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Talk In French

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Before
(Prospect)

1. My Target Market

Primary Target Market Summary

  • English speakers who are educated, retired individuals with disposable income looking to confidently learn and speak French better.

Audience Type

  • B2C
  • Key customer segments: Retirees, Educated individuals

Needs – Primary Buying Considerations

  • Personalised French learning plan
  • 1 to 1 support for learning French

Demographics

  • Age Range: 50-70
  • Gender: Mix
  • Geography: US (expanded to include South Korea)
  • Income Level: High (Good pension)
  • Profession: Retired

Psychographics

  • Lifestyle: Educated, retired individuals seeking personal growth
  • What they value: Personalised learning, progress check, community support
  • Pain Points: Difficulty surpassing a language learning plateau
  • Buying Behavior: Requires trust and demonstrated value (sells via chat, email or DM)

Secondary Target Market (only if applicable)

  • Younger, educated professionals in South Korea interested in learning French for career or personal growth. Skews towards higher income individuals capable of affording the program.

2. My Message to My Target Audience

Refined Elevator Pitch

  • Talk In French empowers intermediate French learners with a personalized plan and 1 to 1 support, propelling them above the learning plateau and into fluency, enhancing their confidence quickly.

Understanding Their Pain Points

  • Stuck at their current level in learning French
  • Frustration with group classes and typical tutoring
  • Struggling with speaking French confidently

Transformation

  • Achieve fluency in French at a faster pace
  • Gain confidence in speaking French in any setting
  • Experience progression and fulfillment as they break learning plateaus

Unique Selling Proposition (USP)

  • Personalized plan with 1 to 1 support, outperforming typical tutoring
  • Systematic learning journey, more structured than standard group classes
  • Regular tracking and validation of progress, assuring steady improvement

Brand Values & One-Liners

  • 'Break the Plateau, Speak French with Confidence'
  • 'Embrace Fluency, Bid Farewell to Mediocrity'
  • 'Speak French, Experience Real Progress'
  • 'Your Place, Your Pace, Your French Language Journey'

Tone

  • Talk In French holds a supportive and motivating tone, embodying a personal coach guiding a learner toward the peak of their French fluency. We strive to instill a sense of excitement, achievement, and progressive transformation in our customers.

Hero Text Idea

  • Flag Text: 'Bespoke French Learning for the Tenacious'
  • Main Headline: 'Climb Above the Plateau with Talk In French'
  • Sub Headline: 'Unlock Fluent Confidence with our Customized French Language Accelerator. Now, Make Strides, Not Steps.'
  • CTA: 'Accelerate Your French Now'

3. The Media I Will Use to Reach my Target Market

Website

  • Improve site speed and optimization for both desktop and mobile users
  • Integrate user testimonials and success stories
  • Include Call-to-Action (CTA) buttons promoting the Accelerator Program
  • Implement chatbot for real-time query handling and lead generation

Social Media

  • Prioritize Facebook and Instagram for its popularity among retirees
  • Plan for 4-5 posts per week with a mix of informational content, user testimonials, and promotion
  • Leverage Instagram Stories and Lives for interactive Q&A, mini lessons

Paid Advertising

  • Utilize Facebook and Google Ads targeting retirees interested in language learning
  • Develop retargeting campaigns for website visitors
  • Invest in sponsored posts on popular language learning groups/forums

Content Recommendations

  • Create blog posts addressing common learning challenges in French
  • Post video tutorials on Youtube or IGTV
  • Generate e-books or guides on French language nuances

Podcasts

  • Consider starting a podcast focusing on French language learning
  • Research and seek guest opportunities on language learning podcasts like 'Language Learning Made Easy'

Directories

  • List Talk in French in online educational directories like StudyPortal and CourseFinder
  • Aim for presence in local business directories

SEO and Content

  • Optimize for keywords like 'personalized French learning', 'French learning for retirees'
  • Regular blog content around these keywords
  • Employ backlink strategy with relevant educational or language learning sites

Offline and Local Media

  • Organize workshops or meet-ups in popular retiree locations
  • Advertise in local newspapers or radio in areas with high retiree population

Online Events

  • Conduct webinars or French classes demo
  • Host online language exchange meetups

Cold Outreach

  • Identify and reach out to retirement communities, senior citizen clubs for potential collaborations
During
(Lead)

1. My Lead Capture System

Lead Magnet

  • 'Top 50 French Phrases for Daily Use' Guide
  • 'Kickstart French Fluency' Email Course
  • Free 'French Pronunciation Masterclass' Webinar

Tripwire Offer

  • 'French for Travelers' Mini-Course at a nominal price
  • Discounted first month in the 'French Language Accelerator Program'

Welcome Sequence

  • Welcome email with personal introduction and French learning tips
  • Follow-up email with lead magnet and success stories
  • Email highlighting features and benefits of Accelerator Program

Segmentation

  • Retirees vs Professionals
  • US-based vs International Students
  • Intermediate learners vs advanced learners

Chatbot and Automation

  • Implement Chatbot for 24/7 query handling on-site
  • Automate email responses for basic queries and assistance

2. My Lead Nurturing System

Marketing CRM

  • Current platform: GoHighLevel
  • Automation capabilities: Email sequences, landing pages, reputation management
  • Recommended improvements: Enhance segmentation for personalized communication

Sales CRM

  • Current platform: GoHighLevel (CRM & Sales functionality)
  • Pipeline tracking: Lead scoring and tracking customer journey
  • Recommended upgrades: Implement CRM integrations for social media to facilitate DM as a sales channel

Automated Follow-Ups

  • Types: Post-opt-in, post-webinar, abandoned cart, reactivation
  • Frequency: Within 1 day of trigger event, then scheduled follow-ups

Newsletter

  • Frequency: Biweekly
  • Topics: Success stories, French language insights, program highlights
  • Segmentation: Based on learner level (intermediate/advanced), age (retiree/young professionals), and geography (US/South Korea)

Retargeting & Ads

  • Platforms: Meta (Facebook and Instagram) & Google Ads
  • Goals: Remarketing to website visitors and Email list, targeting specific segments (e.g., retirees, language learners)

Social Media and Content

  • Posting frequency: 4x weekly on social media channels
  • Content: Educational posts, success stories, special promotions

Webinars and Events

  • Suggested cadence: Monthly webinars for lead generation and engagement
  • Purpose: Demonstrate value and engage with the community

Other Nurture Channels

  • Chatbot: Use for immediate response to basic inquiries on the website
  • SMS: Used for reminders and personalized communication with opt-in audience

3. Sales Conversion Strategy

Sales Process

  • Audit current sales process and identify bottlenecks
  • Add sales chatbot to instantly respond queries and assist conversions
  • Build a guided product demo or walkthrough to show the program’s benefits
  • Send customized follow-up emails for leads who left the conversion funnel

Sales Assets

  • Develop a sales script for handling chats and DMs
  • Create a detailed proposal template highlighting program’s features and advantages
  • Build a visually appealing pitch deck to be used during the sales process

Testimonials and Case Studies

  • Initiate a systematic process for collecting testimonials post-successful completion of milestones
  • Showcase testimonials on website, social channels, and sales proposals

Conversion Rate Insights

  • Use CRM analytics to track the current conversion rate
  • Focus on improving conversion rate from social media advertising

Urgency and Offers

  • Offer early-bird discounts to incentivize quick signups
  • Provide limited-time bonuses like an extra coaching session or access to an exclusive community

Guarantees and Risk Reversal

  • Implement a satisfaction guarantee or offer partial refunds for those not achieving certain progress

Shock and Awe

  • Send congratulatory notes or gifts to customers on completion of program milestones
After
(Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

  • Personalized welcome email with learner's tailored French learning plan
  • Introduction to the community via a welcoming social media post
  • Schedule the first 1-to-1 session for personalized orientation

Communication Cadence

  • Weekly progress emails detailing the individual's learning journey
  • Monthly personalized video messages from the tutor
  • Real-time chat support through direct messaging

Client Education

  • Access to a comprehensive Knowledge Hub filled with resources and FAQs on learning French
  • Regular webinars and Facebook Lives answering common challenges in French learning
  • Weekly 'French Flair' educational emails featuring French culture and everyday language usage

Personalized Touches

  • Personalized 'Congratulations' certificate at milestone achievements
  • Handwritten notes celebrating French speaking progress
  • Birthday celebrations with a mini language task to engage in a more playful way

Visuals and Documentation

  • Regular before and after French language comparison videos
  • Monthly progress report in graphical format showing milestones achieved

Feedback and Proactive Support

  • Regular customer surveys followed by calls to respond to any issues
  • Proactive check-ins from tutors after major milestones

Guarantee or Promise

  • 100% money-back guarantee if no significant progress is made within 60 days
  • Promise of continual support until each learner reaches their French fluency goals

Operational Excellence

  • Commitment to punctuality for scheduled 1-to-1 sessions
  • Uniform branding and messaging across all communication channels
  • Clear, professional and responsive dialogue in all student interactions
  • Structured program updates on the WordPress platform ensuring smooth customer experience

2. How I Increase Customer Lifetime Value

Renewals & Contracts

  • Implement an auto-renewal system with reminders to prevent customer lapse
  • Incentivize customers to sign up for 12-month plans with a discount to increase commitment

Upsells & Cross-Sells

  • Offer upsells such as additional 1 to 1 support or exclusive study materials for dedicated learners
  • Cross-sell courses focused on specific areas of French culture or history, enhancing the language learning journey

Bundling & Packaging

  • Package personalized learning plans with additional resources like e-books or online seminars at a bundle price
  • Offer tiered packages with increasingly comprehensive resources and support to encourage customer upgrade

Loyalty & Retention Programs

  • Develop a points system where customers can earn points for renewals or referrals, redeemable for additional resources or services
  • Provide early access to new learning resources or discounts on future purchases to loyal customers

Custom Services and Personalization

  • Offer 'VIP' personalized experience with more intense 1 on 1 sessions or learning resources curated to individual needs

Pricing Strategy

  • Provide a discount to customers who commit to a longer-term learning plan upfront
  • Introduce dynamic pricing based on course comprehensiveness, added features, and personalized support levels

Customer Data and Insights

  • Utilize CRM to identify customer usage patterns and develop personalized up-sell or cross-sell opportunities
  • Track customer satisfaction metrics and use feedback to improve service quality and prevent churn

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

  • Free one-on-one French session for referrers
  • $50 discount on the next month's payment for referees

Shareable Assets

  • Social media post templates celebrating success stories
  • Printable referral cards with program details

Timing and Triggers

  • Ask for referrals after customer expresses satisfaction of progress
  • Automated email after a milestone is achieved, encouraging referral

Client Success Stories

  • Featured testimonials on website and social media, to inspire referrals
  • Member's monthly progress spotlight with a referral prompt

Referral Contests

  • Quarterly contest for the 'Top Referrer' with a 3-month free subscription reward

Partner or Affiliate Programs

  • Co-branding with local educational institutions and influencers
  • Affiliate tracking system with cash rewards

Thank-You Experience

  • Personalized thank-you emails for each successful referral
  • Recognition of top referrers on social media

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