Talk to Our Team

W01F

Your 1-Page Marketing Plan is Ready!

Below you’ll find your complete marketing plan built specifically for YOUR business using the same framework that's helped over 1 million entrepreneurs worldwide.

What to do next:

  1. Review your plan (scroll down)
  2. Save this link (For your records)
  3. Execute it (start with ONE section)

Now that you have your 1PMP, you've unlocked a FREE Marketing Clarity Call with my team to show you what to prioritize and how to execute your plan.

‍

Claim your Bonus CallDownload as PDF
Before
(Prospect)

1. My Target Market

Primary Target Market Summary

  • Mid-30s to late 50s professional individuals who understand the importance of technology and innovation in optimizing their small-to-medium engineering design businesses.

Audience Type

  • B2B
  • Engineers from small-to-medium design firms

Industries (if B2B)

  • Engineering design

Needs – Primary Buying Considerations

  • Cost-effective solutions to keep up with industry digital standards
  • Access to the latest technology for better business efficiency

Demographics

  • Age Range: Mid 30s - late 50s
  • Gender: Any
  • Geography: Unspecified
  • Income Level: Not specified
  • Profession: Engineers / Design professionals
  • Business Size: 10-500 employees

Psychographics

  • Lifestyle: Hard-working, professional
  • What they value: Technology and innovation
  • Pain Points: Need to keep up with industry standards but lack full-time BIM Manager
  • Buying Behavior: Interested in cost and time effective solutions
  • Decision-Making Roles:
  • Primary Decision Maker: Business owners / Managers
  • Secondary Decision Influencer: Engineers / Design professionals

2. My Message to My Target Audience

Refined Elevator Pitch

  • W01F enables small to medium engineering design firms to adopt the latest tech and smart systems through our BIM Accelerator Program, allowing them to meet industry digital standards efficiently and affordably.

Understanding Their Pain Points

  • Struggling to keep up with industry digital standards without a full-time BIM Manager
  • Stalled growth due to outdated, inefficient systems
  • High costs and time expenditure on hiring and training of full-time digital engineer/BIM manager

Transformation

  • Rapid integration of latest tech and smart systems for a fraction of the cost of a full-time employee
  • Leap to industry digital standards, paving the way for company growth
  • Less time spent on training and hiring, more focus on core engineering tasks

Unique Selling Proposition (USP)

  • Standardization of services for quick and affordable upscaling of digital capabilities
  • Proven record of accelerating business growth by enabling digital excellence
  • 1:1 support ensures seamless integration and continued success

Brand Values & One-Liners

  • 'Paving Your Path to Digital Excellence'
  • 'Your Gateway to Industry Digital Standards'
  • 'Accelerating Growth through Digital Transformation'

Tone

  • W01F presents as a supportive partner, conveying expertise with an approachable and friendly tone. We aim to instill confidence and excitement about digital transformation in our customers.

Hero Text Idea

  • Flag Text: 'Empowering Engineering Firms Globally'
  • Main Headline: 'Unlock your Digital Potential with W01F'
  • Sub Headline: 'Improve Efficiency and Meet Industry Standards with our BIM Accelerator Program'
  • CTA: 'Start Your Digital Transformation Today'

3. The Media I Will Use to Reach my Target Market

Website

  • Build on a user-friendly platform like WordPress
  • Track conversions such as lead generation and consultation bookings
  • Focus on mobile optimization

Social Media

  • LinkedIn: Post industry-related content and thought leadership articles once a week
  • Twitter: Use for industry news updates and networking on weekdays

Paid Advertising

  • LinkedIn Sponsored Content: target engineering professionals
  • Google Ads: target keywords related to BIM management and digital engineering

Content Recommendations

  • Blog posts on the importance of BIM in engineering design
  • Case studies showcasing success stories of using BIM

Podcasts

  • Appear on 'Engineering Matters', 'The Civil Engineering Podcast'

Directories

  • Register on B2B directories like Thomasnet and Kompass

Publications

  • Collaborate with engineering magazines like 'Civil + Structural Engineer Magazine'

Partnerships & Outreach

  • Partner with broader engineering design software companies for possible referrals
  • Attend industry conferences and networking events

SEO and Content

  • Focus on keywords related to BIM management and digital engineering

Offline and Local Media

  • Sponsor engineering events or student challenges at local universities

Online Events

  • Host webinars on digital tools for engineering design

Online Networking

  • Engage in BIM-related discussions on Reddit and Quora

Cold Outreach

  • LinkedIn InMails to potential leads from similar industries
During
(Lead)

1. My Lead Capture System

Lead Magnet

  • 'Digital Transformation Roadmap for Engineering Firms' - an eBook
  • Free simulation of 'Efficiency Improvement with our BIM program'
  • 'Upgrade to BIM: A Comprehensive Guide for SMEs' - Webinar

Tripwire Offer

  • Initial system audit at a discounted price
  • One-week digital transformation strategy consultation
  • 'BIM Basics' - an introductory course on BIM

Welcome Sequence

  • Personalized welcome email introducing the BIM Accelerator Program
  • Follow-up email with free value-added content (blog posts, success stories)
  • A proposal email with custom recommendations and next steps

Segmentation

  • Segment leads based on their industry (if different than engineering design)
  • Categorize by business size (10-100, 100-500 employees) to personalize communication
  • Further segment based on expressed pain-points via survey

Chatbot and Automation

  • Implement a chatbot to handle initial inquiries and capture basic info
  • Use automation for email sequences post lead capture
  • Automate score-based lead prioritization for follow-ups

2. My Lead Nurturing System

Marketing CRM

  • Recommended platform: HubSpot due to its expansive automation and emailing capabilities.

Sales CRM

  • Recommended platform: Pipedrive for its simplicity and cost-effectiveness.

Automated Follow-Ups

  • Post opt-in: Immediate thank you email with bonuses if any.
  • Abandoned cart (or similar): Reminder after 1 day with benefits and bonuses highlighted.
  • Reactivation: After 30 days of inactivity.

Newsletter

  • Sent fortnightly providing latest industry trends and case studies of implemented BIM tech improvements.

Retargeting & Ads

  • LinkedIn Sponsored Content for targeting engineering professionals.
  • Google Ads for keywords related to BIM management and digital engineering.

Social Media and Content

  • Twice weekly posts on LinkedIn showcasing smart systems and clients' successes.
  • Twitter for daily industry updates.

Webinars and Events

  • Monthly webinars highlighting the benefits of adopting the latest tech.

Other Nurture Channels

  • Use Intercom chatbot to aid in lead capture and initial inquiries handling.

3. Sales Conversion Strategy

Sales Process

  • Conduct initial survey/questionnaire to qualify leads and provide roadmap
  • Offer invitation for a 1:1 consultation call as call-to-action at the end of the survey
  • Automate follow-ups post consultation with personalized email sequences

Sales Assets

  • Create a sales script to ensure consistency and effectiveness of consultation calls
  • Develop professional proposal template highlighting benefits and features, and addressing common objections
  • Use high-level roadmap from the survey as a sales asset to show tangible value

Testimonials and Case Studies

  • Collect testimonials after consultation call, asking customers about their experience and expected outcomes
  • Develop case-studies from successful clients showcasing clear before-and-after results
  • Display testimonials and case studies on website and in proposal documents

Conversion Rate Insights

  • Track conversion rates from survey to consultation call and from call to closed deal
  • Set goals for improving conversion rates quarter over quarter

Urgency and Offers

  • Implement expiry dates on proposals to encourage timely decision making
  • Periodically offer limited-time bonuses (e.g., additional support hours or expedited implementation)

Guarantees and Risk Reversal

  • Offer a money-back satisfaction guarantee within the first month of the program
  • Showcase this guarantee prominently in proposals and on the website

Shock and Awe

  • Send a custom-made digital infographic or guide related to BIM with a personalized note post-consultation
After
(Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

  • Welcome email with a clear outline of the BIM Accelerator Program and next steps.
  • Kickoff call with the team to establish communication and build the client relationship.
  • A digital welcome kit with detailed instructions, tips, and frequently asked questions.

Communication Cadence

  • Weekly check-ins via video calls to discuss progress and address any queries.
  • Regular project updates through emails.
  • Immediate notification of any significant findings, changes, or recommendations.

Client Education

  • Online resource library with guides, tutorials, and FAQs.
  • Regular webinars on BIM technology and digital standards.
  • Short, informative clips explaining key aspects of the BIM Accelerator Program.

Personalized Touches

  • Personalized thank-you email upon onboarding.
  • Recognition of significant milestones in the program.
  • Surprises on client's birthdays and company anniversaries.

Visuals and Documentation

  • Before and after graphics of the client’s processes showcasing the impact of the BIM Program.
  • Regular progress reports to clients on how they’re improving on the digital front.
  • Recap notes with key takeaways post our weekly 1:1 meetings.

Feedback and Proactive Support

  • Online platform for clients to give feedback and report issues.
  • Regular surveys to assess client satisfaction and gather feedback.
  • Proactive outreach to clients who appear to be facing challenges.

Guarantee or Promise

  • Service satisfaction guarantee, with issues addressed promptly and no extra cost.
  • Assurance of hitting all key milestones of the project timeline.

Operational Excellence

  • Scheduled weekly meetings – respecting both sides' time.
  • Uniformity in all communication and interactions – on-brand, friendly yet professional.
  • Punctuality, keeping up all appointments and deliverables on the given ETA.

2. How I Increase Customer Lifetime Value

Renewals & Contracts

  • Offer annual subscriptions with a discount incentive to increase commitment

Upsells & Cross-Sells

  • Develop advanced modules or specialty training as upsell opportunities

Bundling & Packaging

  • Introduce bundled offers pairing BIM Accelerator Program with ongoing support for a discounted price

Loyalty & Retention Programs

  • Establish Tiered Membership Levels providing access to exclusive content, priority support, and advanced features

Custom Services and Personalization

  • Offer customized services tailored to different industries or specific engineering fields

Pricing Strategy

  • Introduce a flexible pricing model based on user size and growth stage to optimize customer spending

Customer Data and Insights

  • Implement a CRM system to track and analyze customer engagement, churn rates, and customer behavior

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

  • 10% discount on the next purchase for current customer who refers a new client
  • Exclusive 5% discount for the referee on their first purchase

Shareable Assets

  • Pre-made social posts highlighting the benefits of BIM Accelerator Program
  • Email templates that customers can forward to their contacts
  • Printable referral cards for customers to share at meetings and conferences

Timing and Triggers

  • Ask for referrals after each successful 1:1 call
  • Automated email to request referral when client efficiency targets are met

Client Success Stories

  • Share testimonials of customers who saw a significant improvement in their digital capabilities
  • Highlight success stories in email/newsletter which encourage referrals

Referral Contests

  • Quarterly referral challenges with leaderboards and rewards
  • Highest referrer each quarter gets a free month of ongoing support

Partner or Affiliate Programs

  • Launch an affiliate program for industry bloggers, influencers, and tech platforms to refer clients
  • Offer them a fixed commission for each sale made through their unique referral link

Thank-You Experience

  • Send handwritten thank you notes to top referrers
  • Special recognition in newsletters/public announcements for top monthly referrer

Take Your Marketing Plan to the Next Level

Now that you have your 1PMP, you've unlocked a FREE Marketing Clarity Call with my team.

Claim your Bonus Call