Primary Target Market Summary

• VANROOY design's ideal client is a mid-career to senior-level professional involved in hospitality business development, specifically in running or managing restaurants and hotels. They value adventure, attention to detail, and have the funds to invest in transformative interior design.

Audience Type

• B2B
• Key customer segments: Hotel & Restaurant Owners, Project Managers, and VPs of Design & Construction

Industries (if B2B)

• Hospitality
• Hotel Management
• Restaurant Management

Needs – Primary Buying Considerations

• Strategic interior design that enhances customer experience
• Full-service support

Demographics

• Age Range: 35-65
• Gender: Male
• Geography: United States
• Profession: Owner, Project Manager, VP of Design & Construction
• Business Size: 25+ employees

Psychographics

• Lifestyle: Values adventure, travel, and leisure
• What they value: Quality, Detail-Orientation, Expansive Design
• Pain Points: Need for unique and functional design in their space
• Buying Behavior: Decisive, Invests in Growth, Seeks Quality
• Decision-Making Roles:
• Primary Decision Maker: Owner
• Secondary Decision Influencers: VP of Design & Construction, Project Manager

Secondary Target Market

• Funded startups with disruptive boutique hotel concepts seeking rollouts across the United States. They value innovative design and seek supportive and experienced design partners.

Refined Elevator Pitch

• VANROOY Design provides visionary restaurant and hotel operators with strategic interior design through a unique hospitality-focused approach, so they can cultivate human connection, drive business growth, and build a lasting legacy.

Understanding Their Pain Points

• Inefficiently designed spaces hindering customer experience and business success
• The current state of accommodation spaces that lacks uniqueness and a sense of identity
• Struggling with bland design elements that do not resonate with the brand or customers

Transformation

• Achieving efficient, unique, and brand-reflecting spaces
• Elevating customer experience, sparking delight, and creating a memorable ambiance
• Witnessing elevated business performance and proliferation of their brand's legacy in the industry

Unique Selling Proposition (USP)

• Unique combination of design expertise and hands-on hospitality experience
• Proven track record in transforming hospitality spaces into success stories
• Superior understanding of operational needs and customer desires in the restaurant/hotel spaces

Brand Values & One-Liners

• "Transforming spaces, transcending experiences"
• "Designing tomorrow’s legacy today"
• "Because great design starts with a story"
• "Strategically crafted spaces that speak your brand"
• "Creatively dangerous design for daring brands"

Tone

• VANROOY makes robust use of a bold, visionary and inspiring tone, imbued with elements of adventure, sophistication and a touch of danger. This tone is designed to incite a sense of excitement, boldness and aspiration, empowering its clientele to commit to design breakthroughs that further their business success.

Hero Text Idea

• Flag Text: Redefining Hospitality Design – USA
• Main Headline: Crafting Spaces that Fuel Success
• Sub Headline: Embrace our unique blend of hospitality experience and design expertise to transform your restaurant or hotel into an unforgettable experience. Drive growth, foster deep connections, and leave a lasting legacy.
• CTA: Start Your Design Journey

Website

• Continuation with Wordpress for robust customization and SEO capabilities
• Track events like 'Proposal Request', 'Contact Form Submission', and 'Page Engagement'
• Optimize for both desktop and mobile use considering the B2B nature of the business

Social Media

• Focus on LinkedIn for reaching executives in the hospitality industry. Engage in LinkedIn Groups related to hotel and restaurant design
• Instagram to showcase design work, behind-the-scenes content
• Post 3x a week on LinkedIn and 5x a week on Instagram

Paid Advertising

• Google Ads for keyword-targeted campaigns around 'restaurant design', 'hotel design', and locality-specific terms
• LinkedIn Sponsored Content targeting those in hospitality management roles

Content Recommendations

• Blog topics like 'The Impact of Interior Design on Restaurant Performance', 'Transforming Hotels through Design'
• Case studies showcasing transformations for specific clients

Directories

• Get listed on industry-specific directories like the American Society of Interior Designers (ASID), International Interior Design Association (IIDA)

Publications

• Collaborate with magazines like Architecture Digest, Boutique Design, Hospitality Design

Partnerships & Outreach

• Partner with local hospitality associations for joint events or promotional opportunities
• Partner with contract furniture companies, lighting companies that serve a similar target audience

SEO and Content

• Implement a blog strategy targeting keywords around restaurant design, hotel design
• Gain organic visibility through guest posting on hospitality or design-related blogs

Offline and Local Media

• Sponsor local hospitality industry events
• Network in local trade shows, interior design, hotel & restaurant exhibitions

Online Events

• Host webinars on 'Impactful Interior Design in Hospitality'
• Participate in virtual trade shows within the hospitality industry

Online Networking

• Participate in forums like Restaurant Owner, Hotelier Network
• Engage in Facebook groups about Restaurant Owners, Hotel Management

Cold Outreach

• Reach out via LinkedIn InMail to targeted audience within hospitality management
• Cold email outreach to potential clients sharing case studies, content value