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Velext Studio

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Before
(Prospect)

1. My Target Market

Primary Target Market Summary

  • CEOs or founders of small to medium-sized creative businesses seeking to enhance online image and grow their brand strength. Their websites may be dated or underperforming, and they may not fully appreciate the value of strategic design.

Audience Type

  • B2B
  • Creative businesses

Industries (if B2B)

  • Creative industries such as design, fashion, music, publishing.

Needs – Primary Buying Considerations

  • Strong online brand presence
  • Improved conversions on the website
  • Trustworthy and up-to-date web design

Demographics

  • Age Range: Not specified
  • Gender: Not specified
  • Geography: Belgium
  • Income Level: $3,000 - $15,000 Monthly
  • Profession: CEOs or Founders
  • Business Size: Small to Medium

Psychographics

  • Lifestyle: Likely busy managing multiple aspects of businesses
  • What they value: Growth, digital presence, cost-risk ratio
  • Pain Points: Outdated web design, underperforming online presence, lack of understanding towards the impact of design
  • Buying Behavior: Seeks proven value before investment, attracted to risk-free offers
  • Decision-Making Roles:
  • Primary Decision Maker: CEO/ Founder
  • Secondary Decision Influencers: Not specified
  • Support Roles: Not specified

2. My Message to My Target Audience

Refined Elevator Pitch

  • Velext Studio empowers creative brands with strategic and psychologically-informed web design, turning visitors into clients and transforming brands into immersive experiences.

Understanding Their Pain Points

  • Dated online image affecting brand perception
  • Lack of understanding on the impact of good design
  • Low website conversions and user engagement

Transformation

  • Increased website conversions
  • Enhanced brand image and credibility
  • Improved product/service showcase leading to better sales

Unique Selling Proposition (USP)

  • 0 Risk strategy-driven web design service
  • Guaranteed results or pay nothing
  • SEO-enhancement and monthly site updates included

Brand Values & One-Liners

  • \"Bringing design and strategy together for your success.\"
  • \"Zero-risk web design with guaranteed results.\"
  • \"Transforming brands into experiences.\"

Tone

  • Velext Studio embodies a proactive, confident, and collaborative tone. We are your strategic partner, instilling trust and empowering your creative voice.

Hero Text Idea

  • Flag Text: \"Belgium’s Web Design Virtuoso\"
  • Main Headline: \"Strategically-Driven Web Design for Creative Brands\"
  • Sub Headline: \"From underperforming websites to vibrant digital hubs that convert. Experience zero-risk transformation.\"
  • CTA: \"Start with a Free Audit\"

3. The Media I Will Use to Reach my Target Market

Website

  • Build new website on Wordpress or Wix for cost-efficiency
  • Enable Google Analytics for tracking user behaviors and conversions
  • Prioritize mobile first design

Social Media

  • LinkedIn: Professional content around web design and digital strategy (Posting frequency: 2-3 times a week)
  • Instagram: Showcasing completed designs and behind-the-scenes of work process (Posting frequency: 3-4 times a week)

Paid Advertising

  • Google Ads: Targetting companies looking for web design services
  • LinkedIn ads: Reaching out to CEOs and founders of small medium businesses

Content Recommendations

  • Blog posts: Best practices for web design and the impact of good design on businesses
  • Case studies: Showing the transformation of client's website before and after the redesign

Directories

  • Google My Business: To establish local online presence
  • Industry-specific directories such as Clutch and GoodFirms

Partnerships & Outreach

  • Partnership with creative agencies or marketers who need web design services for their clients
  • Attend local networking events for creative industry professionals

SEO and Content

  • Create a blog with SEO-optimized articles related to the industry
  • Use SEO tools like Moz or SEMrush to analyze keywords and improve website ranking

Offline and Local Media

  • Sponsor local creative events such as design meetups or art exhibitions
  • Print ads in local business magazines

Online Events

  • Host free webinars or online workshops on web design best practices

Online Networking

  • Join relevant online forums and LinkedIn groups related to web design and digital marketing

Cold Outreach

  • Reach out to potential clients via LinkedIn and offer a free website or design audit
During
(Lead)

1. My Lead Capture System

Lead Magnet

  • Free Website Audit: Identify potential improvements a prospect could make on their current website.
  • PDF Guide: 'The Impact of good website design on business success'.
  • Online Workshop: 'Boost Conversions with Strategic Web Design'.

Tripwire Offer

  • Quick Redesign Consultation: A low-cost, mini redesign service for a single page.
  • Website SEO analysis service: Detailed report on how to improve website SEO.

Welcome Sequence

  • Initial Email: Thanks for the interest with the lead magnet content.
  • Follow-Up Email: Offer tripwire service.
  • Ongoing Engagement: Value-drive content and tip on website design.

Segmentation

  • Based on Interest: Whether they showed interest in web design, SEO, or business strategy.
  • Based on Engagement: Whether they attended the workshop, downloaded the guide.

Chatbot and Automation

  • Use a chatbot on the website to collect visitor contact details and their primary need.
  • Automate email responses based on the prospect's response to lead magnet or tripwire offer.

2. My Lead Nurturing System

Marketing CRM

  • Recommended platform: HubSpot due to its robust features for small business needs.

Sales CRM

  • Recommended platform: Zoho CRM for simplifying the sales process and integration with marketing efforts.

Automated Follow-Ups

  • Post-opt-in automation triggered by lead magnet downloads.
  • Bi-weekly email follow-ups to reinforce value and offer scheduling for Strategy Calls.

Newsletter

  • Frequency: Monthly.
  • Focusing on topics such as good design and impact on business, case studies.

Retargeting & Ads

  • Platform: Google Display Network for retargeting website visitors, LinkedIn lead ads targeting CEOs and founders.

Social Media and Content

  • Posting frequency: 2x per week on LinkedIn, 3x on Instagram.
  • Content focus: Completion showcase, client testimonials, design tips, and best practices.

Webinars and Events

  • Monthly webinar providing professional insights on strategic web design.

Other Nurture Channels

  • Use of Tars Chatbot tool for website interaction.
  • Follow up via SMS by integrating Twilio with HubSpot.

3. Sales Conversion Strategy

Sales Process

  • Analyze current conversion rate and identify areas of friction.
  • Automate follow-up on free audit completion and custom proposal submission with email sequences.
  • Implement CRM solution to manage leads effectively and streamline communication.

Sales Assets

  • Create a sales script for cold outreach and strategy calls.
  • Develop a comprehensive SOP for the sales process.
  • Design a compelling proposal template highlighting zero-risk offer, measurable benefits, and free bonuses.

Testimonials and Case Studies

  • Request testimonials from satisfied clients after project completion.
  • Create before-and-after case studies to demonstrate transformation delivered.
  • Show case studies in proposals and testimonials on various channels (website, social media, outreach emails).

Conversion Rate Insights

  • Set a conservative conversion rate target based on industry averages.
  • Use Google Analytics to continuously monitor and optimize the conversion rate.

Urgency and Offers

  • Position the zero-risk offer as a limited-time opportunity.
  • Announce the availability of free slots on a first-come, first-served basis to create scarcity.

Guarantees and Risk Reversal

  • Highlight the zero-risk offer consistently throughout the sales process.
  • Implement a 100% refund guarantee if measurable goals are not achieved.

Shock and Awe

  • Send a personalized thank you note or gift card upon project completion to create a lasting impression.
  • Surprise long-term clients with free minor design improvements.
After
(Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

  • Send a personalized welcome email with the next steps, project timeline, and key contacts.
  • Organize a kickoff video call to discuss project goals, expectations, and process.
  • Provide a printed welcome kit that includes a project roadmap, contact information, and a visual overview of the website design process.

Communication Cadence

  • Weekly check-ins via email with project progress, milestones reached, and next steps.
  • Monthly video calls for detailed project updates and discussion of any issues or changes.
  • Immediate communication via email for significant changes or challenges.

Client Education

  • Provide an FAQ guide on website design, SEO, and digital image.
  • Create training videos about website management, strategy, and importance of design in conversions.
  • Offer a knowledge hub on the business website with educational resources and updates.

Personalized Touches

  • Send a thank you note and small personalized gift (like a branded mouse pad) upon project initiation.
  • Celebrate project milestones with a virtual congratulatory message.
  • Surprise clients on their birthday with a personalized digital card.

Visuals and Documentation

  • Regularly provide before and after visuals of the website improvement.
  • Share monthly progress reports with key metrics and SEO performance.
  • Offer a comprehensive documentation at project completion detailing all changes made, their reasons, and their impacts.

Feedback and Proactive Support

  • Organize regular feedback sessions to untangle any issues and make necessary improvements.
  • Activate an immediate support channel for design and technical queries.
  • Implement a proactive system to monitor website performance and address potential issues in advance.

Guarantee or Promise

  • Reinforce Velext Studio's 0 risk offer where clients pay nothing if their objectives are not met.
  • Ensure clients understand and remember this unique selling proposition.

Operational Excellence

  • Maintain the utmost flexibility in scheduling meetings and discussions.
  • Pledge punctuality in all communications and deliveries.
  • Promise quality in the design and strategy work, ensuring it aligns with the client's brand and exceeds expectations.

2. How I Increase Customer Lifetime Value

Renewals & Contracts

  • Introduce bi-annual or annual website design refresh contracts
  • Provide reputation management add-on services for existing clients
  • Offer pre-pay discounts for clients opting for long-term contracts

Upsells & Cross-Sells

  • Upsell additional SEO services or conversion rate optimization offerings
  • Cross-sell with website analytics and traffic growth packages

Bundling & Packaging

  • Bundle website design with monthly maintenance, SEO optimization and minor updates packages

Loyalty & Retention Programs

  • Introduce a referral program: reward long-standing clients for referring new customers

Custom Services and Personalization

  • Offer premium personalized packages with preferential access to new services and features

Pricing Strategy

  • Implement value-based pricing for clients, with progress-based payments tied to measured objectives

Customer Data and Insights

  • Leverage website analytics to better understand user behavior, and apply these insights to improve design elements and enhance conversion rates

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

  • Provide a discounted future service for successful referrers
  • Give exclusive bonuses to referred clients

Shareable Assets

  • Create pre-made social media posts that can be easily shared
  • Design downloadable referrals cards available from your website

Timing and Triggers

  • Ask for referrals after the client's website has seen improved conversions
  • Set up automated reminders when certain client milestones are achieved

Client Success Stories

  • Collect and share testimonials from satisfied customers
  • Include a success story highlight in monthly updates

Referral Contests

  • Organize quarterly referral contests with rewards such as additional site updates

Partner or Affiliate Programs

  • Collaborate with local creative businesses for mutual referrals
  • Create ambassador program for repeat clients

Thank-You Experience

  • Send personalized thank-you notes to top referrers
  • Publicly recognize top referrers in your newsletter or blog

Take Your Marketing Plan to the Next Level

Now that you have your 1PMP, you've unlocked a FREE Marketing Clarity Call with my team.

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