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Vrume

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  3. Execute it (start with ONE section)

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Before
(Prospect)

1. My Target Market

Primary Target Market Summary

  • Vrume's innate audience is data-driven, ROI-centric media buyers in a variety of industries, venerating lucidity, control, and scalability.

Audience Type

  • B2B
  • Primary client segments: Performance Marketing Organizations, Experienced Media Buyers, and Affiliate Managers.

Industries (if B2B)

  • Dating
  • Adult Entertainment
  • Men's Health/ED
  • iGaming
  • Nutritional Supplements
  • Weight Loss

Needs – Primary Buying Considerations

  • High-intent traffic that is proven to convert
  • Control and scalability of traffic
  • CPC or CPM pricing models
  • Rapid, clear, and translucent data

Demographics

  • Age Range: N/A
  • Gender: N/A
  • Geography: Global with specified GEO targeting
  • Income Level: High income with advertising budget around $5-100k per month
  • Profession: Media Buyers, Affiliate Managers, Marketing Executives
  • Business Size: Companies with significant online ad spend

Psychographics

  • Lifestyle: Professionals in fast-paced, performance-oriented roles
  • What they value: Transparency, control, quick ROI, scalability
  • Pain Points: inconsistency and opaqueness of other networks
  • Buying Behavior: Advertisers who take a data-driven, ROI-focused approach
  • Decision-Making Roles:
  • Primary Decision Maker: Performance Marketing Executives, Media Buyers.
  • Secondary Decision Influencers: Affiliate Managers, Marketing Teams.
  • Support Roles: Marketing Coordinators/Strategists.

2. My Message to My Target Audience

Refined Elevator Pitch

  • Vrume equips data-driven media buyers with scalable, high-intent traffic through our unique targeting and optimization approach, enabling a swift ROI and successful campaigns in various verticals.

Understanding Their Pain Points

  • Difficulty scaling successful campaigns quickly and effectively
  • Frustrations with inconsistent CPA networks and opaque 'smartlinks'
  • Wastage of ad spend due to random impressions and lack of effective targeting

Transformation

  • Efficient and profitable scaling of advertising campaigns
  • Gain of control, transparency, and scalability over their ad spend
  • Reduced wastage of budget due to precise and effective targeting

Unique Selling Proposition (USP)

  • High-intent traffic from users who are already in the sales funnel
  • Full control which allows advertisers to manage budgets and scale on their own terms
  • Fast ROI, realized through our model of pre-paid, transparent data

Brand Values & One-Liners

  • 'Transparency, Profitability, and Scalability Unleashed'
  • 'More than Traffic, Turning Impressions into Conversions'
  • 'High-Intent Traffic for High-Impact Results'

Tone

  • Our brand voice exudes confidence, clarity, and expertise, designed to embolden our data-driven clients who value transparency and results-oriented strategies.

Hero Text Idea

  • Flag Text: 'Canadian Leaders in Converting Traffic'
  • Main Headline: 'Scale Profitable Campaigns Swiftly with Vrume'
  • Sub Headline: 'Experience enhanced control, scalability, and a fast ROI by leveraging our high-intent, cross-vertical traffic'
  • CTA: 'Start Your Success Journey Today'

3. The Media I Will Use to Reach my Target Market

Website

  • Optimize Wordpress site for B2B engagement
  • Track conversions, specifically sign ups and inquiries
  • Focus on both desktop and mobile as target audience is spread across devices

Social Media

  • LinkedIn for professional networking and targeted ads
  • Twitter for quick industry updates and interactions
  • 2 posts per week centered around case studies, client testimonials

Paid Advertising

  • Google Ads for high-intent search traffic
  • LinkedIn Ads aimed at decision-makers in target industries
  • Meta Advertising for broad outreach

Content Recommendations

  • Blog posts about successful campaigns, with data-driven insights
  • Case studies detailing client successes and strategy

Podcasts

  • Guest appearances on industry-specific podcasts like AdExchanger Talks, Digiday Podcast, and Behind the Numbers

Directories

  • Listing on B2B directories like G2, Clutch, and Crunchbase
  • Participating in industry-specific directories in the iGaming and Art niche

Publications

  • Contributions to industry publications like MarTech Series, AdWorld, and Digital Marketing Magazine

Partnerships & Outreach

  • Collaboration with other B2B advertisers, marketing tools, and agencies
  • Speaking engagements at key industry events like Advertising Week, Affiliate Summit

SEO and Content

  • Target keywords revolving around 'high-intent traffic,' 'media buying,' 'advertising traffic'
  • Regular blog posts for organic visibility

Offline and Local Media

  • Sponsorship participation in relevant industry events and conferences

Online Events

  • Hosting webinars about industry trends and winning ad strategies

Online Networking

  • Active participation in LinkedIn groups and other industry-specific online forums such as Warrior Forum, Stack That Money

Cold Outreach

  • Targeted outreach to mid-size and large businesses in focus industries, primarily through LinkedIn and Email
During
(Lead)

1. My Lead Capture System

Lead Magnet

  • 'The Data-Driven Media Buyer’s Guide to High-Intent Traffic'
  • 'Unlock your Campaign’s Full Potential: Step-by-Step Guide to Ad Optimization'
  • 'Mastering Geo-targeting for Maximum Conversions: An Exclusive Handbook'

Tripwire Offer

  • 'One-time Trial Package: High-Intent Traffic for Your First Campaign'
  • 'Instant Performance Report: Assess Your Campaign’s Effectiveness'

Welcome Sequence

  • Initial welcome email introducing Vrume and its services
  • Follow-up emails sharing the selected lead magnet
  • Emails educating the lead about the differentiators of Vrume's platform
  • Introduction to consultation calls for questions and assistance

Segmentation

  • Segment leads based on their industry (Dating, Adult, Men's Health, etc.)
  • Add flags for preferred ad formats and target GEOs

Chatbot and Automation

  • On-site chatbot to collect preliminary data during the first interaction
  • Automated emails triggered by specific actions (e.g., downloading a guide, booking a consultation call)

2. My Lead Nurturing System

Marketing CRM

  • Current platform: Hubspot
  • Automation capabilities: Email sequences, lead scoring, task automation
  • Recommended improvements or replacements: No replacement necessary, but consider utilizing more Hubspot features such as CRM insights and sales enablement

Sales CRM

  • Current platform: Hubspot
  • Pipeline tracking or handoff process: Ensure proper lead scoring and segmentation in place to enable a smooth marketing to sales handoff

Automated Follow-Ups

  • Types of automations: Welcome series, campaign setup confirmation, performance data updates
  • Frequency or triggers: Upon signup, after campaign launch, regular performance updates

Newsletter

  • Frequency: Bi-weekly
  • Topics or content pillars: Successful campaign case studies, industry trends, Vrume success stories
  • Segmentation: By industry vertical

Retargeting & Ads

  • Platforms and goals: Google Ads retargeting for website visitors, LinkedIn Ads targeting by job title/role

Social Media and Content

  • Posting frequency: Twice weekly on LinkedIn and Twitter
  • Content type or campaign focus: Case studies, campaign success metrics, industry trends

Webinars and Events

  • Suggested cadence or purpose: Quarterly webinars focusing on ad campaign best practices, industry updates

Other Nurture Channels

  • Chatbot, SMS, WhatsApp, or other automation tools: On-site chatbot via Intercom for initial inquiries, automated emails for lead nurturing

3. Sales Conversion Strategy

Sales Process

  • Identify points of friction in the current sales process via user feedback and drop-off analysis.
  • Use progressive profiling during the sign-up process to reduce initial friction and gather data over time.
  • Improve customer onboarding by providing guided setup e.g. a walkthrough video or tutorial.
  • Automate sales follow-up reminders in Hubspot CRM for prospects who are not immediately converted.

Sales Assets

  • Create a concise pitch deck outlining Vrume's unique advantages in the marketplace.
  • Develop a pre-written, template proposal for fast, efficient responses to initial inquiries.
  • Build an SOP for systematic and standardized sales approach across the team.

Testimonials and Case Studies

  • Implement a systematic approach to collecting testimonials post-campaign to build a 'Wall of Love'.
  • Documenting client success stories in the form of case studies to be used in sales conversations and on the website.
  • Use testimonials and social proof in regular Instagram posts.

Conversion Rate Insights

  • Implement conversion rate tracking on the website and CRM to understand current effectiveness.
  • Set goal to increase conversion by 20% within 6 months through ongoing process refinement.

Urgency and Offers

  • Consider offering seasonal deals or time-bound promotions to create a sense of urgency among leads.
  • Experiment with 'fast mover' incentives where initial deposits or larger pre-payments come with additional benefits or discounts.

Guarantees and Risk Reversal

  • Highlight quick support and transparent data as assurance mechanisms to reassure leads.
  • Provide guarantees (like refund policies) for the services not delivering promised benefits.

Shock and Awe

  • Send a welcome gift to new clients, for instance, a branded material or a gift card as a token of appreciation.
After
(Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

  • Send welcome email detailing features of the service and next steps
  • Telegram or Skype meeting with a dedicated account manager
  • Free campaign setup & strategy walkthrough
  • Access to transparent performance data and traffic inventory overview

Communication Cadence

  • Daily 1:1 Telegram or Skype support
  • Regular detailed performance reports from Account Manager
  • Occasional free test credits or bonus traffic notifications

Client Education

  • Guide to best-performing zones, CPC/CPM rates, and GEOs
  • Tips & tricks on campaign optimization based on performance data
  • Free access to case study library & GEO insights

Personalized Touches

  • Birthday and anniversary acknowledgments with bonus traffic or discounts
  • Celebrating campaign successes with shared case studies
  • Customized traffic recommendations based on campaign performance

Visuals and Documentation

  • Before/after comparisons of campaign stats
  • Regular reporting: live stats by zone, sub-ID, GEO, and device

Feedback and Proactive Support

  • Dedicated Account Support via Telegram/Skype
  • Quick response protocol for reported issues
  • Regular check-ins for performance and experience feedback

Guarantee or Promise

  • Transparent data with no hidden costs
  • High quality traffic: no junk, only real users and real engagement

Operational Excellence

  • Strict adherence to scheduled meetings and reports
  • High standards of client communication
  • Instant campaign activation on receipt of pre-paid payment

2. How I Increase Customer Lifetime Value

Renewals & Contracts

  • Introduce prepaid volumetric term contracts to secure long-term commitments.
  • Offer an automated renewal system with incentives for continued commitment.

Upsells & Cross-Sells

  • Create a tier-based system of varied access levels with incremental services.
  • Offer additional premium features such as advanced reporting or personal consultant for upsell.

Bundling & Packaging

  • Create packages based on traffic type like email, pop, native to improve LTV.
  • Package exclusive access to case studies along with higher tier plans.

Loyalty & Retention Programs

  • Develop reward programs or discounts for frequent top-ups or larger deposits.
  • Implement a referral program for existing customers enticing them to make repeat purchases.

Custom Services and Personalization

  • Offer personalized performance analysis and optimization suggestions as an upsell.
  • Customized GEO whitelists and device targeting as a high tier feature.

Pricing Strategy

  • Introduce bandwidth-based pricing for higher-volume traffic purchase.
  • Explore the implementation of dynamic pricing based on customer's volume of traffic.

Customer Data and Insights

  • Leverage Hubspot CRM for customer segmentation and personalized marketing.
  • Develop an automated system to track customer behavior, churn risk & growth opportunities.

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

  • Offer high-value data reports for successful referrals
  • Referees get additional traffic credits on their first purchase

Shareable Assets

  • Design pre-made social posts about the advantage of Vrume's targeted traffic
  • Create sharable data-driven success stories
  • Tailor-made email templates for customers to send out

Timing and Triggers

  • Implement referral request during the optimization phase
  • Automate referral requests after a successful campaign scaling

Client Success Stories

  • Encourage customers to share their conversion successes with Vrume services
  • Shares testimonies during the onboarding process of the referee

Referral Contests

  • Launch quarterly contests rewarding the most referrals
  • Provide recognition with a spotlight feature on Vrume’s channels

Partner or Affiliate Programs

  • Foster partnerships with media buying agencies for a referral system
  • Collaboration with vertical-specific influencers and brands

Thank-You Experience

  • Send personalized thank-you notes for successful referrals
  • Offer increased traffic credits for top referrers

Take Your Marketing Plan to the Next Level

Now that you have your 1PMP, you've unlocked a FREE Marketing Clarity Call with my team.

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