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Vegas Display/Snap Panel Displays

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Before
(Prospect)

1. My Target Market

Primary Target Market Summary

  • Business owners, sales reps, and marketing managers who need portable, easy-to-set-up, high-quality displays for trade shows, expos, and in-person demos.

Audience Type

  • B2B
  • Segment: Exhibitors, marketing managers, traveling sales representatives

Industries

  • Trade shows & Expos
  • Retail Industry
  • Sales & Marketing Services

Needs – Primary Buying Considerations

  • High-quality, easily transportable & reconfigurable displays
  • Professional aesthetics
  • Rapid setup and takedown

Demographics

  • Geography: United States
  • Profession: Business Owners, Marketing Managers, Sales Reps

Psychographics

  • Lifestyle: Busy, Frequently Traveling
  • What they value: Efficiency, Professionalism, Portability
  • Pain Points: Time-consuming booth setups, Cumbersome transport
  • Buying Behavior: High value on simplicity and quality
  • Decision-Making Roles:
  • Primary Decision Maker: Business Owners / Marketing Managers
  • Secondary Decision Influencers: Sales Representatives

2. My Message to My Target Audience

Refined Elevator Pitch

  • Vega Display/Snap Panel Displays simplifies the trade show hustle for exhibitors, sales reps, and event marketers by offering a lightweight, easy-to-assemble display solution. We take care of everything from design to transport, providing affordable, professional display kits that can be set up in minutes and customizable to any event.

Understanding Their Pain Points

  • Overwhelm and anxiety over creating professional trade show displays
  • Struggling with heavy, costly, and time-consuming booth setups
  • Stress from handling design, assembly, and logistics of trade show displays

Transformation

  • A lightweight, professional booth that sets up quickly and easily
  • Significant savings in time, money, and stress
  • Increased business credibility and visibility at trade shows and events

Unique Selling Proposition (USP)

  • Lightweight, modular displays that combine style, functionality, and portability
  • Full-service offer, covering design, printing, shipping, and storage needs
  • Irresistible for traveling exhibitors due to setup flexibility and cost-effectiveness

Brand Values & One-Liners

  • 'Snap. Set up. Stand out. We make trade shows simple.'
  • 'Professional displays made easy. Focus on your audience, leave the setup to us.'
  • 'Your exhibit, your way: lightweight, customizable, and ready in minutes.'

Tone

  • Vega Display/Snap Panel Displays communicates with a tone of ease, professional expertise, and customer-centric focus. We aim to be the calm in the chaotic world of trade show planning, projecting efficiency and reliability.

Hero Text Idea

  • Flag Text: 'Professional Exhibits Made Easy'
  • Main Headline: 'Craft High-End Displays in Minutes with Snap Panels'
  • Sub Headline: 'Say goodbye to stress and hello to seamless, modular displays that look great and set up fast. Let's amplify your brand impact at every event.'
  • CTA: 'Start Designing Your Display Kit'

3. The Media I Will Use to Reach my Target Market

Website

  • Optimize Wordpress site for mobile users (trade show managers often work on-the-go)
  • Track goals such as Product Inquiries and Contact Form Submissions using Google Analytics

Social Media

  • Highlight product use cases on Instagram 3 times per week
  • Share helpful trade show tips on LinkedIn weekly

Paid Advertising

  • Use LinkedIn Sponsored Content to boost brand image among B2B audience
  • Leverage Google Display Ads for retargeting website visitors

Content Recommendations

  • Create blog posts on "How to Make a Lasting Impression at Trade Shows"
  • Produce videos showing speed and ease of Snap Panel setup

Podcasts

  • Look to feature on trade show related podcasts such as "The Trade Show Chronicles"

Directories

  • List business on B2B directories like Trade India and Indiamart

Publications

  • PR outreach to trade show publications like EXHIBITOR Magazine

Partnerships & Outreach

  • Collaborate with trade show organizers to feature Snap Panel Displays at events

SEO and Content

  • Optimize content around industry specific keywords, such as 'portable trade show displays'

Offline and Local Media

  • Sponsor local business events with display space, leveraging the Snap Panel system

Online Events

  • Conduct webinars demonstrating how to best use Snap Panel Displays

Online Networking

  • Participate in industry-specific forums about trade show marketing

Cold Outreach

  • Reach out to businesses attending upcoming trade shows via LinkedIn
During
(Lead)

1. My Lead Capture System

Lead Magnet

  • Guide: ‘Ultimate Guide to Trade Show Success’
  • On-demand Webinar: ‘Simplify Your Booth: How-to Webinar for Lightweight Displays’
  • Comparision Chart: 'Traditional vs. Snap Panels: Speed, Cost & Hassle Comparison'

Tripwire Offer

  • Mini Display Kit: A low-cost portable display kit for small events
  • Design Consultation: Discounted consultation with layout design expert

Welcome Sequence

  • Quick Thank You: Acknowledge the sign-up and reiterate the benefits of Snap Panels
  • Video Tutorial: Share a tutorial showcasing how easy it is to setup Snap Panels
  • Case Study: Send a case study of a successful client use of Snap Panels
  • Offer reminder: Remind about your product and special offer

Segmentation

  • By Industry: Different industries have different display requirements
  • By Event Frequency: Segment by how often they attend trade shows/events

Chatbot and Automation

  • Lead Qualification: Use chatbot for initial lead qualification
  • 24/7 Customer Service: Use chatbot for around-the-clock customer queries

CRM improvements

  • Lead Scoring: Implement lead scoring in the CRM to prioritize sales follow-up
  • Automation: Automate follow-up emails based on lead’s interaction with original email

2. My Lead Nurturing System

Marketing CRM

  • Current platform: Unspecified
  • Automate follow-ups and lead scoring
  • Consider a CRM like Hubspot for its extensive automation capabilities

Sales CRM

  • Current system: Unspecified
  • Set up a streamlined handoff process between marketing and sales
  • Recommended to use a tool like Pipedrive for its lead tracking features

Automated Follow-Ups

  • Send an automated email sequence post-inquiry with design suggestions, case studies, and prompts for consultation booking
  • Deploy SMS reminders for scheduled consultations or pending orders

Newsletter

  • Send monthly newsletters featuring success stories, industry news, and trade show tips

Retargeting & Ads

  • Google Ads and LinkedIn Ads for retargeting funnel abandoners and prospecting
  • Utilize trade-show-related keywords and messages

Social Media and Content

  • Bi-weekly LinkedIn and Instagram posts showcasing product applications and tips

Webinars and Events

  • Host quarterly webinars demonstrating the product's ease of setup and flexibility
  • Participate in relevant industry events to showcase the product and generate direct leads

Other Nurture Channels

  • Use a chatbot on the website for immediate inquiries and lead qualification
  • Consider SMS marketing as a retention and re-engagement tool

3. Sales Conversion Strategy

Sales Process

  • Define each step and role in CRM to support consistent follow-through
  • Use a visual project tracker to manage design, production, and shipping status
  • Implement automated email reminders for upcoming deadlines and payments

Sales Assets

  • Develop customizable pitch deck featuring Snap Panel Display benefits and case studies
  • Craft call and email scripts for each stage of sales process, focusing on key pain points and USP

Testimonials and Case Studies

  • Request testimonials post-event, during the follow-up stage
  • Display testimonials on website and include in sales pitches
  • Showcase ‘Before & After’ exhibits transformations on website and social media

Conversion Rate Insights

  • Use CRM to track conversion rates at each step
  • Identify and address any process steps with higher drop-off rates

Urgency and Offers

  • Offer seasonal deals or discounted bundles for recurring events
  • Limit custom design slot availability to create scarcity

Guarantees and Risk Reversal

  • Offer 100% deposit refund for cancellations 30 days prior to event
  • Provide a ‘Satisfaction or Redesign’ guarantee for design services

Shock and Awe

  • Send a branded thank you gift post-event or after a large purchase
  • Personalize the purchase experience with thank you notes and event-specific design tips
After
(Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

  • Send a personalized email with a welcome video & DIY setup guide
  • Include FAQ and troubleshooting tips in the welcome email/package

Communication Cadence

  • Weekly email updates during the production/prep phase
  • Dedicated customer service line for immediate concerns & inquiries
  • Follow-up call after event to check in and get feedback

Client Education

  • Create how-to videos for quick set-up and configurations
  • Establish a knowledge hub with guides for maximizing the product's use

Personalized Touches

  • Handwritten thank-you note upon purchase or rental
  • Send birthday wishes & year-end reflections

Visuals and Documentation

  • Regularly share client’s ‘before and after’ setup photos on social media

Feedback and Proactive Support

  • Check-in call after first event usage
  • Quarterly customer survey to gather feedback

Guarantee or Promise

  • Offer a risk-free policy, allowing returns if not satisfied within 30 days

Operational Excellence

  • Implement punctuality in delivery and consistent professional communication
  • Ensure all shipments are neatly packed and clean

2. How I Increase Customer Lifetime Value

Renewals & Contracts

  • Introduce an annual 'subscription' model that includes storage and shipping services.
  • Offer early renewal incentives like discounted accessories or free graphics upgrades to those who renew their annual subscription early.

Upsells & Cross-Sells

  • Upsell more durable or custom display panels for larger events.
  • Cross-sell banner stands, lighting kits, or custom graphics to enhance their booths aesthetic and visibility.
  • Introduce a 'complete kit' upscale product combining the panels, accessories, graphics, shipping, and storage.

Bundling & Packaging

  • Create starter, standard, and deluxe display packages at different price points to encourage higher spends.
  • Bundle relevant accessories (lighting, hooks, shelves) with panels and offer discounts for package deals.

Loyalty & Retention Programs

  • Implement a reward program offering discounts or free services (like design consultation) based on purchase history.
  • Provide exclusive offers and discounts to customers who refer other businesses.

Custom Services and Personalization

  • Offer premium, personalized graphic design services, custom display designs, or branded shipping containers.

Pricing Strategy

  • Offer lower annual pricing for long-term commitment or recurring usage.
  • Use value-based pricing for custom design or exceptional customer service requests.

Customer Data and Insights

  • Utilize CRM to track purchase patterns, customer preferences, and repeat business.
  • Analyze customer behavior to identify upsell opportunities or potential churn.

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

  • Referrer earns a % off their next rental or purchase for every new customer referred.
  • Referee receives a % off first rental or purchase.

Shareable Assets

  • Social media post templates themed around trade shows.
  • Email templates with brief introduction about Snap Panel Displays and the referral program.

Timing and Triggers

  • Post-purchase: Share referral program details.
  • After successful event: Request review and remind about referral incentives.

Client Success Stories

  • Curate testimonials with before-and-after examples.
  • Share success stories on social media and email newsletters.

Referral Contests

  • Quarterly contests for 'Most Referrals'
  • Winners can choose between a larger discount or a free accessory kit.

Partner or Affiliate Programs

  • For event planners and trade show organizers.
  • Detailed tracking via referral codes.

Thank-You Experience

  • Top referrers receive a personalized thank-you note.
  • Recognition in newsletters or social media.
  • Occasional surprise upgrades or accessories.

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