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VLDMC

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Before
(Prospect)

1. My Target Market

Primary Target Market Summary

  • Families and individuals in the Philippines seeking convenient, safe, and reliable outpatient health and wellness services.

Audience Type

  • B2C
  • Primary segment: Families
  • Secondary segments: Employees completing medical requirements, health-conscious individuals

Needs – Primary Buying Considerations

  • Quality medical consultation
  • Efficient and convenient services
  • Reliable diagnostic tests

Demographics

  • Age Range: All ages
  • Gender: All
  • Geography: Nueva Vizcaya, Ifugao, Quirino, Mountain Province, and Isabela, Philippines
  • Income Level: Low to middle income (based on pricing and average revenue)
  • Profession: Various, including HR Professionals and Medical Secretaries

Psychographics

  • Lifestyle: Value health and wellness, prefer convenience
  • What they value: Accessibility and reliability of healthcare
  • Pain Points: Inconvenience and inefficiency of traditional hospital visits
  • Buying Behavior: Seek prompt, responsive, and friendly assistance

2. My Message to My Target Audience

Refined Elevator Pitch

  • VLDMC provides comprehensive outpatient healthcare services to families and individuals. We ensure convenient, accessible, and safe medical care so you can regain comfort and go back to living your life without delay.

Understanding Their Pain Points

  • The inconvenience and anxiety of hospital visits
  • Difficulty accessing specialized healthcare in Region 2
  • Struggles to meet various healthcare needs within one family unit

Transformation

  • Accessing comprehensive healthcare becomes seamless and stress-free
  • Gain peace of mind as healthcare needs are met promptly and professionally
  • Personalized healthcare and wellness plans lead to improved quality of life

Unique Selling Proposition (USP)

  • Unrivalled convenience and accessibility through our Online Appointment System
  • A versatile range of specialized clinics catering to diverse family healthcare needs
  • Streamlined patient journey and minimal wait times enabled by efficient processes

Brand Values & One-Liners

  • "Celebrating life by healing, caring, and providing prompt medical attention."
  • "Transforming lives with accessible, comprehensive, and reliable outpatient healthcare."
  • "Building healthier families through professional, friendly health and wellness services."

Tone

  • VLDMC’s voice is professional yet friendly, aims to inspire trust and confidence. Our goal is to make patients feel understood, cared for, and confident about the services we provide.

Hero Text Idea

  • Flag Text: Serving Families in Philippines' Region 2
  • Main Headline: Your Gateway to Prompt, Professional, and Comprehensive Outpatient Healthcare
  • Sub Headline: At VLDMC, we ensure reliable, convenient, and safe medical care for you and your family. Experience a hassle-free journey to better health and wellness with us.
  • CTA: BOOK YOUR APPOINTMENT TODAY

3. The Media I Will Use to Reach my Target Market

Website

  • Continue to optimize the GoHighLevel website for mobile usage
  • Track conversions for online appointments and free pre-consult screenings
  • Implement SEO strategies around local keywords and medical terms

Social Media

  • Utilize Facebook and Instagram to connect with families and health-conscious individuals
  • Post 3x per week with content about services, staff introductions, and health tips
  • Consider LinkedIn for networking with medical professionals and institutions

Paid Advertising

  • Allocate budget to Facebook ads targeting local families in the service regions
  • Run Google Search Ads for outpatient clinic related queries within the service regions

Content Recommendations

  • Blog posts about different specialties, health tips, and patient experiences
  • Share short health advice videos on social media

Partnerships & Outreach

  • Partner with local pharmacies and fitness centers for cross-promotion
  • Reach out to local businesses and offer corporate health packages
  • Participate in local health fairs and community events

SEO and Content

  • Optimize website with region-specific keywords
  • Regularly update the blog with health and wellness topics

Offline and Local Media

  • Place ads in local newspapers and radio stations
  • Distribute flyers at community centers, schools, and events

Online Events

  • Host webinars on health topics relevant to the local community
  • Participate in online health fairs or webinars

Online Networking

  • Join local Facebook groups and forums related to health and family
  • Participate in online discussions in health-related platforms

Directories

  • Register in local online directories and healthcare websites
  • Join the Philhealth and HMO directories for visibility among members

Cold Outreach

  • Send personalized emails to local businesses offering corporate health packages
  • Reach out to HR professionals and medical secretaries on LinkedIn with clinic offerings
During
(Lead)

1. My Lead Capture System

Lead Magnet

  • Guide: 'Top 10 Health Tips for Families'
  • Checklist: 'Preparing for Your Outpatient Visit'
  • Quiz: 'Find Your Fitness Level'

Tripwire Offer

  • Discounted initial consultation for first-time patients
  • Special price basic health check

Welcome Sequence

  • Welcome email with introduction to VLDMC and log-in details for the Online Appointment System
  • Follow-up on appointment scheduling options/encouragements
  • Regular health and wellness tips and updates

Segmentation

  • Tag leads as 'New Patient' or 'Returning Patient'
  • Tag leads based on their chosen specialty clinics or indicated health concerns

Chatbot and Automation

  • Implement chatbot for immediate replies to queries
  • Automation to send appointment reminders, health tips and updates

2. My Lead Nurturing System

Marketing CRM

  • Current platform: GoHighLevel
  • Automation capabilities: Email automation, Pipeline tracking
  • Recommended improvements: Implement SMS automation for appointment reminders

Sales CRM

  • Current platform: GoHighLevel
  • Pipeline tracking or handoff process: Track appointment booking, completion, and follow-ups
  • Recommended upgrades: None

Automated Follow-Ups

  • Post-appointment follow up: Thank clients for their visit and ask for reviews
  • Reactivation: Notify clients for due follow-up check-ups or routine tests

Newsletter

  • Frequency: Monthly
  • Topics: Healthcare tips, Clinic updates, New services or doctors

Retargeting & Ads

  • Google Ads for local search retargeting
  • Facebook retargeting ads for patients who have visited the website

Social Media and Content

  • Posting frequency: 3x weekly
  • Content type: Health tips, Staff introductions, Service highlight

Webinars and Events

  • Suggested cadence: Quarter, after organizing a Webinar on healthcare topics pertinent to the local community

Other Nurture Channels

  • Implement chatbot for immediate queries handling
  • SMS reminders for upcoming appointments

3. Sales Conversion Strategy

Sales Process

  • Continue the screening process that allows patients to understand what diagnostic tests they need before consulting the physician
  • Implement a dedicated follow-up system post-visit to address any concerns or questions
  • Integrate automated reminders in the CRM for appointments and recommended health check-ups

Sales Assets

  • Develop an SOP for front office staff detailing the registration and pre-consultation steps
  • Create an objection-handling script for common concerns such as pricing and time spent in clinic
  • Develop a visual mechanism to clearly lay out the patient’s journey in the clinic

Testimonials and Case Studies

  • Collect testimonials post-visit via email or text messaging
  • Showcase testimonials on the website main page and waiting area within the clinic
  • Develop patient case studies that can be shared on social media

Conversion Rate Insights

  • Track conversion rate of website visitors that book an appointment online
  • Aim to improve conversion rate by 10% in the first 6 months

Urgency and Offers

  • Offer time-limited family health check-up bundles
  • Messaging: "Early detection prevents complications. Book your appointment now."
  • Implement a fast-booking incentive for appointments made within 48 hours

Guarantees and Risk Reversal

  • Assure patients of high standards of hygiene and safety
  • Promote transparency in cost of services before providing them

Shock and Awe

  • Each new patient received a Welcome Pack that includes basic health tips and clinic services info
  • Personalized note in the Welcome Pack emphasizing committed patient care at VLDMC
After
(Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

  • A warm welcome email from the clinic with the appointment details and information on what to expect on the visit day
  • Online guides and maps for easy navigation through the facility

Communication Cadence

  • Automatic reminders via email/SMS/VOAS one day before the scheduled appointment
  • Regular email updates about new services, preventive health tips, and wellness newsletters

Client Education

  • Simple health manuals and FAQs about common medical conditions available online and in the clinic
  • Proactive informational videos and webinars on health and wellness

Personalized Touches

  • Birthday greeting emails/SMS with a discount voucher for self-care services
  • Personalized card and free wellness package after completing a number of visits

Visuals and Documentation

  • Online patient account in VOAS with records of past visits and diagnostic reports
  • Clear visual aids within facility for guidance

Feedback and Proactive Support

  • Regular patient feedback surveys with a rating system for each healthcare service
  • Prompt patient communication for service recovery in case of any dissatisfaction

Guarantee or Promise

  • "Love it or leave it" policy: if not satisfied after the first visit, the next consultation is on us
  • Guarantee of confidentiality and security of patient's medical information

Operational Excellence

  • Strict standards for healthcare staff's appearance, hygiene, and communication
  • Commitment to minimal wait times and efficient processing of medical consultations and diagnostics

2. How I Increase Customer Lifetime Value

Renewals & Contracts

  • Implement annual contracts for comprehensive health check packages
  • Offer discounts for prepay and yearly renewals for check-ups and diagnostic tests

Upsells & Cross-Sells

  • Introduce add-on services such as wellness programs, dietary counseling, and vaccination
  • Cross-sell auxiliary services like physiotherapy, laboratory tests, and preventive care clinics

Bundling & Packaging

  • Create multi-visit packages for chronic disease management
  • Offer family health packages inclusive of yearly check-ups, dental, and eye care

Loyalty & Retention Programs

  • Initiate a membership plan with exclusive medical benefits, discounts, and early bookings
  • Reward repeat customers with points redeemable for diagnostic services

Custom Services and Personalization

  • Develop premium packages with personalized care plans, priority slots, and direct physician access
  • Offer personalized health and wellness advice based on patient's medical history

Pricing Strategy

  • Offer value-based pricing tied to the comprehensiveness of the package
  • Incentivize long-term commitment with a tiered rate structure: higher discounts for longer commitments

Customer Data and Insights

  • Track customer appointments and visits to identify trends and predict future bookings
  • Monitor patient's health progress and satisfaction levels to prevent churn and to improve service offerings

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

  • Discount on next service for referring customers
  • Special deals or free services for successful referred new customers

Shareable Assets

  • Customized 'Refer-a-friend' digital flyers with unique referral codes
  • Facebook or LinkedIn referral posts ready-to-share

Timing and Triggers

  • After successful diagnostic test or appointment
  • Automated email or messages for customers who've had positive experience

Client Success Stories

  • Video testimonials from happy customers on website and social media
  • Health transformation stories posted regularly on website and social media

Referral Contests

  • Monthly draw for most referrals, with wellness package rewards

Partner or Affiliate Programs

  • Partnership opportunities with local businesses and medical practitioners

Thank-You Experience

  • Free wellness consultation for top referring customers
  • Personalized thank you note after each successful referral

Take Your Marketing Plan to the Next Level

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