Onboarding Experience

• Send a welcome video message explaining 'Lead With Conviction' program.
• Send a digital welcome kit with an overview of the program, outlines, and timelines.
• Schedule an introductory call to discuss vision, expectations, and answer initial questions.

Communication Cadence

• Weekly communication updates via email, including leadership tips and program progress.
• Scheduled bi-weekly calls for more in-depth discussions and check-ins.
• Use video messages for more personalized and engaging updates.

Client Education

• Provide access to a knowledge hub with articles, e-books, and videos on leadership skills.
• Send weekly leadership articles and book suggestions related to the program themes.
• Conduct monthly webinars featuring guest speakers and leadership experts.

Personalized Touches

• Send a congratulatory note and small gift when they complete major milestones in the program.
• Celebrate client's birthday with a personalized video message from the team
• Send a thank you note after the successful completion of the program.

Visuals and Documentation

• Share before and after assessments on leadership skills.
• Share progress reports and performance feedback regularly.
• Provide completion certificates and digital badges for LinkedIn profiles.

Feedback and Proactive Support

• Have quarterly feedback sessions scheduled to hear client's experiences and suggestions.
• Conduct anonymous surveys after each major program milestone to collect genuine feedback.
• Have an open line of communication for any queries or help required.

Guarantee or Promise

• Offer a 30-day money-back guarantee if the client is not satisfied with the program.
• Provide the promise of tangible improvements in leadership skills and team dynamics.
• The concept of 'Succeed together': Refund if we can't enable you to lead with conviction.

Operational Excellence

• Ensure punctuality with all calls and meetings.
• Maintain professional yet empathetic communication.
• Show flexibility in scheduling and rescheduling sessions based on client convenience.

Renewals & Contracts

• Introduce annual contracts with clear benefits: in-depth mentoring & extended consulting hours
• Provide renewal incentives: discounted coaching sessions or free training materials

Upsells & Cross-Sells

• Develop advanced level courses or leadership modules for upselling
• Cross-sell with workshops on specific leadership challenges such as remote team management, diversity training

Bundling & Packaging

• Bundle essential leadership courses with personalized 1:1 coaching sessions
• Offer a premium package that includes all course materials, extra resources, and priority access to new programs

Loyalty & Retention Programs

• Develop a loyalty program with progression levels: the more programs a manager completes, the higher their tier
• Reward long-term customers with exclusive content, personalized mentoring sessions, or preferred pricing

Custom Services and Personalization

• Offer personalized leadership reports for premium members, including feedback and future training recommendations
• White-glove service: Custom leadership development plans and dedicated mentor support

Pricing Strategy

• Offer incentives for long-term commitments: price reductions for annual plans
• Offer group discounts for more than one manager signing up from the same company

Customer Data and Insights

• Begin recording customer interactions to identify churn predictors or growth opportunities
• Use analytics to track course completion rates, feedback scores, and re-enrollment rates for insights into customer behavior

Referral Incentives

• Provide a discount on future courses for each successful referral.
• Offer new referees a bonus module on 'Mastering First Impression as a Leader'.

Shareable Assets

• Develop a shareable infographic highlighting the 'Journey to Effective Leadership'.
• Utilize pre-written social posts focused on leadership development for customers to share.

Timing and Triggers

• Ask for referrals once a client has achieved a discernible transformation or milestone.
• Include referral prompts in post-course follow-up emails.

Client Success Stories

• Create a 'Unifier Success' section on the website, showcasing customer testimonials.
• Share success stories on social media, encouraging others to recommend 'Lead With Conviction'.

Referral Contests

• Host a quarterly 'Leadership Impact Story' contest, where customers share their success for a chance to win exclusive bonuses.

Partner or Affiliate Programs

• Engage with online leadership coaches for affiliate partnership, offering commission on referrals.

Thank-You Experience

• Send hand-written thank you notes to top referees.
• Offer public recognition of top referees on social media channels.