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Time in the Valley Consulting Inc

Your 1-Page Marketing Plan is Ready!

Below you’ll find your complete marketing plan built specifically for YOUR business using the same framework that's helped over 1 million entrepreneurs worldwide.

What to do next:

  1. Review your plan (scroll down)
  2. Save this link (For your records)
  3. Execute it (start with ONE section)

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Before
(Prospect)

1. My Target Market

Primary Target Market Summary

  • Time in the Valley Consulting is targeting female entrepreneurs who are community-oriented, understand the need for strategic marketing but aren't sure how to begin.

Audience Type

  • B2B

Industries (if B2B)

  • Small Businesses

Needs – Primary Buying Considerations

  • Comprehensive marketing plan to grow their business
  • Need for clarity and actionable steps in marketing

Demographics

  • Gender: Female
  • Business Size: Small Businesses

Psychographics

  • Lifestyle: Entrepreneurial
  • What they value: Community involvement and giving back
  • Pain Points: Lack of clarity in marketing strategy; unsure of how to begin
  • Buying Behavior: Needs convincing through a discovery call and proposal
  • Decision-Making Roles:
  • Primary Decision Maker: The entrepreneur

2. My Message to My Target Audience

Refined Elevator Pitch

  • Time in the Valley Consulting Inc. provides woman entrepreneurs in your community with clear, actionable steps through our wholistic marketing plan, so they can grow their impact without wasting resources.

Understanding Their Pain Points

  • Struggle to start intentional marketing efforts
  • Currently lacking clear marketing action plan
  • Stressed over wasted business resources

Transformation

  • Gain clear and actionable marketing steps
  • Feel empowered and confident with marketing activities
  • Increased business growth and resource efficiency

Unique Selling Proposition (USP)

  • Creates marketing plans aligning business goals with unique style
  • Direct mentorship from Sara, our experienced lead strategist
  • Proven success in referral marketing and social media

Brand Values & One-Liners

  • 'Marketing, made clear.'
  • 'Your impact, amplified.'
  • 'Less waste, more growth.'

Tone

  • Time in the Valley Consulting Inc. is empathetic, empowering, and action-oriented. We want clients to feel hopeful about growing their business impact and confident that every step is a movement forward.

Hero Text Idea

  • Flag Text: Empowering Woman Entrepreneurs
  • Main Headline: Amplify Your Impact with Intentional Marketing
  • Sub Headline: Gain clarity and take action with our wholistic marketing plan. Grow without wasting resources.
  • CTA: Start Your Transformation Today

3. The Media I Will Use to Reach my Target Market

Website

  • Recommend building on WordPress given its flexibility, affordability, and compatibility with B2B services
  • Track conversions for 'Contact Us', 'Book a Discovery Call', and downloaded resources
  • Focus on mobile optimization based on the modern, on-the-go nature of the target audience

Social Media

  • Concentrate on LinkedIn and Instagram based on their B2B and female entrepreneur user demographics
  • Post 2-3 times per week to maintain regular engagement
  • Share behind-the-scenes, testimonial, and educational content

Paid Advertising

  • Use LinkedIn for its B2B targeting capabilities
  • Focus on Sponsored Content to increase brand awareness

Content Recommendations

  • Write about strategies for local community involvement
  • Tips on balancing business and personal life

Podcasts

  • Consider guesting on 'Women Taking the Lead' and 'The Female Entrepreneur Society'

Directories

  • List the business on B2B directories like 'Business.com'
  • Local business directories for increased exposure

Partnerships & Outreach

  • Partner with local small business organizations for referral partnerships
  • Outreach to women's entrepreneurship networks for speaking opportunities

SEO and Content

  • Regular blog posts focused on keywords such as 'marketing for female entrepreneurs', 'small business growth', etc.

Offline and Local Media

  • Sponsor local entrepreneur events
  • Lead marketing workshops at local coworking spaces for small businesses

Online Events

  • Host webinars on marketing for female entrepreneurs

Online Networking

  • Engage in Facebook groups and Reddit communities centered on female entrepreneurship

Cold Outreach

  • Leverage LinkedIn for targeted outreach to potential female entrepreneur clients
During
(Lead)

1. My Lead Capture System

Lead Magnet

  • "Beginner's Guide to Intentional Marketing" eBook
  • "Business Impact Assessment" interactive checklist
  • "Community Growth Hacks" mini-course via email

Tripwire Offer

  • 1-hour "Clarity" strategy session at a reduced rate
  • "Quick Start Marketing Audit" at a nominal fee

Welcome Sequence

  • Acknowledgement email with access to lead magnet
  • Testimonial sharing email
  • Intro to services and invitation to book discovery call

Segmentation

  • Tag leads based on the lead magnet they choose
  • Segmentation based on industry, if applicable
  • Basic tagging: prospect, client, nurtured, disqualified leads

Chatbot and Automation

  • Use chatbot for immediate engagement, FAQ, and booking discovery calls
  • Automate lead magnet delivery
  • Set up automated segmentation based on user activities

CRM Suggestion

  • Consider HubSpot CRM for multiple touchpoints tracking, automated email marketing, and segmentation abilities. It has a free version which fits current marketing budget.

2. My Lead Nurturing System

Marketing CRM

  • For a free and comprehensive CRM, I recommend HubSpot
  • It supports marketing automation, lead scoring, and comprehensive sales tracking
  • Integration with the website to track visitor actions and compile complete lead profiles

Sales CRM

  • The business may consider using HubSpot CRM for sales as well
  • Inbuilt pipeline tracking process, making handoff from marketing to sales seamless

Automated Follow-Ups

  • Welcome email sequence post-opt-in to deliver lead magnet and introduce services
  • Reactivation email for leads who haven't interacted in a month
  • Frequency: Triggered by sign-ups, lack of interaction

Newsletter

  • Monthly newsletter
  • Topics: Marketing tips for female entrepreneurs, local community involvement, balancing business and personal life
  • Segmentation: By lead magnet chosen, industry (for B2B leads)

Retargeting & Ads

  • Platforms: LinkedIn Sponsored Content to increase brand awareness
  • Meta retargeting to keep services top of mind for website visitors

Social Media and Content

  • Posting 2-3 times per week on LinkedIn and Instagram
  • Content Type: Behind-the-scenes, testimonial, educational content

Webinars and Events

  • Monthly webinars to educate prospects about intentional marketing

Other Nurture Channels

  • Chatbot for immediate engagement and FAQs
  • SMS follow-ups post discovery call to keep the conversation going

3. Sales Conversion Strategy

Sales Process

  • Current Process: Discovery call > Proposal sent > Agreement > Contract sent > Request deposit
  • Implement follow-up emails after each step to maintain engagement
  • Offer an FAQ session post-proposal to address any pending queries
  • Include a clear CTA in the contract for immediate deposit payment

Sales Assets

  • Develop a structured and persuasive proposal template focusing on unique style and tailored solutions
  • Create standardized script for discovery calls and FAQ sessions
  • Establish SOP for the entire sales process for consistency
  • Incorporate testimonials in sales presentation to strengthen credibility

Testimonials and Case Studies

  • Request testimonials post-project completion, focusing on benefits and results
  • Showcase testimonials on website, proposal deck, and social media profiles
  • Develop case studies from successful projects, use them during discovery calls and in proposals

Conversion Rate Insights

  • Identify current estimate through tracking discovery calls that lead to signed contracts
  • Set goals to focus on improving conversion at each step of the sales process

Urgency and Offers

  • Offer limited-time discounts on consulting fee for swift agreement post-proposal
  • Introduce referral bonuses for existing clients to drive urgency
  • Promote 'fast action bonus'- a complimentary session with the lead strategist

Guarantees and Risk Reversal

  • Provide money-back guarantee within 30 days if no tangible plan is presented
  • Communicate this assurance during discovery calls and in contracts

Shock and Awe

  • Send personalized notes of gratitude post-discovery calls
  • Deliver a branded gift such as a notebook or calendar post-contract sign-up
  • Share insightful marketing whitepaper upon receiving deposit

Objection Handling

  • Create objection-handling script for common concerns such as budget or implementation
  • Have a clause in the contract that clearly outlines scope and deliverables to avoid scope creep objections
After
(Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

  • Welcome email sent outlining the journey ahead
  • Onboarding call to understand their goals and provide a project timeline

Communication Cadence

  • Weekly check-ins either through a call or email
  • Updates after each phase of the project through emails

Client Education

  • Provide a guide on how our wholistic marketing plan works
  • Sharing tips & best practices periodically through emails

Personalized Touches

  • Send handwritten note appreciating their choice to work with us after signing
  • Recognizing milestones in their business journey

Visuals and Documentation

  • Before and after comparison of their marketing strategy
  • Progress report after each phase

Feedback and Proactive Support

  • Survey sent after completion to gather feedback
  • Offering support via call or email for any queries post-project

Guarantee or Promise

  • Guaranteeing satisfaction with actionable steps provided in the plan

Operational Excellence

  • Following a punctual communication schedule
  • Maintaining professionalism in appearance & communication

2. How I Increase Customer Lifetime Value

Renewals & Contracts

  • Develop an annual retainer model offering review and refinement of the marketing plan
  • Provide a 5% discount for customers opting for yearly contract

Upsells & Cross-Sells

  • Upsell advanced tactics modules and tools to implement the marketing plan
  • Cross-sell brand strategy consulting or social media management services

Bundling & Packaging

  • Create tiered service levels providing additional features based on pricing
  • Bundle coaching sessions with the basic marketing plan for a package deal

Loyalty & Retention Programs

  • Implement a referral program providing discount on future services for each new client brought in

Custom Services and Personalization

  • Offer premium tier including personalized monthly consultations with Sara

Pricing Strategy

  • Increase pricing for advanced and premium tiers emphasizing their enhanced value
  • Have special pricing for long-term contracts to incentivize commitment

Customer Data and Insights

  • Invest in a customer relations management system to track engagement and identify churn trends

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

  • Give referrers a free 1-hour consultation on their next marketing strategy.
  • Offer referred customers a 15% discount on their first wholistic marketing plan.

Shareable Assets

  • Create ready to use social media post templates celebrating successful campaigns.
  • Develop a branded email template for customers to use when referring.

Timing and Triggers

  • Ask for referrals after successful project completion and during follow-up consultation.
  • Implement an email sequence reminder to ask for referrals every quarter.

Client Success Stories

  • Share testimonials on social media and website, credit and tag the client if they allow for it.
  • Create mini-case studies of successful projects to inspire referrals.

Referral Contests

  • Host a quarterly referral challenge with a reward for the customer with the most referrals.

Partner or Affiliate Programs

  • Create partnerships with businesses that serve the same target market, rewarding them for referred customers.

Thank-You Experience

  • Send a personalized thank-you email to each referrer.
  • Acknowledge top referrers on a 'Referral Champions' web page, after their consent.

Take Your Marketing Plan to the Next Level

Now that you have your 1PMP, you've unlocked a FREE Marketing Clarity Call with my team.

Claim your Bonus Call