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Thrive Integrative Psychiatry and TMS

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Before
(Prospect)

1. My Target Market

Primary Target Market Summary

  • Individuals seeking personalized, comprehensive psychiatric care. They may struggle with conditions like depression or anxiety and seek treatments that provide more lasting relief than conventional methods.

Audience Type

  • B2C
  • Individuals needing psychiatric healthcare

Needs – Primary Buying Considerations

  • Effective, long-term relief from psychiatric conditions
  • Personalized care plans
  • Whole-person approach to psychiatry

Demographics

  • Age Range: No specific range; individuals of any age with psychiatric needs
  • Gender: All genders
  • Geography: Local to the Thrive clinic, or able to participate remotely via Zoom
  • Income Level: High enough to afford treatments, or have quality insurance coverage
  • Profession: Any profession, more likely sectors presenting high stress levels

Psychographics

  • Lifestyle: Usually lead a lifestyle affected by psychiatric conditions.
  • What they value: Quality, personalized healthcare; treatments that address whole-person wellness
  • Pain Points: Dissatisfaction with conventional psychiatric treatments; struggling with unmanaged psychiatric condition
  • Buying Behavior: Look for high-quality healthcare services, ready and motivated to invest time and resources in treatment

Decision-Making Roles (Not Applicable)

2. My Message to My Target Audience

Refined Elevator Pitch

  • Thrive Integrative Psychiatry empowers individuals struggling with mental health conditions by providing holistic treatment strategies that address more than just symptoms. Guided by our belief in human resilience, and using advanced neuroscience tools, we help patients regain control over their mood, health, and life.

Understanding Their Pain Points

  • Struggling with persisting mental health conditions such as depression and anxiety
  • Frustration from previous treatments that have failed to bring significant relief
  • Feeling not fully understood or heard in traditional psychiatric care

Transformation

  • A noticeable relief from symptoms, leading to improved mood and better overall health
  • Increased understanding of their mental health, empowering them to be active participants in their journey
  • Gaining a new, more positive outlook on life after experiencing lasting change

Unique Selling Proposition (USP)

  • Our approach to psychiatry is unique, tailored for each individual, no one-size-fits-all plans
  • Our application of advanced treatments such as TMS and Spravato, combined with true empathy
  • Our success with patients who have been unsuccessful with previous treatments, embodies our advantage over traditional practices

Brand Values & One-Liners

  • Empathy beyond the prescription pad
  • We're not just treating symptoms, we're transforming lives
  • A beacon of hope when all else seems to fail

Tone

  • Our brand resonates with compassion, understanding, and professional expertise. We want our patients to feel seen, heard, and hopeful from their first interaction with us.

Hero Text Idea

  • Flag Text: Comprehensive Mental Care With A Difference
  • Main Headline: Reclaim Control Over Your Mental Health
  • Sub Headline: At Thrive Integrative Psychiatry, we embrace your unique journey, using advanced neuroscience-backed tools to give you the change that lasts.
  • CTA: Begin Your Journey To Lasting Change

3. The Media I Will Use to Reach my Target Market

Website

  • Optimize website for mobile experiences as healthcare information is often sought on-the-go
  • Track conversions and interactions on primary CTA's, contact forms, and appointment bookings
  • Implement proactive chat to facilitate patient inquiries

Social Media

  • Platforms: Facebook, Instagram, and LinkedIn
  • Posting frequency: 2-3 times a week
  • Content: Patient stories, educational content on treatments, mental health tips

Paid Advertising

  • Channels: Google Ads (search and display), Facebook and Instagram
  • For awareness: broad keywords related to anxiety and depression treatments
  • Retargeting: Website visitors who did not make appointment

Content Recommendations

  • Blog posts on understanding psychiatric conditions, treatment options, patient stories
  • Video content on treatment processes, expert talks

Podcasts

  • Appear on podcasts related to mental health like 'The Mental Illness Happy Hour', 'The Anxiety Guy'

Directories

  • Listing on health directories like 'Psychology Today', 'Healthgrades'

Publications

  • Contribute to magazines/blogs like 'Psychology Today', 'Mental Health Today', 'Therapist Aid'

Partnerships & Outreach

  • Partner with local therapists, hospitals, and workplaces to become a referral choice for them
  • Participate in speaking engagements at relevant health and wellness events

SEO and Content

  • Target FAQs related to psychiatric conditions and treatments
  • Optimize site for local SEO to increase in-clinic visit

Offline and Local Media

  • Sponsor local health events
  • Print brochures detailing services for distribution at other provider offices

Online Events

  • Conduct webinars on managing mental health, understanding treatments

Online Networking

  • Participate in online communities related to mental health on Facebook, Reddit

Cold Outreach

  • Target local practitioners through email introducing services, partnership opportunities
During
(Lead)

1. My Lead Capture System

Lead Magnet

  • 'Understanding Your Mental Health: A Comprehensive Guide'
  • 'Depression & Anxiety: Alternative Treatment Options'
  • Online self-assessment tool with results emailed to them

Tripwire Offer

  • Initial online psychiatric evaluation at a lower fee
  • Specialized screening tools for different psychiatric conditions

Welcome Sequence

  • Welcome email with explanation of services, values, and what to expect
  • Follow-up email introducing team
  • Share success stories and testimonials
  • Explanation of unique treatments like TMS and Spravato

Segmentation

  • Segment leads based on their self-assessment results
  • Use engagement patterns to identify warm leads
  • Segment based on the type of service they are interested in

Chatbot and Automation

  • Chatbot for initial screening and providing appointment slots
  • Automate emails for appointment reminders and treatment updates

2. My Lead Nurturing System

Marketing CRM

  • Current platform: Custom/other
  • Consider implementing HubSpot for its efficient marketing automation capabilities and better integration with other marketing channels

Sales CRM

  • Consider implementing a simple, cost-effective CRM like Zoho CRM for tracking patient interactions

Automated Follow-Ups

  • Post-consultation follow-up emails detailing next steps
  • Re-engagement emails when patients haven't scheduled follow-up appointments
  • Regular appointment reminders via SMS

Newsletter

  • Monthly frequency, featuring mental health tips, clinic updates, and patient success stories

Retargeting & Ads

  • Facebook and Google retargeting to website visitors who did not make an appointment

Social Media and Content

  • Weekly posting on Facebook and Instagram, focussing on educational content and patient stories

Webinars and Events

  • Quarterly webinars on topics like 'Understanding psychiatric conditions' or 'Managing mental health'

Other Nurture Channels

  • Use of automated chatbot on website for lead capture and initial screening
  • Automated emails for appointment reminders and treatment updates

3. Sales Conversion Strategy

Sales Process

  • Maintain the 3-step sales process: screening, intake, and consultation (Zoom)
  • Automate the initial contact form with quick information capturing fields for easy lead entry
  • Leverage CRM to track the lead's journey and follow up timely

Sales Assets

  • Create a template for the initial consultation form, capturing all necessary details
  • Develop scripts for the screening call to ensure a consistent, empathetic communication

Testimonials and Case Studies

  • Encourage patients who found breakthrough with the services to give testimonials
  • Display these testimonials on the website, social media, and in-office displays

Conversion Rate Insights

  • Use CRM to track conversion rates from leads to customers
  • Aim to improve CR through sales process enhancements and timely follow-ups

Urgency and Offers

  • Highlight the importance of timely mental health care through messages

Guarantees and Risk Reversal

  • Clearly communicate procedures and potential outcomes, set realistic expectations to build trust

Shock and Awe

  • Consider branded educational materials for initial consultations to enhance the practice reputation
After
(Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

  • Welcome email introducing clinic and outlining the care journey.
  • A short but impactful ‘Getting to Know You’ video by clinic staff.
  • First in-person or Zoom meeting includes a clinic walkthrough or virtual tour.

Communication Cadence

  • Regular monthly email newsletters with mental health articles and clinic updates.
  • Send Therapy session reminders and follow-ups via Text and Email.
  • Regular check-ins every quarter via phone or Zoom to discuss progress.

Client Education

  • Monthly well-being webinars open to all patients.
  • Provide an online resource hub with articles, guides and videos about mental health.
  • Develop personalized educational material based on patient's specific health conditions.

Personalized Touches

  • Recognize and celebrate mental health milestones with personalized emails.
  • Annual 'Patient Appreciation Day' with a thank you email and token of appreciation.
  • Birthday cards sent physically or electronically to all patients.

Visuals and Documentation

  • Provide ‘Before and After’ therapy progress charts to visualize improvement.
  • Regular use of patient progress reports to track and document successes.
  • A personalized therapy journey infographic at the end of the year.

Feedback and Proactive Support

  • Bi-annual patient satisfaction surveys to gather feedback.
  • Proactive check-ins during significant treatment changes.
  • A dedicated phone line/email for immediate support and inquiries.

Guarantee or Promise

  • "Your Progress Promise": Commitment to working with the patient until they see results.
  • Assurance of a tailored, personal approach over assembly-line care.
  • Transparency in procedure billing, with no surprise or hidden costs.

Operational Excellence

  • Strict punctuality for all sessions and appointments.
  • Clinic staff trained in empathetic, clear and respectful communication.
  • Flexible scheduling options including early mornings, evenings and weekends.

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Our ultimate goal is to consistently make our patients feel valued and understood, to establish a lasting bond of trust and to encourage a lifetime relationship with the clinic. All these experiences will be systemized and iteratively improved based on feedback and outcomes.

2. How I Increase Customer Lifetime Value

Renewals & Contracts

  • Implement regular check-in meetings with patients to renew their treatment plans
  • Offer an annual wellness plan at discounted rates for regular patients

Upsells & Cross-Sells

  • Introduce advanced treatment courses as upgrades (like TMS and Spravato) for existing patients
  • Pair counselling packages with medication scripts as a cross-sell

Bundling & Packaging

  • Create package deals for treatment plans including therapy sessions and advanced treatments
  • Introduce family packages for households needing mental care

Loyalty & Retention Programs

  • Implement a referral program where referring patients are rewarded with discounted sessions
  • Offer loyalty packages to long-term patients offering access to priority booking and discounted rates

Custom Services & Personalization

  • Offer specialized care plans, personalized per patient's needs and history
  • VIP service level for frequent patients offering immediate access to experts

Pricing Strategy

  • Tiered pricing structure based on treatment complexity and duration
  • Offer discounts to long-term subscribers
  • Offer incentive based pricing to retain patients for a longer period (like discounted pricing for 3-month/executive treatment plan)

Customer Data & Insights

  • Use CRM data to track patient progress and provide alerts when renewals are due
  • Analyze patient engagement and response to treatment to identify personalized upsell opportunities

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

  • Offer discounted sessions or complimentary consultations for successful referrals

Shareable Assets

  • Develop a PDF guide or eBook on understanding and managing mental health that clients can share on social media or email
  • Create referral cards that patients can give out in their community

Timing and Triggers

  • Ask for referrals after a positive progress review, when the client experiences visible improvement
  • Automate a follow-up email after three months of treatment to request referrals

Client Success Stories

  • Regularly share testimonials on website and social platforms
  • Implement a monthly feature showcasing success stories, encouraging clients to share their experiences

Referral Contests

  • Quarterly 'Share Your Story' contest where patients can win free sessions for sharing their journey and inspiring referrals

Partner or Affiliate Programs

  • Establish partnerships with local wellness businesses for mutual referral exchanges
  • Explore affiliate programs with insurance companies, where they refer clients for a certain commission

Thank-You Experience

  • Send a handwritten note of appreciation to clients who refer others
  • Publicly recognize top referrers on the clinic's social media accounts or newsletter

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