Primary Target Market Summary

• Health-conscious men and women aged 30–70 who value scientific integrity, natural healing, and long-term wellness. They rely on evidence-based products for recovery, sleep, skin health, and energy improvement.

Audience Type

• B2C
• Adults, wellness professionals, athletes, therapists

Needs – Primary Buying Considerations

• Therapeutic effectiveness
• Science-backed products
• Natural healing
• Long-term wellness benefits

Demographics

• Age Range: 30-70
• Gender: Both
• Geography: Netherlands primarily, potentially EU for shipping
• Income Level: Medium to High (Based on product price)
• Profession: Wellness professionals, Athletes, Therapists

Psychographics

• Lifestyle: Health-conscious, active
• What they value: Scientific integrity, natural healing, and long-term wellness
• Pain Points: Poor recovery, sleep, skin health, or energy issues
• Buying Behavior: Research-oriented, evidence-driven

Decision-Making Roles

• Primary Decision Maker: Individual user
• Support Roles: Online educational content, professional recommendations

Refined Elevator Pitch

• Vivo Red Light Therapy empowers health-conscious individuals with improved sleep, energy, skin health, and recovery through our unique skin-contact red and near-infrared light panels. Experience cellular-level transformation that activates your body’s natural healing power. No hype. No guesswork. Just science.

Understanding Their Pain Points

• Struggling to improve sleep quality, skin health, recovery, and energy balance through safe and natural methods
• Currently relying on sub-optimal solutions or treatments with potential side effects
• Overwhelmed by gimmicky, non-evidence-based health products.

Transformation

• Experience deep recovery, enhanced sleep, younger-looking skin, and balanced energy levels
• Enjoy a more vibrant, energetic life, feeling good from the inside out
• Upgrade your wellness routine with a science-backed, reliable, and efficient solution.

Unique Selling Proposition (USP)

• The exclusive provider of skin-contact red light therapy panels in Europe, ensuring a more effective treatment
• EMF-safe, flicker-free devices scientifically calibrated for optimal light intensity
• Cutting through marketing hype with tangible results based on real photobiomodulation science.

Brand Values & One-Liners

• 'Lighting the way to better health.'
• 'Real science. Real results. No hype.'
• 'Activating wellness at a cellular level.'
• 'Beyond skin deep, reach for the light within.'
• 'Discover the power of natural healing with VIVO.'

Tone

• Vivo’s brand tone is educational, empowering, trustworthy, and authentic. We speak directly to our users, emphasizing science over hype, and promoting a sense of ownership over one's own health journey. We aim to imbue customers with a sense of enlightened confidence.

Hero Text Idea

• Flag Text: 'Europe's Trusted Red Light Therapy'
• Main Headline: 'Unlock Your Body's Natural Healing Power'
• Sub Headline: 'Experience improved sleep, skin health, energy, and recovery through safe, scientifically-backed red light therapy. See real results, without hype or false claims.'
• CTA: 'Transform Your Wellness Today'

Website

• Continue using Wix platform due to its user-friendly interface and cost-effectiveness
• Track events like: Visits to the product page, Engagements with the product videos, Clicks on the 'buy now' button, Completion of purchase
• Focus on improving mobile experience as health-and-wellness consumers increasingly research and shop on smartphones

Social Media

• Prioritize Facebook and Instagram: They have broad demographics and are good platforms for educating consumers about health-and-wellness topics
• Post bi-weekly educational content to build trust
• Publish weekly customer testimonials to enhance credibility
• Utilize Instagram stories for showcasing product use and benefits

Paid Advertising

• Use Google Ads for keyword-targeted campaigns. Focus on keywords relative to red and near-infrared light therapy and its benefits
• Employ Facebook ads with a specific focus towards health-conscious adults aged 30–70

Content Recommendations

• Develop long-form blog posts on photobiomodulation science
• Create infographics highlighting product benefits
• Record testimonial videos from satisfied customers

Podcasts

• Start a VIVO Red Light Therapy podcast aimed towards health-conscious adults
• Try to appear on health and wellness podcasts like 'The Doctor's Farmacy', 'Feel Better, Live More', and 'The Energy Blueprint'

Partnerships & Outreach

• Partner with yoga studios, gyms and wellness centers to reach a wider audience
• Reach out to wellness bloggers and influencers for product reviews

SEO and Content

• Optimize website with keywords related to red light therapy and photobiomodulation
• Create blog posts on topics like benefits of red light therapy, photobiomodulation science, etc.

Offline and Local Media

• Sponsor local health and wellness events
• Distribute flyers in health clubs, gyms, and clinics

Online Events

• Host webinars explaining light therapy science, benefits, and how to effectively use VIVO products

Online Networking

• Engage in online forums & communities like HealthBoards, Wellness Mama, and CureZone

Cold Outreach

• Leveraging LinkedIn and email for outreach to wellness professionals
• Target audience: Wellness professionals, athletes, therapists