Primary Target Market Summary

• Mid-career males in leadership roles (40-55 years old) feeling stuck and seeking clarity and practical solutions for momentum in their work life.

Audience Type

• B2C
• Mid-career leaders: regional directors, VPs, business owners, senior pastors

Needs – Primary Buying Considerations

• Seeking clarity to build momentum in their career
• Practical, immediate-impact frameworks and systems
• High substance teaching over motivational fluff
• Emphasis on legacy building

Demographics

• Age Range: 40-55
• Gender: Male
• Geography: United States
• Income Level: Not specified
• Profession: Regional Directors, VPs, Business Owners, Senior Pastors

Psychographics

• Lifestyle: Mid-career professionals stuck in career progress
• What they value: High substance content, practical solutions, legacy building
• Pain Points: Lack of clarity in career, expensive programs with no results
• Buying Behavior: Prefer free, high-value content over paid programs

Refined Elevator Pitch

• Todd McKeever Leadership Solutions provides mid-career leaders with clarity and momentum through practical, free coaching frameworks, so they can let go of their inertia and start creating a meaningful legacy.

Understanding Their Pain Points

• Feeling stuck in their careers despite accomplishments
• Mid-career, questioning what's next
• Frustration with motivational fluff and expensive programs that don't deliver results

Transformation

• Clarity about future career trajectory
• Renewed momentum for meaningful work
• Coherent leadership identity built on substantive learning, not superficial motivation

Unique Selling Proposition (USP)

• High-quality leadership coaching material available for free
• Proven frameworks and systems once gated behind expensive programs
• Authentic peer-to-peer delivery, devoid of upsells or paywalls

Brand Values & One-Liners

• "Legacy over Revenue: Building the future of leadership for free"
• "Empowering leaders with free, practical systems, not motivational fluff"
• "Forget paywalls. Get access to 401-level leadership coaching content"

Tone

• The brand's tone is clear, honest, and peer-to-peer. It aims to inspire trust, courage and a sense of deep understanding in its customers, who are looking for substantial guidance rather than superficial motivation.

Hero Text Idea

• Flag Text: Empowering US Leaders
• Main Headline: Free, Practical Leadership Coaching
• Sub Headline: Gain clarity and momentum. Create a meaningful legacy without falling for motivational fluff or expensive programs.
• CTA: Get Free Coaching Today

Website

• Continue using WordPress due to its flexibility and low-cost maintenance.
• Optimize website mobile experience to cater to busy professionals on-the-go.
• Track user behavior and newsletter sign-ups via Google Analytics.

Social Media

• Prioritize LinkedIn due to target audience professional nature. 2x daily posts have proven effective.
• Experiment with Twitter and Facebook for reaching broader audience.
• Frequent posts with high-value content, sharing practical advice and personal experiences.

Paid Advertising

• Begin modest LinkedIn ads targeting mid-level professionals across key industries.
• Experiment with Google Ads optimizing for high-value leadership and self-development keywords.

Content Recommendations

• Keep offering substantive leadership and career advice. Include personal experiences for authenticity.
• Experiment with themed content 'weeks' focusing on specific leadership topics.

Podcasts

• Launch podcast offering in-depth advice, guest experts from different industries.
• Target guest spots on well-established leadership and career development podcasts.

Directories

• Register on leadership and self-development directories such as Great Leadership, MPM.

Publications

• Contribute leadership articles to established platforms like Forbes, HBR.

Partnerships & Outreach

• Partner with businesses requiring leadership training.
• Seek endorsement from well-known professionals in target industries.

SEO and Content

• Target long-tail keywords in leadership and career development niche.
• Consistently publish SEO-optimized blog posts focusing on hot button issues for the target market.

Offline and Local Media

• Sponsor local events related to leadership and self-development.
• Network in local business events focusing on the target audience.

Online Networking

• Engage in relevant LinkedIn groups, leadership forums, and Facebook groups.

Cold Outreach

• Reach out to mid-level professionals on LinkedIn and offer value without soliciting anything.