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unverschämtWEIBLICH

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Before
(Prospect)

1. My Target Market

Primary Target Market Summary

  • High-achieving, successful women who feel internally disconnected and are ready to turn the years of pressure, shame, and expectations into a grounded, embodied, unapologetically feminine energy. These women seek authenticity, depth, freedom, and connection.

Audience Type

  • B2C
  • Women, Entrepreneurs, Leaders, Coaches, Consultants, Change-makers

Needs – Primary Buying Considerations

  • Personal transformation and empowerment
  • Learning to lead from truth rather than trauma

Demographics

  • Age Range: 35–55
  • Gender: Female
  • Profession: CEOs, Founders, Creative Entrepreneurs, Senior Leaders, Executives, Coaches, Consultants, Change-makers
  • Income Level: €80,000–€250,000+ annually

Psychographics

  • Lifestyle: High-functioning, accomplished yet feeling internally disconnected
  • What they value: Authenticity, Depth, Freedom, Truth, Connection, Growth
  • Pain Points: Feeling tired of performing, wanting to live truly and authentically, desiring to feel safe in their body
  • Buying Behavior: Invests in high-value, transformational experiences

Secondary Target Market (only if applicable)

  • N/A

2. My Message to My Target Audience

Refined Elevator Pitch

  • unverschämtWEIBLICH provides high-achieving women with a deep return to their authentic selves through transformational, embodiment-based coaching, so they can lead, love, and create from a place of presence and power.

Understanding Their Pain Points

  • Overwhelmed by the pressure of performance and societal expectations.
  • Currently feeling disconnected, inauthentic, and exhausted.
  • Struggling with unfelt shame and the restless desire for realness and connection.

Transformation

  • Rebuilds trust with herself and owns her authentic power.
  • Experiences emotional liberation from shame, pressure, and perfectionism.
  • Leads, loves, and creates with unapologetic feminine power and ease.

Unique Selling Proposition (USP)

  • Transforms shame into power, integrating embodiment and deep emotional work.
  • Prioritizes remembering over fixing — who they were before the world told them who to be.
  • Offers a structure for lasting transformation, with personalized guidance, embodiment practices, and community support.

Brand Values & One-Liners

  • "unverschämtWEIBLICH. Because coming home to yourself is the most powerful revolution."
  • "She's back. Coming home to her feminine nature. A deep return to her body, her truth, and her creative power."
  • "She owns her shame — and turns it into sacred power. She's back in her body, her rhythm, her life."
  • "My cycle. My business. My rules. Period."
  • "I ❤️ My Numbers. Because clarity is power — and peace."

Tone

  • unverschämtWEIBLICH speaks in a bold, empathetic tone that embodies deep experience and wisdom. The brand promises to make customers feel seen, heard, and deeply connected.

Hero Text Idea

  • Flag Text: "Transforming Feminine Power"
  • Main Headline: "unverschämtWEIBLICH: Coming Home to Your Authentic Self"
  • Sub Headline: "Turn Shame Into Sacred Power. Lead, Love, and Create Authentically."
  • CTA: "Start Your Transformation Journey"

3. The Media I Will Use to Reach my Target Market

Website

  • Enhance Wordpress site with a stronger call-to-action
  • Implement Google Analytics to track conversions
  • Utilize more mobile-friendly design elements

Social Media

  • Prioritize Instagram for frequency: 4-5 posts per week
  • LinkedIn for professional connection: 2 posts weekly
  • Include client testimonials and transformation stories

Paid Advertising

  • Target Facebook Ads towards women aged 35-55
  • LinkedIn ads targeting leadership roles
  • Use unique selling proposition in ad copy

Content Recommendations

  • Blog posts on transformation stories and coaching process
  • Instagram reels on embodiment practices

Podcasts

  • Start own podcast, discussing transformational journeys
  • Appear on 'Women Taking the Lead' and 'Unshamed Woman' podcasts

Directories

  • Register on wellness-focused directories such as Heart Soul and Fitness Directory

Publications

  • Contribute articles to women-focused magazines like 'Women's Health' and 'Cosmopolitan'

Partnerships & Outreach

  • Collaborate with companies focused on women's wellness, yoga studios, and specialist wellbeing retreats

SEO and Content

  • Incorporate researched keywords in blog and website content
  • Focus on long-tail keywords related to women's empowerment, coaching, and transformation

Offline and Local Media

  • Advertise in local health and wellness magazines
  • Host local workshops and information sessions

Online Events

  • Host monthly webinars on transformation and embodied living

Online Networking

  • Engage in entrepreneurial and women's empowerment online groups like Female Entrepreneur Association group on Facebook

Cold Outreach

  • Target female entrepreneurs and leaders via LinkedIn with personalized connection requests
During
(Lead)

1. My Lead Capture System

Lead Magnet

  • Free Guide: '5 Steps to Reconnecting With Your Feminine Power'
  • Emotional Self-Assessment: 'Find Out How Disconnected You Really Are'
  • Webinar: 'Turning Shame into Sacred Power: An Embodiment Journey'

Tripwire Offer

  • Introductory Workshop: 'Coming Home to Your Feminine Nature'
  • 1:1 Discovery Call
  • Simplified Mini-course: 'Understanding Your Truth and Breaking Free'

Welcome Sequence

  • Introduction Email: Welcome Message & Guide Download Link
  • Follow-up Email 1: User's personal journey story && Success Case
  • Follow-up Email 2: Tripwire Offer

Segmentation

  • Via Emotional Self-Assessment Results
  • Based on Interaction with Emails (open rate, click rate)

Chatbot and Automation

  • Chatbot offering lead magnets on exit intent on web pages
  • Automatation for welcome sequence and regular follow-up emails

2. My Lead Nurturing System

Marketing CRM

  • Recommended platform: ActiveCampaign or Keap due to robust features, relatively low cost, and integration capabilities.

Sales CRM

  • Recommended platform: Pipedrive due to its user-friendly interface and strong sales pipeline visualization.

Automated Follow-Ups

  • Post-opt-in: Send a welcome message with an overview of what to expect.
  • Weekly nurture: share embodiment practices, success stories, blog articles, resources.
  • Special triggers: Client anniversaries, holiday greetings, program introductions.

Newsletter

  • Bi-weekly cadence.
  • Topics: Transformation stories, embodiment practices, specialist insights.
  • Segmentation based on interaction with emails and self-assessment.

Retargeting & Ads

  • Platforms: Facebook and LinkedIn targeting women aged 35-55.
  • Goals: Awareness, lead generation, and conversion.

Social Media and Content

  • Posting Frequency: 4-5 times a week on Instagram, twice a week on LinkedIn.
  • Content Type: Transformation stories, embodied practices, thought leadership articles.

Webinars and Events

  • Hosting monthly webinars introducing to transformational, embodiment-based coaching.

Other Nurture Channels

  • SMS services for special offers or event notifications.
  • Chatbot on web pages offering lead magnets on exit intent.

3. Sales Conversion Strategy

Sales Process

  • Maintain authentic, non-pushy communication style
  • Offer free initial calls to build credibility and rapport
  • Use a consultative sales approach to uncover client needs
  • Leverage objection-handling script to address budget concerns

Sales Assets

  • Refine sales scripts with clear unique selling proposition
  • Develop SOPs for sales process steps
  • Create persuasive proposals for corporate packages

Testimonials and Case Studies

  • Share testimonials/case studies on LinkedIn, Instagram, and website
  • Include testimonials in proposals and customer emails
  • Ask satisfied customers for referrals

Conversion Rate Insights

  • Use Google Analytics to track website conversions
  • Establish goals for monthly conversion

Urgency and Offers

  • Create seasonal offers for certain cohorts (e.g., International Women’s Day)
  • Develop a sense of urgency through limited slots

Guarantees and Risk Reversal

  • Offer a satisfaction guarantee to boost trust

Shock and Awe

  • Send a personalized note and welcome pack after sign-up
  • Consider branded materials as welcome gifts
After
(Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

  • Welcome email explaining the process and the upcoming journey.
  • A kickoff call to set clear expectations and answer any questions.
  • A detailed client handbook outlining the plan, schedule, and practices.

Communication Cadence

  • Weekly one-on-one calls for personalized guidance and integration.
  • Regular email updates and reminders about the approach and practices.
  • Community updates posted in the Private Circle for reflection & exchange.

Client Education

  • Access to the Embodiment Library for guided practices and rituals.
  • Periodic educational emails with learning resources, guides, or tips.
  • Access to the learning materials in the Digital Sanctuary.

Personalized Touches

  • Handwritten welcome note during onboarding.
  • Birthday surprise: a digital self-love guide or meditation guide.
  • Celebration calls or messages acknowledging major milestones during the journey.

Visuals and Documentation

  • Progress diary in the digital sanctuary to track changes and growth.
  • Share Before and After narratives, capturing emotional transformation.

Feedback and Proactive Support

  • Regularly scheduled check-ins to resolve doubts and gather feedback.
  • Integration check-in call after completion to ensure lasting transformation.
  • Proactive support to address emotional hurdles during the transformation journey.

Guarantee or Promise

  • Promise of transformation through unique, shame-transforming coaching strategy.
  • An honorable and confident declaration of new self to self after coaching program.
  • Risk-free first session, that promises clarity and emotional support to proceed further.

Operational Excellence

  • Strict adherence to the schedule for individual and community sessions.
  • Impeccable punctuality for calls and sessions.
  • Emphasis on creating a safe and respectful communication space.
  • Regular review and quality control of the resources and material provided.

2. How I Increase Customer Lifetime Value

Renewals & Contracts

  • Offer discounts for extended or annual contracts to encourage customer commitment.

Upsells & Cross-Sells

  • Promote optional add-ons such as retreats and in-person coaching immersions.
  • Suggest custom-designed packages or topics based on individual client's progress or identified growth areas in their journey.

Bundling & Packaging

  • Create tiered coaching sessions with added benefits for each higher tier.

Loyalty & Retention Programs

  • Implement an incentive system for customer referrals, rewarding both the referrer and the referred with discounts or added perks.

Custom Services and Personalization

  • Offer white-glove personalization, tailoring sessions to an individual's specific needs and personal development goals.

Pricing Strategy

  • Introduce value-driven pricing for premium personalized sessions.
  • Consider pricing increases for advanced enrichment programs based on competitor research.

Customer Data and Insights

  • Establish systems to track individual client progress and derive insights on high-value moments in their journey. Use this data to tailor messaging and further enhance offerings.

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

  • Offer exclusive access to a private community circle or webinar for referrers.
  • Give a discount on the next package or a free additional session for successful referrals.
  • Provide exclusive content or early access to events for referees.

Shareable Assets

  • Create a ready-made social media post or Instagram story template for simple sharing.
  • Design downloadable PDF referral cards for easy sharing.

Timing and Triggers

  • Ask right after a breakthrough session or when the client vocalizes satisfaction.
  • Set reminders in session follow-up emails for clients to refer others.

Client Success Stories

  • Encourage sharing of transformational stories on social media platforms.
  • Initiate a testimonial collection system to share on your website and social media.

Referral Contests

  • Run a bi-annual referral contest with a free session or exclusive content as prizes.

Partner or Affiliate Programs

  • Establish partnerships with aligned organizations or influencers for cross-promotion.

Thank-You Experience

  • Send personalized thank you notes after a successful referral.
  • Shoutouts on the website or social media for top referrers.

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