Talk to Our Team

The companies company

Your 1-Page Marketing Plan is Ready!

Below you’ll find your complete marketing plan built specifically for YOUR business using the same framework that's helped over 1 million entrepreneurs worldwide.

What to do next:

  1. Review your plan (scroll down)
  2. Save this link (For your records)
  3. Execute it (start with ONE section)

Now that you have your 1PMP, you've unlocked a FREE Marketing Clarity Call with my team to show you what to prioritize and how to execute your plan.

‍

Claim your Bonus CallDownload as PDF
Before
(Prospect)

1. My Target Market

Primary Target Market Summary

  • This B2B service-based company is targeting small to medium-sized business owners who seek more leads through effective cold email outreach.

Audience Type

  • B2B
  • Small to medium business owners

Industries (if B2B)

  • Multiple industries, as long as they're interested in lead acquisition through cold outreach.

Needs – Primary Buying Considerations

  • Need for increased leads
  • Interest in cold email infrastructure

Demographics

  • Age Range: Not specified
  • Gender: Not specified
  • Geography: United States
  • Income Level: Not specified
  • Profession: Business Owners
  • Business Size: multiple sizes, primarily small to medium enterprises (SMEs)

Psychographics

  • Lifestyle: Busy business owners
  • Values: Lead generation and business growth
  • Pain Points: Lack of leads, ineffective cold outreach
  • Buying Behavior: Likely to invest on solutions with proven results.
  • Decision-Making Roles:
  • Primary Decision Maker: Business Owners
  • Secondary Decision Influencers: None specified
  • Support Roles: None specified

2. My Message to My Target Audience

Refined Elevator Pitch

  • The Companies Company provides B2B business owners with an influx of leads through robust cold email infrastructure, fostering the growth of their customer base.

Understanding Their Pain Points

  • Struggling to generate enough leads
  • Business stagnation due to lack of new customers
  • Labor-intensive, unproductive lead generation methods

Transformation

  • Drastic increase in lead generation
  • Relief and succeeding business growth due to new customer influx
  • Streamlined and efficient lead generation after adopting our infrastructure

Unique Selling Proposition (USP)

  • Proprietary, proven cold email systems
  • Track record of clients experiencing substantial growth
  • Offers unique ‘done for you' systems for clients wanting to upgrade their setup

Brand Values & One-Liners

  • Making Cold Outreach Sizzle with Leads
  • Skyrocket Your Leads with Proven Systems
  • Unleashing Business Growth with Tailored Infrastructure

Tone

  • The Companies Company communicates in a confident and solution-oriented tone, evoking feelings of trust and assured growth among its clients.

Hero Text Idea

  • Flag Text: Lead Generation, United States
  • Main Headline: Streamlined Cold Email Infrastructure for Your Business
  • Sub Headline: Unleash an influx of leads and kickstart your business growth with proven, effective systems.
  • CTA: Schedule a Call Today

3. The Media I Will Use to Reach my Target Market

Website

  • Create a new website with the Squarespace platform since it's beginner-friendly and cost-effective.
  • Optimize for mobile view since most business owners work on-the-go.
  • Track conversions of email sign-ups and call scheduling.

Social Media

  • Focus on LinkedIn and Twitter for direct access to business folks.
  • Schedule 3 posts a week detailing success stories and the cold-emailing process.

Paid Advertising

  • Utilize LinkedIn Ads for targeting specific industries, company size, and job titles.
  • Use Google Ads for search intent around keywords like 'cold email marketing' and 'lead generation'.

Content Recommendations

  • Content on 'Cold Email Best practices', 'Success stories of businesses that used cold emailing', 'Breaking myths around cold emailing'.

Podcasts

  • Start a podcast on 'Lead Gen Tactics for SMEs'.
  • Appear on established business growth and marketing podcasts like 'Marketing School' and 'Growth Everywhere'.

Directories

  • Enlist in B2B directories like Clutch.co and UpCity for visibility among businesses seeking consulting services.

Partnerships & Outreach

  • Partner with CRM companies as they have customers who would require lead generation through cold emails.

SEO and Content

  • Use a blog to target keywords like 'cold email marketing', 'lead generation tactics', 'email marketing for SMEs'.

Offline and Local Media

  • Attend networking events for small businesses.
  • If budget allows, consider sponsoring relevant industry events for visibility.

Online Events

  • Host webinars on 'Lead Generation through Cold Emails' aimed at SMEs.

Online Networking

  • Participate in relevant LinkedIn groups and Quora spaces offering advice on lead generation.

Cold Outreach

  • Target SME owners through LinkedIn and email outreach.
  • Use personalized cold email campaigns for the initial outreach.
During
(Lead)

1. My Lead Capture System

Lead Magnet

  • 'Step-by-Step Guide to Cold Email Success': An informative guide on effective cold email techniques.
  • 'Lead Generation Assessment': An interactive quiz providing insights on current lead generation efforts.
  • 'Monthly Lead Generation Newsletter': Access to exclusive tips and strategies on cold email marketing every month.

Tripwire Offer

  • 'Cold Email Audit': A low-cost service reviewing and providing suggestions on their current cold email copy.
  • 'Custom Lead Generation Roadmap': A low-cost service providing a tailored roadmap based on their industry and lead goals.

Welcome Sequence

  • Once a lead signs-up, immediately send a 'welcome email' thanking them, introducing the company, and featuring the USP prominently.
  • Follow-up email sharing testimonials and success stories to underline credibility.
  • Provide value-added content (like best practices or tips) on cold emailing for several days.

Segmentation

  • Categorize leads based on their industry, company size, and lead goals.
  • Further segment based on their behavior towards email interaction (open rates, link clicks, etc).

Chatbot and Automation

  • Implement live chat or chatbot on the website to engage visitors, answer FAQs, and push for lead sign-ups.
  • Use automation to prioritize leads based on their interaction, company size, and industry for effective follow-up.
  • Automate personalized welcome email sequences for new leads.

2. My Lead Nurturing System

Marketing CRM

  • Current platform: HubSpot
  • Automation capabilities: Email sequences, Chatbots, CRM integration
  • Recommended improvements: Increase utilization of automation features

Sales CRM

  • Current platform: HubSpot Sales Hub
  • Pipeline tracking: In place through HubSpot
  • Recommended upgrades: Full utilization of deal stages and forecasting

Automated Follow-Ups

  • Post opt-in: Welcome email + series introducing cold email systems
  • Abandoned consultation: Reminder emails + personalized follow up
  • Reactivation: Monthly 'tip' emails with latest in cold email strategies

Newsletter

  • Frequency: Monthly
  • Topics: Success stories, tips & tricks, latest industry trends
  • Segmentation: Based on business size and industry

Retargeting & Ads

  • Platforms & goals: LinkedIn remarketing for website visitors, Google Ads for search intent

Social Media and Content

  • Posting frequency: 3 times per week
  • Content type: Success stories, helpful tips, industry updates

Webinars and Events

  • Cadence: Monthly webinars on cold email success stories and strategies

Other Nurture Channels

  • Chatbot via website for instant answers and lead capture
  • SMS follow-ups for consultation reminders

3. Sales Conversion Strategy

Sales Process

  • Review current sales process: Initial call, pitch deck presentation, project payment, then retainer monthly set up.
  • Identify friction points in current sales process and address these.
  • Implement a CRM for better tracking and managing of leads, using h5D6gDCSSoupwsE4buOul.
  • Automate follow-ups and reminders in the CRM.

Sales Assets

  • Develop a refined sales script focused on the unique selling proposition and core benefits.
  • Update proposals and pitch decks to align with the refined messaging.
  • Create a standard operating procedure document for the sales process.

Testimonials and Case Studies

  • Request testimonials from successful clients.
  • Develop case studies showcasing the results achieved by clients.
  • Display testimonials and case studies on website and in sales materials.

Conversion Rate Insights

  • Gauge current conversion rate if possible.
  • Set a goal for improving the conversion rate and track progress towards this goal.

Urgency and Offers

  • Craft limited-time promotions to create a sense of urgency.
  • Consider 'fast mover' incentives for clients who decide quickly.

Guarantees and Risk Reversal

  • Offer a satisfaction guarantee to boost trust.
  • Consider a money-back guarantee or other risk reversal strategies if appropriate.

Shock and Awe

  • Send a gift, such as a branded material or a personalized note, to prospects after the initial call.
After
(Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

* Kickoff call after payment to discuss specific business needs and goals.

* Email with clear next steps and what the client can expect.

* Access to a dashboard highlighting the cold email infrastructure set up and usage guide.

Communication Cadence

* Weekly project update calls during the setup phase.

* Monthly calls to discuss results and make adjustments after setup.

* Bi-weekly emails containing campaign results, lead statistics and practical insights.

Client Education

* A video guide on how to utilize the cold email infrastructure and interpret results efficiently.

* FAQ section on the dashboard to answer most common concerns.

Personalized Touches

* Celebrate milestone goals (e.g. 100 leads) with a congratulatory email and a discount code for future services.

* Send a handwritten note thanking the client for their trust and partnership after the setup completion.

* Recognize the client's business anniversary with a personalized digital card.

Visuals and Documentation

* Weekly reports of the campaign progress with result interpretation.

* Visual representation of the progress in lead acquisition on the client dashboard.

* Before and after statistics demonstrating the growth in lead generation.

Feedback and Proactive Support

* Gather feedback after completion of setup phase to improve service.

* Provide proactive tips and tweaks based on campaign metrics early to maximize lead acquisition.

* Resolve issues within 24 hours.

Guarantee or Promise

* If not satisfied in the first month, clients can receive a partial refund.

* A ‘love it or leave it’ policy for 'done for you' upgrade setup package, allowing client to cancel with full refund within first week.

Operational Excellence

* Superior scheduling flexibility with guaranteed response time.

* Punctuality in all scheduled calls.

* Clear communication standards to maintain transparency and mutual respect.

2. How I Increase Customer Lifetime Value

Renewals & Contracts

  • Offer a reduced price on a 6-month or annual contract for the 1-1 consulting service
  • Create a recurring monthly retainer package with priority attention as an incentive

Upsells & Cross-Sells

  • Offer 'done for you' cold email setup package as an upsell after initial consultation
  • Propose additional services like cold email campaign management or conversion optimization

Bundling & Packaging

  • Bundle 1-1 consulting with 'done for you' scheme for a more comprehensive solution
  • Launch an all-inclusive premium package including consultation, setup, and ongoing management

Loyalty & Retention Programs

  • Implement a VIP tier system giving loyal customers preferential pricing and service
  • Offer referral incentives to current clients for bringing new businesses onboard

Custom Services and Personalization

  • Develop a white-glove tier offering personalized consulting and custom infrastructure setup
  • Offer personalized email campaign strategy creation as a premium service

Pricing Strategy

  • Add incentives (e.g. prioritized service) for long-term commitment to retainer contracts
  • Apply strategic volume discounts for consulting hours committed upfront

Customer Data and Insights

  • Leverage CRM to track customer churn and identify cross-sell or upsell opportunities
  • Analyze customer interaction data to inform service improvements and retention strategy

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

  • Offer a 15% discount on next month's retainer for every successful referral.
  • Provide referred leads with a 10% discount on their first month's package.

Shareable Assets

  • Create a suite of social media post templates specific to each major platform.
  • Develop a personalized, trackable referral link that referrers can share.

Timing and Triggers

  • Implement an automated email requesting referrals to be sent two weeks after initial consulting success.
  • Train staff to ask for referrals at the end of a successful consulting call.

Client Success Stories

  • Implement a system for collecting client success stories to be shared on website and social channels.
  • Solicit video testimonials to amplify the impact of success stories.

Referral Contests

  • Launch a quarterly referral contest, offering a month of consulting services for free to the top referrer.

Partner or Affiliate Programs

  • Explore potential partnerships with adjacent B2B service providers for cross-marketing opportunities.

Thank-You Experience

  • Send a personalized thank-you note with a small branded gift to any client providing successful referrals.

Take Your Marketing Plan to the Next Level

Now that you have your 1PMP, you've unlocked a FREE Marketing Clarity Call with my team.

Claim your Bonus Call