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SureHome Handyman Alliance

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Before
(Prospect)

1. My Target Market

Primary Target Market Summary

  • Established real estate agents, aged between 35-55, who regularly close 15 to 30 deals annually.

Audience Type

  • B2C
  • Real estate agents

Needs – Primary Buying Considerations

  • Convenient and reliable pre-listing repairs
  • Transparency in pricing
  • Priority scheduling

Demographics

  • Age Range: 35-55
  • Gender: Not specified
  • Geography: Cobb County and surrounding Atlanta metro areas (Marietta, Smyrna, Kennesaw, East Cobb)
  • Income Level: $75,000 - $250,000+ annually
  • Profession: Established Real Estate Agent (5+ years)

Psychographics

  • Lifestyle: High-transaction-volume business lifestyle
  • What they value: Trustworthiness, reliability, transparency in pricing
  • Pain Points: Finding reliable, licensed professionals for home repairs
  • Buying Behavior: Agents who prioritize trusted partnerships to streamline their processes

Decision-Making Roles

  • Primary Decision Maker: Individual agents

2. My Message to My Target Audience

Refined Elevator Pitch

  • SureHome Handyman Alliance expedites real estate transactions for established realtors by providing vetted, licensed professionals for essential repairs. We ensure transparency, priority scheduling, and uphold your reputation, enabling you to close deals swiftly.

Understanding Their Pain Points

  • Difficulty finding reliable, licensed repair professionals
  • Delayed transactions due to pending repair works
  • Impact on the reputation due to inconsistent service by repairmen

Transformation

  • Expedited real estate transactions, more closings per year
  • Enhanced professional reputation due to seamless repair service
  • Reduced stress with trusted, transparent repair services

Unique Selling Proposition (USP)

  • Vetted, licensed repair professionals
  • Transparent pricing and priority scheduling
  • Reputation protection for realtors

Brand Values & One-Liners

  • 'Your trusted partner for seamless real estate transactions.'
  • 'Expedite deals with our licensed, professional handymen.'
  • 'We guard your reputation while you close more deals.'

Tone

  • SureHome Handyman Alliance speaks in a confident, reliable, and professional tone. We want our customers -real estate professionals- to feel assured and stress-free.

Hero Text Idea

  • Flag Text: 'Handymen at your service in Atlanta & beyond'
  • Main Headline: 'Streamline Your Real Estate Transactions'
  • Sub Headline: 'SureHome Handyman Alliance bridges the gap between pending repairs and closing deals. Rely on us for vetted professionals, transparent pricing, and fast schedules.'
  • CTA: 'Get your quote now'

3. The Media I Will Use to Reach my Target Market

Website

  • Enhance SEO with content relevant to realtors and property repair
  • Include Google Analytics to track conversions and visitor behaviour
  • Ensure mobile-responsive design for realtors on-the-go
  • Add a blog section featuring case studies, success stories, and home repair tips for realtors

Social Media

  • LinkedIn for professional networking and lead generation
  • Posting frequency: Twice a week
  • Content types: Client testimonials, how-to guides, Q&A sessions with handymen, 'behind-the-scenes'

Paid Advertising

  • Google Ads for search engine visibility
  • LinkedIn promoted posts targeting local real estate professionals

Content Recommendations

  • Posts on 'How to Expedite Home Sale with Pre-listing Repairs', 'Why Realtors Trust SureHome: Success Stories', 'Top Home Repair Issues Slowing Down Your Transaction'

Podcasts

  • Partner with 'Real Estate Uncensored', 'Agent Lead University Podcast' and 'Atlanta Real Estate Forum Radio'

Directories

  • Enlist on Georgia Association of Realtors, Atlanta Realtors Association directories

Publications

  • Submit guest articles to 'Atlanta Real Estate' and 'Georgia REALTOR® Magazine'

Partnerships & Outreach

  • Partner with local real estate agencies, brokerages, home insurers
  • Offer seminars or webinars on 'Streamlining Sales with Pre-listing Repairs'

SEO and Content

  • Focus on keywords like 'pre-listing repairs Atlanta', 'handyman service for realtors'
  • Regular blog posts updating fresh, relevant content

Offline and Local Media

  • Sponsor local real estate events
  • Flyer distribution in real estate offices around metro Atlanta

Online Events

  • Host a webinar on 'The Role of Handyman Services in Closing Real Estate Deals Faster'

Online Networking

  • Engage with Atlanta real estate communities on Facebook Groups and BiggerPockets Forum

Cold Outreach

  • Email campaign targeting established agents in Cobb County and surrounding Atlanta metro areas
During
(Lead)

1. My Lead Capture System

Lead Magnet

  • 'Quick Guide to Streamline Transactions with Quality Repairs'
  • 'Top 5 Home Repair Issues That Delay Transactions'
  • 'Checklist: What to Look for in a Handyman Service for Realtors'
  • Audience fit: Targeted towards established real estate agents who value trusted partners to expedite their transactions.

Tripwire Offer

  • Initial consultation at a discounted price
  • Quick, diagnostic home inspection at a nominal fee
  • First-time customer exclusive pricing for a single repair service

Welcome Sequence

  • Email 1 (Day 0): Thank you note with lead magnet download link
  • Email 2 (Day 3): Introduce the company, USP, why they're different
  • Email 3 (Day 6): Provide tripwire offers with a clear call to action
  • Email 4 (Day 9): Testimonials and success stories, invite to schedule a consult

Segmentation

  • Tag leads based on their response to emails or tripwire offer uptake
  • Separate segments for interested and non-responsive leads
  • Further segment interested leads based on the nature of requirements (listing repairs, ATAC responses, post-closing work)

Chatbot and Automation

  • Chatbot on the website that collects essential details from visitors and schedules a consultation
  • Automate lead tagging and welcome email sequence via CRM
  • Utilize a chatbot to answer FAQs, reducing manual hours and accelerating the response time

2. My Lead Nurturing System

Marketing CRM

  • Current platform: Custom CRM solution
  • Automation capabilities: Unknown
  • Recommended improvements or replacements: Look into solutions such as ActiveCampaign or HubSpot for improved automation

Sales CRM

  • Current platform: Unknown
  • Pipeline tracking or handoff process: Lead intake via website or email/text link
  • Recommended upgrades: Evaluate Zoho CRM or Pipedrive for improved pipeline management

Automated Follow-Ups

  • Types of automations: Welcome sequence, service booking confirmation, post-service follow-up
  • Frequency or triggers: Immediately after lead capture, post-booking, after service completion

Newsletter

  • Frequency: Monthly
  • Topics or content pillars: Industry updates, success stories, home repair tips
  • Segmentation: Established realtors in metro Atlanta areas

Retargeting & Ads

  • Platforms and goals: Google Ads for visibility, LinkedIn for targeting realtor professionals

Social Media and Content

  • Posting frequency: Twice a week on LinkedIn
  • Content type or campaign focus: Client testimonials, how-to guides, Q&A sessions

Webinars and Events

  • Suggested cadence or purpose: Quarterly webinar on 'Streamlining Home Sales with Pre-listing Repairs'

Other Nurture Channels

  • Chatbot on website for quick information collection and scheduling
  • SMS for service booking and follow-up communication

3. Sales Conversion Strategy

Sales Process

  • Initial contact via user intake form on SureHome's website/email
  • Follow-up call to discuss specific needs and offer custom quote
  • After service agreement, prioritize job scheduling
  • Post-service follow-up call for testimonials and referrals
  • Utilize CRM for automated reminders and communication tracking

Sales Assets

  • Create a sales script for initial and follow-up calls encompassing USP and handling common objections
  • Develop a standardized service agreement proposal template emphasizing transparency and professionalism
  • Create a service presentation deck to share during the follow-up call

Testimonials and Case Studies

  • Implement a post-service follow-up procedure to collect testimonials
  • Showcase testimonials on the website and in service presentation deck
  • Develop case studies of quick transactions enabled by SureHome services, feature on website and in sales meetings

Conversion Rate Insights

  • Measure conversion rate from initial contact to signed service agreement
  • Focus on enhancing the follow-up call conversion rate

Urgency and Offers

  • Introduce 'Express Service' offering for urgent repair needs
  • Offer seasonal discounts during high real estate transaction periods

Guarantees and Risk Reversal

  • Guarantee that jobs will be prioritized based on required closing dates
  • Assure realtors of seamless switch to another licensed professional if initial handyman is unsuitable

Shock and Awe

  • Send personalized thank-you notes post-service
  • Offer 'Refer a Realtor' incentives for successful referrals
After
(Customer)

1. How I Deliver a World Class Experience

Onboarding Experience

  • Welcome email with overview of services, key contact, and next steps
  • Introductory call to understand specific needs and tailor services

Communication Cadence

  • Monthly emails to realtors with update on current project status
  • Urgent text alerts for any unexpected issues during repairs

Client Education

  • Webpage sections with guides on how to prepare a home for listing, ATAC responses, and post-closing work
  • Regular blog articles and emails on real estate repair and maintenance tips

Personalized Touches

  • Celebration emails/cards on the completion of big repair projects
  • Birthday emails with a voucher for discounted services

Visuals and Documentation

  • Before and after photos of repair projects mailed to realtors for documentation
  • Monthly reports on repair work conducted, hours spent, and expenses

Feedback and Proactive Support

  • Short surveys after each project completion to capture feedback
  • Immediate action on any complaints or suggestions, with a resolution communication within 48h

Guarantee or Promise

  • If not satified with the repair work, a realtor can request an immediate revisit and rework at no extra cost

Operational Excellence

  • Strict adherence to scheduled timings and upfront communication in case of delays
  • Regular training for handymen on maintaining professional behavior and appearance

2. How I Increase Customer Lifetime Value

Renewals & Contracts

  • Offer extended "Home Maintenance" contracts with discounts on repairs throughout the year

Upsells & Cross-Sells

  • Offer "Premium" services like priority scheduling and emergency repairs
  • Cross-sell related services like property inspections and upkeep assistance

Bundling & Packaging

  • Bundle pre-listing repairs, ATAC responses, and post-closing work into a comprehensive package
  • Offer "All-Year-Round" handyman packages with all services included at a discounted rate

Loyalty & Retention Programs

  • Implement a loyalty system rewarding regular users with priority scheduling and discounts
  • Offer referral incentives for realtors who refer other realtors to our services

Custom Services and Personalization

  • Develop custom service packages based on the specific needs of each realtor
  • Offer an option for personalized, dedicated handyman services

Pricing Strategy

  • Offer discounts for long-term contracts and bundled services
  • Enhance pricing transparency with a value-based pricing model

Customer Data and Insights

  • Use CRM to track order history, frequency and preferences
  • Analyze churn rate, identify reasons and implement countermeasures
  • Spot upsell and cross-sell opportunities based on tracked customer behavior and feedback

3. How I Orchestrate And Stimulate Referrals

Referral Incentives

  • Give $100 cash bonus to realtors for each referral that converts into a handyman job
  • Offer 10% discount on the next job for the referees

Shareable Assets

  • Pre-made social media posts highlighting the benefits of partnering with SureHome Handyman Alliance
  • Personalized email templates for realtors to share with their networks

Timing and Triggers

  • Ask for referrals immediately following successful property repair projects

Client Success Stories

  • Digitally collect and showcase testimonials from satisfied real estate agents on the website and social media platforms

Referral Contests

  • Conduct a quarterly referral contest, rewarding the realtor with the highest referrals with exclusive deals on future services

Partner or Affiliate Programs

  • Create partnerships with top-performing realtors who consistently refer clients, giving them a percentage of each successful referral's total contract price

Thank-You Experience

  • Send a premium gift basket to top referrers each quarter as a token of appreciation
  • Recognize top referral partners on the company's social media channels

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