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Teach Them Diligently

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Before
(Prospect)

1. My Target Market

Primary Target Market Summary

  • Parents, aged 28 and above, with school-aged children, religiously Protestant, invested in homeschooling and intentional discipleship, and with an income of at least $80K.

Audience Type

  • B2C
  • Religious families opting for homeschooling

Needs – Primary Buying Considerations

  • Desire to pass on their faith to their children
  • Need for resources that support homeschooling and family relationships

Demographics

  • Age Range: 28 and above
  • Gender: Male and Female
  • Geography: United States
  • Income Level: $80K and above
  • Profession: Predominantly one parent stays at home

Psychographics

  • Lifestyle: Committed to homeschooling, steeped in faith, value family relationships
  • What they value: Religion, education, family bonds
  • Pain Points: Lack of resources for homeschooling and discipleship
  • Buying Behavior: Purchase resources for religious homeschooling (event tickets or books), yearly memberships

2. My Message to My Target Audience

Refined Elevator Pitch

  • Teach Them Diligently equips parents with the tools and knowledge to turn homeschooling into a means of discipleship, fostering peace and confidence in familial relationships.

Understanding Their Pain Points

  • Anxiety over homeschooling quality and outcomes
  • Lack of resources and guidance for faith-driven home education
  • Struggle to connect homeschooling with spiritual discipleship

Transformation

  • Gaining confidence in their homeschooling capabilities
  • Building stronger, peaceful relationships within the home
  • Realizing the full potential of homeschooling for spiritual discipleship

Unique Selling Proposition (USP)

  • Focus on integrating discipleship into homeschooling
  • Rich resource library from years of expert sessions
  • Leading choice for faith-driven home education in the US

Brand Values & One-Liners

  • "Equipping parents, Transforming families."
  • "Your spiritual guide in the homeschooling journey."
  • "Realm of resources. Heart of discipleship."

Tone

  • Teach Them Diligently communicates with warmth, wisdom, and empathy, reflecting a brand that equips, uplifts and spiritually supports its faith-oriented audience.

Hero Text Idea

  • Flag Text: Home Education Reinvented
  • Main Headline: Enhance your Family's Spiritual Journey with Homeschooling
  • Sub Headline: Equip yourself with resources and knowledge, foster deeper family connections, and confidently guide your child's home education.
  • CTA: Start our discipleship & homeschooling program today

3. The Media I Will Use to Reach my Target Market

Website

  • Optimize the website for mobile as most parents access online resources on the go.
  • Implement a blog for regular content updates, SEO, and increased engagement.
  • Set tracking for conversions like annual memberships and event ticket purchases.

Social Media

  • Facebook: Continue ads and regular posts targeting Protestant families.
  • Instagram: Share daily verses, homeschool tips, and testimonials.

Paid Advertising

  • Google Search Ad Campaigns: Promote homeschool resources and events.
  • Retargeting Ads: Retarget website visitors on platforms like Facebook to increase conversions.

Content Recommendations

  • Topics: Homeschooling tips, success stories, spiritual guidance in education.

Podcasts

  • Appear on podcasts like 'Read-Aloud Revival,' 'The Busy Mom,' and 'Risen Motherhood.'

Directories

  • Entry in homeschooling directories: 'A2Z Homeschooling,' 'Home Education Directory.'

Publications

  • Feature in 'Homeschooling Today Magazine,' 'Practical Homeschooling Magazine.'

Partnerships & Outreach

  • Partnerships with homeschool curriculum publishers for affiliate marketing.
  • Outreach to churches and religious organizations.

SEO and Content

  • Optimize the blog with keywords such as 'Christian homeschooling' and 'faith-based education'.

Offline and Local Media

  • Sponsor homeschooling exhibitions.
  • Advertise in faith-based magazines.

Online Events

  • Regular webinars on homeschooling best practices and FAQs.

Online Networking

  • Join Facebook groups such as 'Christian Homeschooling Moms,' 'Protestant Homeschool.'

Cold Outreach

  • Email campaign targeting religious families interested in homeschooling.
During
(Lead)

1. My Lead Capture System

Lead Magnet

  • '10 Commandments of Homeschooling' Digital Guide: A practical resource targeting first-time homeschooling parents.
  • 'Faith-Filled Homeschooling' Webinar: A live session where experienced homeschoolers share their faith integration strategies.
  • 'Peaceful Homeschooling' Email Course: A 5-day email course with strategies for peaceful and effective homeschooling.

Tripwire Offer

  • 'Discipleship Homeschooling Starter Pack': An affordable eBook bundle providing basic tools for integrating discipleship in homeschooling.
  • Early Bird Event Tickets: Discounted tickets for upcoming homeschooling events.

Welcome Sequence

  • Day 1: Introduction and thank you email with links to access the lead magnet.
  • Day 3: Value email with additional homeschooling tips and resources.
  • Day 5: Pitch email introducing the Tripwire Offer.
  • Day 7: Recap email bringing together taken steps and suggesting the next one.

Segmentation

  • First-time Homeschoolers: For unique content and support targeting beginners.
  • Experienced Homeschoolers: For advanced resources and networking opportunities.
  • Interested in Events: For timely event updates and promotions.

Chatbot and Automation

  • Deploy a chatbot on the web site to assist with queries, guide new visitors, and collect leads.
  • Use Active Campaign to automate emails based on user behavior, like link clicks, webinrs RSVP, and course completion.

2. My Lead Nurturing System

Marketing CRM

  • Current platform: Active Campaign
  • Automation capabilities: Lead scoring, email automation, segmentation, chatbot integration
  • No replacements needed

Sales CRM

  • Since the business is generating substantial revenue, consider implementing a Sales CRM like Hubspot for enhanced pipeline tracking

Automated Follow-Ups

  • Post-opt-in: Welcome sequence introducing the brand and its offerings
  • Abandoned cart: Reminder email after 24 hours, promotion or discount offer after 72 hours

Newsletter

  • Frequency: Biweekly
  • Topics or content pillars: Homeschooling tips, success stories, special event announcements, featured sessions from the audio vault

Retargeting & Ads

  • Platforms: Meta (Facebook) remarketing for website visitors (specifically targeting those who viewed event details but didn't purchase), Google Ads targeting relevant keywords

Social Media and Content

  • Posting frequency: Daily on Facebook (most home-educating parents are active here), 3 times per week on Instagram (motivational quotes, tips, stories)
  • Content type or campaign focus: Blog articles (weekly), member testimonial campaign (monthly), thematic seasonal content

Webinars and Events

  • Suggested cadence: Quarterly webinars (topic based on keyword research or member surveys)

Other Nurture Channels

  • Consider implementing a chatbot on the website for immediate engagement and lead capture
  • In-app messaging for community members within the platform
  • SMS for urgent announcements or reminders (limited use to respect member preferences)

3. Sales Conversion Strategy

Sales Process

  • Optimize Awareness through consistent branding content.
  • Streamline process from event ticket or book purchase to membership acquisition.
  • Track customer journey from initial contact to conversion in CRM, identifying friction points.
  • Automate follow-up communication based on actions taken by leads.

Sales Assets

  • Create standard operation procedures for lead follow-ups.
  • Develop an objection handling script addressing doubts about homeschooling quality and discipleship connection.
  • Prepare persuasive membership proposal highlighting spiritual and relational benefits.
  • Use recorded sessions as part of sales pitches, showcasing the rich library of resources.

Testimonials and Case Studies

  • Collect testimonials post-event or after significant usage of purchased materials.
  • Develop case studies showing real-life success stories of homeschooling and discipleship.
  • Showcase testimonials on website and in sales materials.

Conversion Rate Insights

  • Track conversion rate from lead to customer in CRM.
  • Aim to improve conversion by reducing identified friction points and amplifying success elements.

Urgency and Offers

  • Time-bound offers on event tickets to encourage prompt action.
  • Season-based homeschooling tips, using seasonal relevancy to promote urgency.
  • Offer fast action incentives like early bird discounts or extra bonus materials.

Guarantees and Risk Reversal

  • Offer satisfaction guarantee on membership, offering partial refunds if not satisfied.
  • Highlight transparent pricing with no hidden costs to build trust.

Shock and Awe

  • Send personalized welcome gifts to new members.
  • Offer access to one premium recorded session as a show of goodwill to new leads.
After
(Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

  • Welcome email outlining membership benefits and next steps
  • New members receive a step-by-step guide of the platform
  • Video tutorials for navigating the website and resources

Communication Cadence

  • Monthly newsletter with value-added content and homeschooling tips
  • Automated check-ins after key actions (first login, resource download)
  • Regular event updates and reminders

Client Education

  • Comprehensive FAQs addressing common homeschooling doubts
  • Themed webinars on discipleship and homeschooling techniques
  • Access to the extensive audio vault for continued learning

Personalized Touches

  • Birthday greetings and special offers
  • Customized learning suggestions based on member activity
  • Anniversary recognition for long-term members

Visuals and Documentation

  • Member progress reports every quarter
  • Visual briefing on event highlights and impactful sessions
  • Documented success stories featuring members

Feedback and Proactive Support

  • Member surveys to gather feedback and improvement ideas
  • Proactive reach-out to inactive members after a period of dormancy
  • Matured system for handling and resolving issues early on

Guarantee or Promise

  • Risk-free 30-day trial with full refund policy
  • Promise of assistance and accessible resources throughout the homeschooling journey

Operational Excellence

  • Flexibility in course accessibility and event participation
  • Stringent adherence to response and support timelines
  • High standards of visual and content quality across all materials

2. How I Increase Customer Lifetime Value

Renewals & Contracts

  • Implement tiered membership plans with added benefits for longer commitment
  • Offer discounted renewal packages for the current members

Upsells & Cross-Sells

  • Include add-on products like spiritual parenting books, homeschooling guides or educational games
  • Promote cross-selling via discounts when purchasing event tickets along with membership

Bundling & Packaging

  • Develop bundle packages such as 'Homeschooling Starter Kit' with a guide, event ticket, and introductory membership
  • Create 'Family Plan' offering membership benefits to all family members

Loyalty & Retention Programs

  • Implement a referral program offering free month of membership for every successful referral
  • Develop a point system where points can redeem for event tickets or exclusive content

Custom Services and Personalization

  • Launch premium 'white-glove' membership with one-on-one homeschooling consultation
  • Personalize user experience by recommending learning materials based on their interest/children's age

Pricing Strategy

  • Offer discounted rates for longer term memberships (biennial, triennial)
  • Implement value-based pricing adjusting for family size or customer income bracket

Customer Data and Insights

  • Use Active Campaign CRM to identify most engaged users and customize special offers
  • Leverage analytics to detect behavioural patterns signaling churn & design preventive strategies

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

  • Discount on annual membership renewal for successful referrals
  • Special access to new content/premium sessions for referees

Shareable Assets

  • Personalized referral landing page with testimonials and program benefits
  • Referral 'Invite a Friend' email template with built-in sharing options

Timing and Triggers

  • Ask for referrals after a successful event or after they've accessed and appreciated recorded sessions
  • Set automated emails to ask for referrals after these trigger events occur

Client Success Stories

  • Ask members to share their success stories; how the program has improved their homeschooling and family relationships
  • Share these testimonials on the website and social media platforms, inspiring others to join

Referral Contests

  • Run a 'Refer & Win' contest quarterly, where the highest referrer gets special recognition and exclusive rewards

Partner or Affiliate Programs

  • Collaborate with faith-based influencers to recommend the program
  • Set up an affiliate system to track referrals and incentivize them accordingly

Thank-You Experience

  • Send a personalized thank-you note and a surprise gift (a valuable book or resource) to top referrers
  • Recognize and appreciate top referrers on the community platform to make them feel valued and encourage others to refer

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