Primary Target Market Summary

• Tamarillo Branded Design primarily targets high-ranking professionals (Directors, General Managers, etc.) at luxury 5-star hotels and resorts worldwide. These professionals seek unique, creatively designed branded gifts to leave an enduring impression on their clients.

Audience Type

• B2B
• Key customer segments: Luxury hospitality industry

Industries (if B2B)

• Hospitality
• Luxury segment

Needs – Primary Buying Considerations

• Unique, standout designs for branded promotional material
• Quality and durability of final products
• Custom designs that suit their individual brands

Demographics

• Age Range: Not Defined
• Gender: Not Defined
• Geography: Worldwide
• Income Level: High
• Profession: Director of Rooms, General Manager, Director of Sales & Marketing
• Business Size: Luxury 5-star hotels and resorts

Psychographics

• Lifestyle: Affluent, luxury lifestyle
• What they value: Creativity, quality, brand reputation
• Pain Points: Uninspiring, generic branded material
• Buying Behavior: Prioritizes quality and uniqueness over cost
• Decision-Making Roles:
• Primary Decision Maker: Directors, General Managers
• Secondary Decision Influencers: Sales & Marketing Executives
• Support Roles: Not Defined

Refined Elevator Pitch

• Tamarillo Branded Design brings imagination back into branded gifts. We help luxury brand managers craft memorable giveaways, engaging their audience and leaving a lasting impression.

Understanding Their Pain Points

• Lackluster branded gifts failing to enhance brand perception
• Brand managers seeking unique, memorable giveaways
• Struggling with generic, uninspiring designs

Transformation

• Unique, custom designed branded gifts
• Enhanced brand recognition and audience engagement
• Tangible increase in brand loyalty and perception

Unique Selling Proposition (USP)

• First Design & Define project is free, showcase our creativity risk-free
• Credit note towards your first sample
• We excel in bespoke designs that resonate with luxury brands

Brand Values & One-Liners

• "Show your brand some love"
• "Envision luxury, brought to life"
• "Signing off the ordinary, inspiring the extraordinary"

Tone

• At Tamarillo, we weave a tone of creativity, passion, and high-end luxury. We want our clients to feel inspired, valued, and eager to bring their unique brand vision to life.

Hero Text Idea

• Flag Text: "Inspired in France"
• Main Headline: "Bespoke Designs for Luxury Brands"
• Sub Headline: "Experience our creative process free of charge and elevate your brand with unforgettable giveaways."
• CTA: "Start Your Free Design & Define Project"

Website

• Optimize the website for mobile viewing, as luxury hotel decision-makers may use their mobile devices for research while on-the-go.
• Track events/add-to-cart and checkout actions on Hubspot to understand your client's actions better.

Social Media

• LinkedIn posts aimed at Directors, General Managers, and Marketing personnel in the hospitality industry, focusing on case studies and successful projects.
• Instagram posts showing behind-the-scenes of creating unique designs, finished products, and highlighting luxury hotel partnerships.

Paid Advertising

• LinkedIn Sponsored Content targeting professionals in the luxury hotel and resort industry.
• Instagram Ads showcasing unique designs and the creative process.

Content Recommendations

• Blog posts discussing the importance of branded merchandise for guest relations in the luxury hotel industry.
• Case studies showcasing success stories from previous clients.
• High-quality images of completed designs to showcase Tamarillo's creativity and craftsmanship.

Podcasts

• Appearances on industry podcasts such as 'Hospitality Mavericks Podcast' and 'The Modern Luxury Hotel Podcast'.

Directories

• Listing in directories like 'Luxury Hoteliers' and 'Boutique Hotel News'.
• Register with local directories in major cities with a high concentration of luxury hotels such as Paris, London, New York.

Publications

• Submissions to relevant magazines and blogs read by the target market such as 'Hospitality Net', 'Luxury Hotel Advisor', and 'Boutique Hotelier'.

Partnerships & Outreach

• Joint ventures with luxury goods/artisan producers to offer unique product collaborations.
• Approach hoteliers through industry-specific events, trade shows, and networking events.

SEO and Content

• Optimize the website for keywords related to 'luxury branded designs' and 'bespoke hotel merchandising'.
• Content collaboration with SEO-friendly luxury travel and hotel industry websites.

Offline and Local Media

• Sponsor luxury hospitality events to gain visibility and networking opportunities.
• Direct mail to decision-makers at luxury hotels and resorts.

Online Events

• Host webinars showcasing the design process and product range.
• Participate in online industry events such as 'International Luxury Hotel Association Virtual Events'.

Online Networking

• Join online communities like ‘Hotel Management Network’ and 'Luxury Hotel Industry Professionals' on LinkedIn.

Cold Outreach

• Use LinkedIn InMail for personalized outreach to decision-makers in the hospitality industry.