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The WBX

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Before (Prospect)

1. My Target Market

Primary Target Market Summary

  • Healthcare providers (physicians, nurses, therapists, coaches, etc) struggling with burnout or a lack of purpose, and open to alternative healing and growth methodologies.

Audience Type

  • B2C
  • Healthcare Professionals

Needs – Primary Buying Considerations

  • Relief from symptoms of burnout
  • Reconnection to their professional purpose
  • Methods for self-healing and personal growth

Demographics

  • Age Range: Not specified
  • Gender: Not specified
  • Geography: United States
  • Income Level: Likely high, considering the price of the service and the profession of the target audience
  • Profession: Healthcare providers - physicians, nurses, therapists, coaches, etc.

Psychographics

  • Lifestyle: Busy, likely stressed due to the nature of their work
  • What they value: Healing, renewal, purpose, personal growth
  • Pain Points: Burnout, disconnection from their purpose, feeling stuck
  • Buying Behavior: Likely to value services that offer renewal, personal growth and purpose alignment

2. My Message to My Target Audience

Refined Elevator Pitch

  • The WBX provides burned-out healthcare providers with a complete mind-body-soul reset through our unique Velvet Hammer approach, so they can reconnect with their true purpose, and reclaim vitality and fulfillment.

Understanding Their Pain Points

  • Burnout and disconnection from their purpose
  • Feeling stuck in their current narrative
  • Struggling with balancing personal well-being and professional responsibilities

Transformation

  • Reconnects with true purpose
  • Feels lighter, regulated, and emotionally revitalized
  • Life improves by embracing a new narrative that supports sustained well-being and aligned action

Unique Selling Proposition (USP)

  • Velvet Hammer Approach: Direct coaching style rooted in truth, accountability, and compassion
  • Clinician-to-Clinician Understanding: Deep empathy from shared experiences of burnout
  • Science + Soul Integration: Combines neuroscience, psychoneuroimmunology, and soul-level coaching

Brand Values & One-Liners

  • "Where science meets soul—and burnout becomes breakthrough."
  • "Helping healers remember who they truly are."
  • "The Velvet Hammer Reset: Compassion. Clarity. Reclamation."

Tone

  • The WBX speaks with a warm, professional, and empowering voice that reflects our commitment to transformation through truth, compassion, and accountability.

Hero Text Idea

  • Flag Text: Empowering Healers in America
  • Main Headline: Reset Your Mind-Body-Soul with The Velvet Hammer
  • Sub Headline: Our unique coaching approach combines neuroscience and soul-level healing to help you reclaim your purpose and vitality.
  • CTA: Begin Your Transformation Journey

3. The Media I Will Use to Reach my Target Market

Website

  • Optimize website for mobile as healthcare professionals are often on-the-go
  • Set up Google Analytics to track key metrics and visitor behavior
  • Install chat functionality to engage visitors and answer immediate queries

Social Media

  • LinkedIn for networking with healthcare professionals, posting thought leadership content, and increasing visibility
  • Instagram for sharing day-in-life posts, testimonials, and inspirational quotes
  • Post at least 3x per week

Podcasts

  • Start a podcast discussing burnout and self-care for healthcare professionals
  • Appear on medical profession podcasts such as 'The Doctor's Life', 'Burnt Out to Lit Up'

Partnerships & Outreach

  • Partner with hospitals, wellness clinics, and non-profit organizations focusing on healthcare provider wellness
  • Guest speaking at healthcare events/conferences

SEO and Content

  • Blog content on burnout, purpose recovery, and testimonial stories
  • Keyword research and optimization for terms like 'burnout recovery', 'healthcare professional wellness'

Offline and Local Media

  • Flyers or advertisements in local hospitals and clinics
  • Networking at local healthcare events

Online Networking

  • Engage in online forums like Medscape, AllNurses for healthcare professionals
  • Create a private Facebook group for clients to share experiences and offer peer support

Cold Outreach

  • Reach out via LinkedIn InMail to hospital admin and HR departments, offer seminars or workshops on burnout

Content Recommendations

  • Success stories from clients
  • Tips and resources for maintaining work-life balance, handling stress in healthcare

Directories

  • List the business on professional networks like Psychology Today, Therapy for Black Girls, Zocdoc
  • Create a profile on industry-specific directories like American Medical Association, Nurse.org
During (Lead)

1. My Lead Capture System

Lead Magnet

  • Educational eBook: 'Healing from Burnout: The Psychedelic Guide for Healthcare Professionals'
  • Quiz: 'How burned out are you?'
  • Webinar: 'Exploring Psychedelics for Personal Growth and Healing'

Tripwire Offer

  • Discounted initial coaching session
  • Entry-Level Webinar Series on Psychedelics & Burnout Recovery
  • Access to Online Masterclass (Discounted)

Welcome Sequence

  • Email 1: Introduction and thanks for subscribing
  • Email 2: Sharing the story of The WBX
  • Email 3: Case study showcasing the work of The WBX
  • Email 4: Introduction to Velvet Hammer Reset
  • Email 5: Offer for discounted initial coaching session

Segmentation

  • Divide leads based on their occupation (doctors, therapists, nurses, etc.)
  • Segment group based on burnout level (quiz results)

CRM Implementation

  • Set-up a basic CRM like HubSpot (Free)
  • Use CRM for tracking lead interaction and automate follow-ups

Chatbot and Automation

  • Implement chatbot to answer basic queries
  • Use it to guide leads to appropriate resources

2. My Lead Nurturing System

Marketing CRM

  • Recommended Platform: HubSpot (Free Version)
  • It provides all basic CRM functionalities
  • Supports email automation and segmentation

Sales CRM

  • Recommended Platform: HubSpot Sales Hub
  • Includes pipeline tracking and handoff process

Automated Follow-Ups

  • Post-opt-in: Welcome email sequence (5 emails over 2 weeks)
  • Post-discovery call: Follow-up email within 24 hours
  • Abandoned cart: Reminder email after 48 hours

Newsletter

  • Frequency: Monthly
  • Topics: Burnout recovery tips, psychedelic integration insights, client success stories
  • Segmentation: By occupation (doctors, nurses, therapists)

Retargeting & Ads

  • Platforms: Meta (Facebook) for remarketing, Google Ads for reaching larger audience
  • Goals: Increase brand awareness, drive website traffic, generate leads

Social Media and Content

  • Posting Frequency: 3x per week (LinkedIn and Instagram)
  • Content: Client testimonials, behind-the-scenes, thought leadership

Webinars and Events

  • Quarterly webinars focusing on different aspects of burnout recovery and psychedelic integration

Other Nurture Channels

  • Chatbot on the website for immediate engagement
  • Personalized SMS follow-ups post discovery call and webinar sessions

3. Sales Conversion Strategy

Sales Process

  • Structure discovery calls with a clear agenda and defined outcomes
  • Simplify intake questionnaire and integrate with your website for automated data collection
  • Clearly communicate what to expect at each stage of the 'Journey' and 'Integration' phases
  • Automate scheduling and reminder systems for all sessions
  • Offer optional ongoing integration/coaching at a decreased rate for customer retention

Sales Assets

  • Create a sales script outlining key talking points, addressing common objections, and highlighting the USP for discovery calls
  • Develop a templated proposal for initial inquiry responses
  • Use a visually appealing, easy-to-understand pitch deck for the sales process
  • Create case studies highlighting successful client transformations

Testimonials and Case Studies

  • Ask clients for testimonials as part of your post-integration process
  • Use testimonials in proposals, on your website, and in social media posts
  • Develop case studies and use them on the website, in discovery calls, and in email marketing

Conversion Rate Insights

  • Measure conversion rate from discovery call to paid service
  • Identify points of friction and make necessary adjustments
  • Implement a system of continuous tracking and feedback

Urgency and Offers

  • Host seasonal offers targeting key periods of professional burnout in healthcare (e.g., end of year, post-holidays)
  • Use scarcity (limited slots) to increase demand
  • Introduce incentives for early bookings

Guarantees and Risk Reversal

  • Offer a satisfaction guarantee with clearly defined terms
  • Assure clients of their confidentiality, respect for their journey, and commitment to their transformation

Shock and Awe

  • Send a welcome package upon registration featuring branded materials, the integration journal, and a customized letter of appreciation
After (Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

  • Welcome email outlining the journey ahead and expectations
  • A one-on-one introductory video call
  • Personalized digital welcome kit including their 'Velvet Hammer Reset' workbook

Communication Cadence

  • Weekly updates through email
  • Monthly video calls to discuss progress and milestones
  • 'Velvet Hammer Reset' progress reports delivered bi-monthly via email

Client Education

  • Educational videos on burnout and its effects
  • Guides on psychedelic preparation and integration
  • FAQ's addressing common queries and concerns

Personalized Touches

  • Celebratory email/physical note on completing major milestones on their journey
  • Personalized birthday wishes and annual 'healer anniversary' greetings
  • Occasional motivational letters to remind them of their 'why'

Visuals and Documentation

  • Progress visuals illustrating the client's journey towards rejuvenation
  • Monthly summary reports highlighting their story re-authoring progress

Feedback and Proactive Support

  • Bi-monthly feedback forms to address any concerns
  • System in place to identify signs of struggle early for proactive support

Guarantee or Promise

  • A 'rejuvenation or reinvent' guarantee — if they don't feel different after the journey, they can restart with some other approach

Operational Excellence

  • Ensuring punctuality for all scheduled calls
  • Maintaining the professionalism and 'clinician-to-clinician' understanding in all communications
  • Strict observance of ethical boundaries

2. How I Increase Customer Lifetime Value

Renewals & Contracts

  • Offer annual review and reset sessions to boost customer engagement
  • Implement a 6-month renewal contract with a discount

Upsells & Cross-Sells

  • Introduce additional personalized coaching sessions as an upsell
  • Cross-sell microdosing education and 'Future Self' narrative reauthoring as separate programs

Bundling & Packaging

  • Bundle upsell services with the core coaching program into a premium package
  • Offer a package that includes extended support and check-in at 6 and 12 months

Loyalty & Retention Programs

  • Build a loyalty program offering bonuses (extra sessions, discounts on subsequent programs) for regulars
  • Create a referral program offering discounts or free bonus sessions

Custom Services and Personalization

  • Offer customized solutions based on individual's burnout level and recovery goals
  • Premium package clients get a tailored approach with tailored learning resources

Pricing Strategy

  • Provide discounts for customers committing to long-term contracts
  • Applying a value-based pricing structure for premium package

Customer Data and Insights

  • Implement a CRM to track customer data, feedback, and gauge satisfaction
  • Use data to identify opportunities for upsell or renewal

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

  • Offer a discount on the next session for every successful referral
  • For the referees, a one-time exclusive bonus: Optional microdosing education

Shareable Assets

  • Creating an 'Refer a Healer' landing page on the website that makes sharing easy
  • Pre-made social media posts for easy sharing
  • Referral cards to hand out during in-person events or sessions

Timing and Triggers

  • Ask for referrals after successful coaching sessions
  • An automated email sent 1 week after program completion asking for referrals

Client Success Stories

  • Create a dedicated section on the website to showcase client testimonials
  • Share success stories on social media channels, encouraging others to register for the Velvet Hammer Reset

Referral Contests

  • Run a 'Healer of the Month' contest where the client with the most referrals wins a complimentary session

Thank-You Experience

  • A personalized thank-you note sent to clients who refer others
  • Top referrers receive a special 'Year-end Reflection and Projection' session

Take Your Marketing Plan to the Next Level

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