Lean Marketing

Before
(Prospect)

1. My Target Market

Primary Target Market Summary

Tribelo Properties Inc. targets established professionals, both male and female, between the ages of 30 and 80. These individuals value expert handyman services and have no issue with payment upon service delivery.

Audience Type

B2C
Homeowners, landlords

Needs – Primary Buying Considerations

Quality and reliability of handyman services
Trust and honesty in service delivery
Value for money

Demographics

Age Range: 30 - 80
Gender: Both
Geography: Local to the business location
Income Level: $150k and up
Profession: Various professional fields

Psychographics

Lifestyle: Affluent, busy professionals who prefer professional services over DIY
What they value: Quality, trustworthiness, value for the money
Pain Points: Need for expert handyman and renovation services; lack of time or expertise for home repairs
Buying Behavior: Willing to pay for services upon delivery

Secondary Target Market (only if applicable)

No secondary target market identified

2. My Message to My Target Audience

Refined Elevator Pitch

Tribelo Properties Inc offers established professional individuals expert and affordable handyman and renovation services. We prioritize honesty and our client's best interest, aiming to enhance their property value.

Understanding Their Pain Points

Need for high-quality, reliable handyman and renovation services
Struggles with managing minor repair and major renovation tasks
Difficulty in finding an honest and customer-friendly service provider

Transformation

Enhanced living spaces after expert-level renovations and repairs
Peace of mind knowing an expert who values honesty is handling property tasks
Increased property value aiding investment growth

Unique Selling Proposition (USP)

Honest services with a focus on customer’s best interests
Fair pricing providing high-value results
Expertise leading to enhancement in property value over time

Brand Values & One-Liners

'Repair Today, Enhance Forever'
'Excellence in Every Fix'
'Honest Work, Honest Prices'

Tone

Tribelo Properties Inc speaks in a professional, yet friendly and reassuring tone, providing expert advice and crafting reliable solutions. We aim to impart feelings of trust, satisfaction, and peace of mind.

Hero Text Idea

Flag Text: 'Serving High-Income Professionals'
Main Headline: 'We Revitalize Your Spaces'
Sub Headline: 'Say goodbye to ongoing property issues. Welcome home to enhanced comfort, quality, and value.'
CTA: 'Start Your Renovation Journey Today'

3. The Media I Will Use to Reach my Target Market

Website

Ensure mobile optimization for Wordpress-powered site www.tribeloproperties.com
Track visitor behavior and conversions (e.g., contact form submissions, phone calls)
Consider integrating a CRM to manage customer interactions

Social Media

LinkedIn: targeting affluent, professional demographics 2x per week with before/after renovation content
Instagram: Showcase 'behind-the-work' and finished project photos 3x per week

Paid Advertising

Google Ads: Set up a local Search campaign aimed at people searching for handyman or renovation services
Facebook Ads: Campaign targeting higher income homeowners in your area

Content Recommendations

Tips for maintaining property value on blog
Common home repair issues and solutions

Directories

List business on local online directories like Google My Business, Yahoo Local, Bing Places
Join industry-specific directories like HomeAdvisor, Angie’s List

Partnerships & Outreach

Partner with real estate agencies to offer services to new homeowners

SEO and Content

Regularly blog about topics related to home repairs and renovations
Focus on local SEO to reach homeowners in and around your business area

Offline and Local Media

Distribute flyers or door hangers in upscale local neighborhoods
Sponsor local homeowner association events

Online Networking

Participate in local community forums or Facebook groups for homeowners

Cold Outreach

Email outreach to past customers offering discounts for referral business

During
(Lead)

1. My Lead Capture System

Lead Magnet

'5 Maintenance Tasks to Enhance Your Property’s Value' guide
'Cost vs Value of Home Renovations' article
'DIY or Hire a Pro?' quiz

Tripwire Offer

Offer low-cost introductory service like a home health checkup or minor repair service

Welcome Sequence

Automatic email thanking them for interest with lead magnet attached
Follow-up email introducing Tribelo and services in detail
Next email presenting tripwire offer

Segmentation

Tag leads based on service interest (handyman/renovation), property type (residential/commercial), lead source

Chatbot and Automation

Implement basic contact form with automated response
Consider a CRM to automate prospect interactions and follow-ups

2. My Lead Nurturing System

Marketing CRM

Recommended platform: Hubspot due to its user-friendliness and affordability
Hubspot can handle email marketing, lead scoring, and client management

Sales CRM

As marketing CRM, Hubspot can also cater to sales CRM needs
Pipeline tracking is built-in, allowing simple handoff from marketing to sales

Automated Follow-Ups

Post-opt-in: 'Thank you' message and deliver the lead magnet
Repeat Business: Reminders for annual checkups or recurring services
Reactivation: For long-term inactive customers, offer special reservice

Newsletter

Frequency: Bi-weekly
Topics: Recent renovation projects, Home improvement tips

Retargeting & Ads

Google Ads for retargeting website visitors
Facebook Ads targeting high-income homeowners in local area

Social Media and Content

Posting Frequency: Twice a week on LinkedIn and thrice a week on Instagram
Contents: Before/after renovation pictures, showcasing services

Other Nurture Channels

Direct mail postcards for local high-income homeowners
SMS reminders for annual home maintenance checks

3. Sales Conversion Strategy

Sales Process

Turn inspection opportunities into upsell possibilities: Identify and recommend additional renovation or repair needs to clients during service
Build out a systematic referral process: Request satisfied customers to refer their friends, family, or colleagues
Automate follow-ups: Implement a manual system to remind clients about pending repairs or maintenance

Sales Assets

Develop a service presentation folder: Include a list of services, testimonials, before and after photos, and contact details
Create a price estimate template: Showcase labor and material costs transparently to keep customers informed

Testimonials and Case Studies

Request testimonials: Ask happy customers for testimonials that can be featured on your website or social media channels
Document case studies: Capture the transformation of property through before, during, and after photos

Conversion Rate Insights

Set a target conversion rate: Try to quantify the rate of converting enquiries into actual jobs
Review regularly: Make adjustments based on what is or isn’t working well

Urgency and Offers

Promote seasonal offers: For example, winter maintenance checks or spring renovation deals
Create a sense of urgency: Highlight the risks and costs of delaying needed repairs or renovations

Guarantees and Risk Reversal

Guarantee satisfaction: Offer a 'satisfaction guarantee' where you promise to redo any work that did not meet client expectations

Shock and Awe

Deliver a small welcome gift: Consider a branded materia or personalized note to new clients as a thank you for their business
Offer a small discount or added value to repeat customers

After
(Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

Welcome email outlining the scope of work and expected timelines
Commencement call to align on job details and answer any initial queries
Physical welcome kit with a personalized note, project blueprint, and a small 'thank you' gift

Communication Cadence

Bi-weekly check-ins via phone, discussing progress and answering concerns
Email notifications at key milestones (e.g., job start, mid-way, completion)
Availability for ad-hoc calls to address urgent matters within working hours

Client Education

Guides on common property issues and their impact over time
Tips on preventative maintenance

Personalized Touches

Handwritten notes for major milestones (e.g., project completion, one-year anniversary of service)
Small tokens of appreciation (branded items, local merchant gift cards)
Birthday emails with exclusive service discounts

Visuals and Documentation

Before and after photos of completed jobs

Feedback and Proactive Support

Post-job survey to gather feedback
'Open-door policy' for any after-service issues, resolved proactively

Guarantee or Promise

Satisfaction guarantee; if you're not happy, we'll make it right

Operational Excellence

Punctual service
Clean, professional appearance of staff
Timely responses to calls and emails
Clear communication before, during, and after the job

2. How I Increase Customer Lifetime Value

Renewals & Contracts

Offer service subscription packages for routine property maintenance
Introduce an annual contract with pricing benefits for long-term commitment

Upsells & Cross-Sells

Promote add-on services such as emergency repairs or custom renovations
Cross-sell home improvement consultation for higher-value renovation projects

Bundling & Packaging

Propose bundled packages targeting different segments like new homeowners, landlords, or aging homes
Offer discounts for bundled services to encourage higher-value purchases

Loyalty & Retention Programs

Develop a rewards program for referrals or repeated services
Provide exclusive discounts or perks for long-standing clients

Custom Services and Personalization

Roll out premium services, such as personalized renovation consulting or project management
Build a custom package as per individual customer's property need

Pricing Strategy

Direct discounts on long-term contracts or repeated services for loyalty
Implement value-based pricing on extensive renovation projects

Customer Data and Insights

Use service history and customer preferences to suggest suitable add-ons or premium offerings
Keep track of customer's service cycle to anticipate and approach for renewal or new service needs

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

Offer customers 10% discount for each referral that results in a completed service
Provide the referred client with a 5% discount on their first service

Shareable Assets

Create ready-to-share social media posts highlighting successful renovations
Design referral cards that customers can pass along to friends or family

Timing and Triggers

Request for referrals right after completing a service when the customer is most likely to be satisfied
Automate a follow-up email one week post-service completion to ask for referrals

Client Success Stories

Post before and after photos of renovation projects on social media with customer testimonials
Share success stories in email newsletters with a 'Refer a Friend' call to action

Referral Contests

Run a quarterly referral contest where the top referrer earns a free service

Partner or Affiliate Programs

Partner with local real estate agents who can refer clients needing renovation services
Offer these partners a fixed referral fee for each successful referral

Thank-You Experience

Send a handwritten thank-you note to each referrer
Publicly acknowledge top referrers on the company's social media pages

Tribelo Properties Inc

Your 1-Page Marketing Plan is Ready!