Talk to Our Team

The Gym IN The North

Your 1-Page Marketing Plan is Ready!

Below you’ll find your complete marketing plan built specifically for YOUR business using the same framework that's helped over 1 million entrepreneurs worldwide.

What to do next:

  1. Review your plan (scroll down)
  2. Save this link (For your records)
  3. Execute it (start with ONE section)

Now that you have your 1PMP, you've unlocked a FREE Marketing Clarity Call with my team to show you what to prioritize and how to execute your plan.

‍

Claim your Bonus CallDownload as PDF
Before
(Prospect)

1. My Target Market

Primary Target Market Summary

  • 30-55 year old affluent male professionals or executives seeking fitness solutions to improve their physical aesthetics.

Audience Type

  • B2C
  • Successful males looking for premium fitness solutions.

Needs – Primary Buying Considerations

  • Desire to regain athletic physique.
  • Want a comprehensive, performance-based workout and nutrition plan.

Demographics

  • Age Range: 30-55 years
  • Gender: Male
  • Geography: Canada
  • Income Level: $100k+
  • Profession: Business owners and Executives.

Psychographics

  • Lifestyle: Active, committed to self-improvement.
  • What they value: Physical well-being, consistent habits, and long-term success.
  • Pain Points: Insecure about physical appearance, lack of time management skills to fit fitness into their daily schedule.
  • Buying Behavior: High costs are not a barrier; they prefer quality.

2. My Message to My Target Audience

Refined Elevator Pitch

  • The Gym IN The North empowers high-earning men to reclaim their athletic physique through our unique ModBody 7 system, boosting their confidence and eliminating shame around their bodies.

Understanding Their Pain Points

  • Lack of time due to high-demand careers leading to neglect of physical health
  • Feelings of embarrassment about their current physique
  • Struggle to find reliable, effective fitness programs tailored to their busy lifestyle

Transformation

  • Return to a fit, athletic body they can be proud of
  • Increased confidence in personal and professional spheres
  • Better health, energy levels, and lifestyle balance

Unique Selling Proposition (USP)

  • Exclusive ModBody 7 system for integrated workout and nutrition solutions
  • Proven results backed by our successful clienteles
  • Comprehensive 1-on-1 support and customization far superior to ordinary gyms

Brand Values & One-Liners

  • 'Reclaim your prime. Unleash your power.'
  • 'Fitness meets executive excellence.'
  • 'Shred doubts. Build confidence.'
  • 'Transforming success into physique.'

Tone

  • The Gym IN The North adopts a tone of empowerment and resilience. We want our customers to feel invigorated, motivated, and confident about their physical transformation journey.

Hero Text Idea

  • Flag Text: Canada's Premium Fitness Destination
  • Main Headline: Unleash Your Athletic Potential
  • Sub Headline: Reclaim your body, elevate your confidence and redefine success with the ModBody 7 system.
  • CTA: 'Book A Discovery Call Today'

3. The Media I Will Use to Reach my Target Market

Website

  • Use striking before/after images of clients who've achieved their fitness goals
  • Implement SEO strategies to help improve site's ranking on Google
  • Track conversions (such as booking a discovery call) using GoHighLevel

Social Media

  • Focus on LinkedIn and Instagram, where the target audience is most active
  • Share client transformation stories and snippets from workout sessions
  • Post daily motivational quotes and health tips

Paid Advertising

  • Run lead generation campaigns on Facebook
  • Consider Google Ads for keyword-focused campaigns

Content Recommendations

  • Blog posts on fitness tips for busy professionals
  • Highlight successful client stories

Podcasts

  • Consider starting a podcast focused on fitness and success
  • Guest appear on popular fitness podcasts like Ben Greenfield Fitness and The Model Health Show

Directories

  • List on online business directories such as Yelp and Yellow Pages

Publications

  • Pursue features in magazines such as Men's Health and Forbes

Partnerships & Outreach

  • Partner with local businesses (like healthy restaurants) for cross-promotions
  • Sponsor local running events or health fairs

SEO and Content

  • Use long-tail keywords like 'fitness for busy professionals'
  • Regularly update blog with fresh content

Offline and Local Media

  • Local newspaper ads targeting affluent neighborhoods
  • Sponsorships for local sports events

Online Events

  • Host webinars on topics such as 'Fitness for Busy People'

Online Networking

  • Engage in fitness and business-oriented forums
  • Create a LinkedIn group for clients to interact

Cold Outreach

  • Reach out to potential clients via LinkedIn InMail
During
(Lead)

1. My Lead Capture System

Lead Magnet

  • Comprehensive Fitness Guide for Busy Professionals
  • '7 Days to Rekindling Your Athletic Body' challenge
  • Quiz: 'Discover your ideal exercise routine based on your executive lifestyle'

Tripwire Offer

  • 7-Day Trial of the ModBody System including a custom fitness and nutrition plan
  • Reduced fee fitness assessment and session

Welcome Sequence

  • Email 1: Thank you for your interest and deliver lead magnet
  • Email 2: Success stories showcasing the transformative power of the ModBody 7 system
  • Email 3: Introduction to the comprehensive solutions we offer
  • Email 4: Offer for a discounted trial session of our services

Segmentation

  • Tag based on type of lead magnet downloaded and engagement level
  • Segment based on their declared goals from the quiz

Chatbot and Automation

  • Implement chatbot to facilitate lead capturing and FAQ on the website
  • Utilize GoHighLevel to automate email sequences based on user behaviour

2. My Lead Nurturing System

Marketing CRM

  • Current Platform: GoHighLevel
  • Automation Capabilities: Full automation suite for campaigns, email sequences, and nurturing
  • Recommended improvements: Implement dynamic content based on user interactions

Sales CRM

  • Current platform: GoHighLevel
  • Pipeline tracking process: Leads tracked from landing page, tagged, and nurtured accordingly
  • Recommended upgrades: Better integration with social media ads for lead tracking

Automated Follow-Ups

  • Post-opt-in email sequence highlighting success stories
  • Weekly SMS check-ins for nurturing and updates
  • Reactivation emails for leads showing decreased engagement

Newsletter

  • Twice-monthly newsletters featuring client success stories, fitness tips for busy professionals
  • Segmentation based on lead magnet downloaded and engagement

Retargeting & Ads

  • Facebook ads retargeting visitors of website, landing page
  • LinkedIn ads targeting professionals in relevant industries

Social Media and Content

  • Weekly LinkedIn posts showcasing array of services offered, client testimonials
  • Daily Instagram posts emphasizing fitness lifestyle

Webinars and Events

  • Monthly online workshops teaching time-management for fitness
  • Quarterly webinars involving past successful clients

Other Nurture Channels

  • Chatbot on website for immediate queries, assistance
  • Weekly fitness tip SMS for opted-in leads

3. Sales Conversion Strategy

Sales Process

  • Optimize landing page for quick loading and easy booking of discovery calls.
  • Implement CRM notifications to ensure timely follow-up of leads.
  • Include a mini-questionnaire during the discovery call booking to understand the lead's fitness goals.

Sales Assets

  • Develop a comprehensive sales script highlighting the ModBody 7 system.
  • Create a pitch deck showcasing successful clientele.
  • Construct a proposal template specifying the fitness and nutrition plan.

Testimonials and Case Studies

  • Incorporate client success stories and testimonials on the website and during sales calls.
  • Create a 'Wall of Success' on the website showcasing impressive transformation results.

Conversion Rate Insights

  • Monitor conversion rates (lead to paying customer) closely using CRM.
  • Continuously test and improve the sales process to increase conversion rate.

Urgency and Offers

  • Create time-bound promotions such as 'Summer Body Special' to increase urgency to sign up.
  • Offer fast-action incentives like free consultations or personal training sessions.

Guarantees and Risk Reversal

  • Offer a 30-day money-back guarantee to eliminate risk for first-time customers.
  • Assure continuous support and flexibility in the fitness plan to adjust to the customer's evolving goals.

Shock and Awe

  • Send personalized welcome packages including branded merchandise and nutrition guides to new clients.
After
(Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

  • Personalized welcome email with introduction to ModBody 7 system
  • Kickoff call with a dedicated fitness mentor
  • App setup guide for quick access

Communication Cadence

  • Weekly check-in calls to discuss progress and modifications
  • Emails with workout plans, nutrition advice, and motivational content
  • In-app reminders for upcoming sessions

Client Education

  • Illustrated guides detailing workout sessions
  • Comprehensive FAQ for quick resolution of common concerns
  • Videos demonstrating proper workout techniques
  • Blog posts explaining the science behind ModBody 7

Personalized Touches

  • Anniversary gift celebrating client's enrolment date
  • Achievement based rewards for completing workout milestones
  • Personalized birthday message along with healthy recipe suggestions

Visuals and Documentation

  • 'Before and After' photos to showcase transformation
  • Detailed monthly progress reports
  • In-app feature to track daily workouts and nutrition plan

Feedback and Proactive Support

  • Monthly feedback forms to encourage client inputs
  • Escalation matrix and Quick response system to resolve issues

Guarantee or Promise

  • 'Love it or get your first month free' offer to showcase confidence in our program
  • Transparency in progress tracking to ensure client satisfaction

Operational Excellence

  • Ensuring punctuality in all scheduled online/offline sessions
  • High standard for trainer presentation and professionalism
  • Offering flex schedules to accommodate busy executives

2. How I Increase Customer Lifetime Value

Renewals & Contracts

  • Offer discounted annual contracts for premium loyalty
  • Implement a renewal bonus system providing access to exclusive content or additional personal training sessions

Upsells & Cross-Sells

  • Introduce advanced nutritional consultation as an upsell
  • Propose an executive fitness retreat as a high-value cross-sell opportunity

Bundling & Packaging

  • Develop Bronze, Silver, and Gold membership tiers with escalating benefits and exclusivity
  • Bundle additional personal training sessions in higher-tier packages

Loyalty & Retention Programs

  • Implement a loyalty points system that can be redeemed for services or merchandise
  • Introduce a referral rewards program to incentivize members to bring in high-value prospects

Custom Services and Personalization

  • Offer exclusive, white-glove 1 on 1 coaching for top-tier members
  • Provide personalized fitness scheduling and program fine-tuning for Gold tier members

Pricing Strategy

  • Implement a multi-tier pricing structure based on level of personalization and exclusivity
  • Offer discounted rates for annual upfront membership payment
  • Conduct competitor research and recommend increasing prices if warranted

Customer Data and Insights

  • Utilize CRM to identify at-risk members and offer special retention incentives
  • Track members' workout and consultation frequency for upsell opportunities

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

  • Offer 10% discount on next month's fees for every successful referral
  • New joiners through a referral get their first week free

Shareable Assets

  • Create success story highlight reels for clients to share on social media
  • Provide referrers with custom referral codes they can share

Timing and Triggers

  • Ask for referrals after a client reaches a significant fitness milestone
  • Incorporate referral prompts within the app after customers log successful workouts

Client Success Stories

  • Share inspiring client transformations on the website and social channels
  • Encourage clients to share their stories under a dedicated hashtag

Referral Contests

  • Run a bi-annual 'Referral Champion' contest with extravagant rewards like a complete fitness gear set

Partner or Affiliate Programs

  • Collaborate with premium sports gear brands for affiliate marketing
  • Reach out to affiliate influencer fitness personalities

Thank-You Experience

  • Send exclusive branded merchandise to top referrers
  • Feature top referrers on website and social channels with their before-after transformation

Take Your Marketing Plan to the Next Level

Now that you have your 1PMP, you've unlocked a FREE Marketing Clarity Call with my team.

Claim your Bonus Call