Talk to Our Team

Tectureworks

Your 1-Page Marketing Plan is Ready!

Below you’ll find your complete marketing plan built specifically for YOUR business using the same framework that's helped over 1 million entrepreneurs worldwide.

What to do next:

  1. Review your plan (scroll down)
  2. Save this link (For your records)
  3. Execute it (start with ONE section)

Now that you have your 1PMP, you've unlocked a FREE Marketing Clarity Call with my team to show you what to prioritize and how to execute your plan.

‍

Claim your Bonus CallDownload as PDF
Before
(Prospect)

1. My Target Market

Primary Target Market Summary

  • High-income individuals or families seeking reliable and quality architectural service for new houses or additions to existing ones.

Audience Type

  • B2C
  • Young professionals and residential families

Industries (if B2B)

Needs – Primary Buying Considerations

  • High-quality craftsmanship and design
  • Experience in construction and architecture
  • Efficient handling of bureaucratic procedures

Demographics

  • Age Range: 25-55
  • Gender: Both
  • Geography: Local market (assumed based on business model)
  • Income Level: Mid to upper class
  • Profession: Various, likely professionals or business owners

Psychographics

  • Lifestyle: Urban, prioritizes quality and design in home environment
  • What they value: Precision, creativity, and experience in their service provider
  • Pain Points: Need for building plans to be approved, overwhelming bureaucratic procedures
  • Buying Behavior: Likely invests time in selecting a service provider, heavily influenced by word of mouth recommendations
  • Decision-Making Roles (Optional. Only include in ouptput if B2B Audience):
  • Primary Decision Maker:
  • Secondary Decision Influencers:
  • Support Roles:

2. My Message to My Target Audience

Refined Elevator Pitch

  • TectureWorks delivers architectural precision and unique craftsmanship to high-end construction projects. By leveraging our decade-long on-site construction experience and relationships with top contractors, we transform your space into a sanctuary for living and working.

Understanding Their Pain Points

  • Navigating complex municipal procedures for building plan approval
  • The desire for a unique, custom-built space that reflects personal style
  • The struggle to find a reliable project manager who ensures every detail is executed flawlessly

Transformation

  • A beautifully-designed and flawlessly-executed space reflecting the owner's personality
  • The peace of mind knowing every detail has been managed to perfection
  • The joy of a home or office that radiates quality and craftsmanship

Unique Selling Proposition (USP)

  • A decade of on-site construction experience brought to architectural services
  • An established network of top contractors to ensure premium materials and craftsmanship
  • An unwavering commitment to managing and navigating complex municipal procedures

Brand Values & One-Liners

  • "We craft architecture with precision and creativity."
  • "Leveraging on-site experience for architectural excellence."
  • "We turn building plan approvals into a hassle-free journey."

Tone

  • TectureWorks speaks with authority and precision, reflecting our expertise in project management and construction. We want our clients to feel confident, secure, and excited about entrusting their construction project to us.

Hero Text Idea

  • Flag Text: Meet TectureWorks
  • Main Headline: Transforming Spaces with Precision and Craftsmanship
  • Sub Headline: Leverage our decade-long construction experience and turn your architectural vision into a beautiful tangible reality.
  • CTA: Let's Begin Your Transformation

3. The Media I Will Use to Reach my Target Market

Website

  • Update navigation and imagery to reflect high-end positioning
  • Track conversions on "Contact Us" and "Request a Quote" actions

Social Media

  • Instagram: Post 2x per week showcasing completed projects
  • LinkedIn: Weekly posts about business updates and industry trends
  • Facebook: Weekly post including tips for home improvements

Paid Advertising

  • Google Ads: Focus on local search ads to reach potential customers in the area
  • Facebook Ads: Run targeted campaigns focusing on middle to upper class individuals aged 25-55

Content Recommendations

  • Blog posts discussing home design trends and tips
  • Case studies highlighting successful projects

Podcasts

  • Appear on architecture and design podcasts such as "The Chaise Lounge" and "99% Invisible"

Directories

  • List on architectural directories such as Architizer and Dexigner

Partnerships & Outreach

  • Partner with local construction companies for referrals
  • Offer guest lectures at local universities' architecture and design departments

SEO and Content

  • Target keywords related to architecture and construction in the local area
  • Regular blog posts drawing in organic search traffic

Offline and Local Media

  • Sponsor local design and architecture events
  • Printed brochures to leave with partner firms

Online Events

  • Host a webinar discussing hot trends in architectural design

Online Networking

  • Engage in discussions in online forums such as Archinect and Architectural Association

Cold Outreach

  • Connect with potential clients on LinkedIn, expressing interest in their construction projects
During
(Lead)

1. My Lead Capture System

Lead Magnet

  • "Home Transformation Guide": a free downloadable PDF with tips on architectural changes that elevate homes
  • Interactive Quiz: "What's Your Architectural Style?" to engage site visitors
  • Home Design Estimator: Online tool estimating the cost of desired architectural changes based on inputs

Tripwire Offer

  • Initial Consultation: Low-cost introductory meeting to assess the potential client's needs and preferences
  • Mini Project Assessment: Reduced-cost evaluation of a minor home improvement project

Welcome Sequence

  • Welcome Email: Express gratitude, give a brief intro of TectureWorks, and share what the client can expect
  • Success Stories Email: Send a second email featuring case studies of past projects
  • Invitation Email: Invite the lead to the low-cost Initial Consultation

Segmentation

  • Divide leads based on interactive quiz results to tailor future communications to their architectural style
  • Segment by project size or budget based on inputs to the Home Design Estimator
  • Categorize based on lead source to gauge the effectiveness of different marketing efforts

Chatbot and Automation

  • Implement a chatbot to answer basic questions, engage site visitors, and collect lead information
  • Set up email automation for the welcome sequence and follow up communications

2. My Lead Nurturing System

Marketing CRM

  • Recommended platform: ActiveCampaign. It's scalable, affordable, and has strong automation features needed for a starting business.

Sales CRM

  • Recommended platform: Zoho CRM. It has an easy-to-use interface, reasonable pricing and it integrates well with ActiveCampaign.

Automated Follow-Ups

  • Initial Welcome Sequence: Introduction email followed by success stories email and an invitation to the initial consultation (3 emails over 1 week).
  • Re-engagement Sequence: If clients haven’t responded to initial sequence, another series of emails highlighting the value of TectureWorks (2 emails over 2 weeks).

Newsletter

  • Frequency: Biweekly
  • Topics: Home design tips, updates about recent projects, industry trends

Retargeting & Ads

  • Google Ads: Use for local search ads targeting higher-income individuals seeking architectural services.
  • Facebook Ads: Use dynamic ads for retargeting based on interactions with TectureWork’s website or social media.

Social Media and Content

  • Posting frequency: Twice weekly on Instagram. Weekly on Facebook and LinkedIn.
  • Content type: Pictures of completed projects, behind-the-scenes progress shots, design inspiration images.

Webinars and Events

  • Host quarterly webinars covering topics such as architectural trends or navigating local building regulations.

Other Nurture Channels

  • Chatbots on website for initial inquiries.
  • Use of SMS for appointment reminders or project updates.

3. Sales Conversion Strategy

Sales Process

  • Initial meeting to understand client's needs and project scope
  • Follow-up meeting to finalize designs and provide a detailed proposal
  • Address potential objections in the proposal stage
  • Once approved, navigate municipal procedures for building plan approval
  • Set frequent project updates and communication checkpoints

Sales Assets

  • Create a sales script to guide initial client meetings
  • Develop a standard proposal template highlighting TectureWorks' strengths and USP
  • Create a detailed pitch deck showcasing past projects and testimonials

Testimonials and Case Studies

  • Collect testimonials from past clients immediately after project completion
  • Develop case studies of successful projects and feature them on the website

Conversion Rate Insights

  • Set up conversion tracking on the website to recognize source of leads
  • Identify key stages in the sales process where leads drop off to improve those points

Urgency and Offers

  • Offer limited time promotional discounts on the first consultation or proposal
  • Highlight strict project capacity to drive urgency in booking

Guarantees and Risk Reversal

  • Offer a satisfaction guarantee or revisions until approval on the proposal stage
  • Assure clients of successful municipal approval or your services are free

Shock and Awe

  • Send a personalized thank-you note or gift on project initiation
  • Offer a free site check-up six months post completion as a gesture of goodwill.
After
(Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

  • Personalized welcome email detailing the project journey.
  • Kickoff call with Christoff to understand the client expectations in detail.

Communication Cadence

  • Weekly project progress emails, including photos of the work done.
  • Monthly video calls with Christoff explaining the progress made and next steps.

Client Education

  • Guides and videos to simplify bureaucratic procedures for plan approvals.
  • Periodic blog posts educating about latest trends in craftsmanship and architectural design.

Personalized Touches

  • Milestone celebrations marked with a small thank you note or a memento.
  • Birthday wishes to the client.
  • Yearly check-ins even after the project has finished.

Visuals and Documentation

  • Before and after photos of the construction site delivered to the client as a keepsake.
  • Detailed reports of the work done, delivered monthly.

Feedback and Proactive Support

  • A chatbot for 24/7 support and frequently asked questions.
  • Monthly feedback calls to understand any issues and improve services.

Guarantee or Promise

  • Assured timeline for project completion.
  • "Satisfaction or free corrections" policy to ensure quality of service.

Operational Excellence

  • Clear standards for project scheduling and communication.
  • High professionalism in all interactions, punctuality for calls or visits.
  • Clean and organized construction sites as a standard practice.

2. How I Increase Customer Lifetime Value

Renewals & Contracts

  • Implement an annual contract with benefits like priority scheduling and discounts on future projects

Upsells & Cross-Sells

  • Offer premium add-ons like 3D modeling of construction projects
  • Cross-sell interior design consultancy services

Bundling & Packaging

  • Introduce bundle packages combining architectural planning, construction project management, and interior design services at a discounted rate

Loyalty & Retention Programs

  • Initiate a referral discount program, providing discounts to existing customers referring new clients

Custom Services and Personalization

  • Provide custom premium services such as personalized one-on-one project consultation sessions with Christoff

Pricing Strategy

  • Implement value-based pricing, reflecting the premium and personalized nature of the service
  • Offer discounted rates or incentives for multi-project engagements

Customer Data and Insights

  • Introduce a CRM system to track customer interactions, project history, and identify growth opportunities

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

  • Offer a discount on next service for every successful referral.
  • Give an exclusive offer to newly referred clients on their first contract.

Shareable Assets

  • Design social post templates showcasing completed projects for clients to share.
  • Create referral cards to hand out during client meetings or post-completion walk-throughs.

Timing and Triggers

  • Ask for referrals after project completion when satisfaction is highest.
  • Include referral reminder in a follow-up email with final project documentation.

Client Success Stories

  • Regularly collect and publish testimonials on website and social media profiles.
  • Highlight 'Project of the Month' testimonials to inspire potential referrals.

Referral Contests

  • Run an annual 'Referral Champion' contest with a premium gift for the client with the most successful referrals.

Partner or Affiliate Programs

  • Establish partnerships with complementary businesses (interior designers, realtors) for mutual referrals.
  • Implement a tracking system to monitor partner referrals.

Thank-You Experience

  • Send personalized thank-you notes to clients who made successful referrals.
  • Publicly recognize top referrers on social media ('Referral Champ of the Month').

Take Your Marketing Plan to the Next Level

Now that you have your 1PMP, you've unlocked a FREE Marketing Clarity Call with my team.

Claim your Bonus Call