Uniquely offering AI-first, end-to-end digital product solutions
Demonstrable expertise in creating real-world automations that drive performance
Offering capabilities that surpass most agency deliverables

Brand Values & One-Liners

"AI-First Studio. Real Products. Real Automation. Real Growth."
"Turn innovation into action with Wadoom."
"Bridging the gap between ambition and automation."

Tone

Wadoom strives to maintain a professional yet approachable tone that breathes innovation and efficiency. We want our potential customers to feel empowered, at ease, and ready to realise their digital ambitions with help from our AI-first solutions.

Hero Text Idea

Flag Text: 'Performance-Driven AI Solutions in Spain'
Main Headline: 'Transforming Business Aspirations into Tangible Products'
Sub Headline: 'Experience growth-driven digital products and automated systems without the technical hassle. We build, you reap benefits.'
CTA: 'Experience Wadoom. Book a Discovery Call Today.'

3. The Media I Will Use to Reach my Target Market

Website

Improve website positioning for 'AI-first studio', 'digital products', 'automation solutions'
Track user engagement, CTA clicks, and session times
Ensure mobile optimisation, and smooth UX

Social Media

Prioritize LinkedIn for B2B connections and thought leadership
Twice a week posts: project showcases, client testimonials, automation tips
Use Instagram for team stories, process snapshots

Paid Advertising

Run LinkedIn sponsored content targeting business owners in specific industries
Google Ads for keywords like 'AI studio', 'automation solutions'

Content Recommendations

Blog posts on AI applications in different business sectors
Whitepapers on automation benefits
Case studies of successful projects

Directories

Get listed on Clutch.co for B2B service providers
Join local business directories in Spain

Publications

Contribute to 'TechCrunch', 'Entrepreneur' for brand visibility

Partnerships & Outreach

Partner with business incubators who need digital solutions for startups
Offer sponsored content or webinars for business industry groups

SEO and Content

Focus on long-tail keywords around 'AI-first studio', 'automation solutions', 'business growth'
Use infographics and video content for better engagement

Offline and Local Media

Attend relevant tech and business meetups
Sponsor local innovation awards or hackathons

Online Events

Host webinars on 'Maximizing Business Growth through AI and Automation'
Participate in online tech summits as speakers

Online Networking

Join relevant LinkedIn groups and answer automation-related queries
Contribute to Quora topics around AI, automation, business productivity

Cold Outreach

Reach out to mid-sized businesses on LinkedIn offering custom automation solutions
Offer free automation audits to potential clients

During
(Lead)

1. My Lead Capture System

Lead Magnet

AI Automation Readiness Checklist - a self-assessment tool for businesses
'AI in Your Industry' eBook - Informative guide on AI's role in different sectors
Free Automation Audit – Identify areas to automate in a business

Tripwire Offer

Quick Start Automation System - A low-priced, entry-level automation solution for a single process
One-off Consultation on AI & Automation Implementation

Welcome Sequence

Thank you email with assessment results or eBook download link
Follow-up call booking for free audit
An email presenting the Tripwire offer
Engaging content sharing success stories or case studies

Segmentation

By industry type for personalized communication
By business size to offer bespoke solutions
By automation readiness to position offerings

Chatbot and Automation

Implement a chatbot for initial lead capturing on the website
Automate welcome sequence emails
Implement CRM for lead tracking and communication automation

2. My Lead Nurturing System

Marketing CRM

Recommend Hubspot as it's an effective, entry-level solution suitable for Wadoom's size
Utilize features for lead segmentation, automation, and email campaign management

Sales CRM

Zoho CRM due to its inclusive free tier and easy integration with numerous tools
Opportunities module in Zoho for tracking deals and stages

Automated Follow-Ups

Email sequence after lead magnet download
Tripwire offer follow-up 24 hours after lead magnet email
Follow-up on unopened emails or unactioned calls to action

Newsletter

Bi-weekly frequency
Contents may include success stories, AI trends, automation tips
Segment based on industry and automation readiness

Retargeting & Ads

Use LinkedIn and Google Ads for retargeting offers
Focus on leads who interacted but did not convert

Social Media and Content

Daily updates on LinkedIn with a mix of branded content, updates, industry trends
Weekly blog on topics relevant to automation, AI applications in various industries

Webinars and Events

Quarterly webinar on key AI and automation trends, use cases
Local networking events targeting small to midsize business owners

Other Nurture Channels

Use an AI-based chatbot on the website for lead capture and basic queries
SMS reminders for webinars, important updates

3. Sales Conversion Strategy

Sales Process

Discovery call: Initial conversation with the prospect to learn about their business needs.
Diagnostic session: In-depth session to understand the prospect's specific challenges.
Proposal: Present tiered offers with clearly defined deliverables, timelines, and costs.
Contract & Payment: Signed contract and received payment signals a commitment from the prospect.
Onboarding: Introduce prospects to Wadoom's team and their core processes.
Design: Show prospects early drafts of their solution for feedback.
Development & Automation: Keep prospects updated on the progress being made on their solution.
Testing: Ensure prospects are involved in the testing phase to boost their confidence in the solution.
Launch: Celebrate solution launch with the prospect and appreciate their confidence and patience.
Training: Provide comprehensive and personalized training for proper usage.
Support: Optional monthly support for continuous assistance and improvements.

Sales Assets

Develop a standard operating procedure (SOP) for the complete sales process to maintain consistency.
Create a comprehensive proposal template showcasing tiered plans.
Develop an objection handling sales script for common prospect concerns like costs, deliverables, and timelines.

Testimonials and Case Studies

Collect client testimonials after successful projects.
Construct detailed case studies showcasing the transformation achieved by clients.
Show off testimonials and case studies on the website and marketing materials.

Conversion Rate Insights

Implement a system to consistently track conversion rates.
Identify areas with lower conversion rates and create improvement strategies.

Urgency and Offers

Highlight the cost of delay by demonstrating the potential ROI of Wadoom's solutions.
Offer limited-time discounts or bonuses to encourage a quicker commitment.

Guarantees and Risk Reversal

Offer an 'On-Time or Cash-Back' guarantee to alleviate concerns over delays.
Assure prospects of full ownership handover and training.

Shock and Awe

Send a personalized thank you note or small gift after signing the contract to surprise the prospect.

After
(Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

Welcome email with succinct summary of purchased solution and step-by-step guide on what to expect.
30 minute kickoff call for introductions and initial project briefing.
Digital welcome kit with helpful resources and direct contact information

Communication Cadence

Weekly update emails detailing project progress.
Quarterly video calls to discuss project performance and next steps.

Client Education

Web-based training on how to use delivered digital products.
FAQs section on website addressing common queries and product use.
Blog featuring articles on AI, automation, and digital product development.

Personalized Touches

Sneak-peek demos and early access to new features.
Celebratory email or promotional discount upon project completion.

Visuals and Documentation

Visual records of the project phases from design to completion.
Comprehensive project report upon project completion.

Feedback and Proactive Support

Anonymous online survey facilitated after project completion to gather feedback.
Follow-up calls within a month to address issues, if any.

Guarantee or Promise

On-time delivery or cash-back guarantee as advertised.

Operational Excellence

Strict adherence to communication timelines.
Professional code conduct during video calls and emails.
Scheduling flexibility ensuring call times are suitable for international clients.

2. How I Increase Customer Lifetime Value

Renewals & Contracts

Introduce an optional ongoing support contract after project completion
Provide discounted rates for customers renewing support contracts

Upsells & Cross-Sells

Upsell advanced analytics and reporting add-ons for automation services
Cross-sell additional AI-enhancements to different areas of the client's business

Bundling & Packaging

Bundle common services for client type into tiered packages (Basic, Premium, Enterprise)
Offer all-in-one automation packages, including designing, developing, testing, and training

Loyalty & Retention Programs

Implement a loyalty reward system for repeat customers (e.g., discounts on future projects)
Provide privileged service to loyal customers such as priority support

Custom Services and Personalization

Provide a white-glove service tier offering personalized, direct communication with Wadoom engineers
Design custom automation solutions based on the individual needs of clients

Pricing Strategy

Institute a value-based pricing model, pricing according to the value provided to clients
Provide incentives for long-term relationships, such as discounts or additional services

Customer Data and Insights

Implement a tracking system to monitor customer interactions and improve service accordingly
Identify business growth opportunities through analysis of collected customer data

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

Cash back or discounts on next project for referrers
Unique offer for referees: free automation audit

Shareable Assets

Referral landing page with easy sharing buttons
Pre-made email and social media templates with trackable links
Digital referral cards for sharing in online networking events

Timing and Triggers

Ask for referrals after successful project launches
Trigger automated referral request email 1 week post-project handover

Client Success Stories

Develop case study PDFs showcasing successful projects
Promote success stories on website and social media to inspire referrals

Referral Contests

Quarterly 'Referral Champion' contest with prizes for most referrals

Partner or Affiliate Programs

Offer affiliate program to related service providers
Develop tracking system for affiliate referrals

Thank-You Experience

Send premium, customized thank-you gift to top referrers
Public recognition for top referrers on company's social channels

Wadoom

Your 1-Page Marketing Plan is Ready!